Research and Insights

The latest research and industry insights
from the College’s faculty, students and staff.

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Nobody Wants to be Wrong: Understanding the Political Divide

By Lauren Griffin and Annie Neimand To some liberals, Donald Trump’s inauguration portends doom for the republic; to many conservatives, it’s a crowning moment for the nation that...

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Strategic Communication

The Power of Internal Communication: An Interview with Dr. Rita Men

Dr. Linjuan “Rita” Men, assistant professor in the Department of Public Relations at the University of Florida College of Journalism and Communications co-authored a new book...

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Audience

Beyond The Competition: Sports Consumption in a Game-Changing Media Landscape

  Sports make up an enormous amount of global media consumption and are deeply ingrained in our lives. Modern technology now goes beyond the game;...

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Strategic Communication

Public Relations in the Digital Age: An Interview with Dr. Tom Kelleher

Tom Kelleher, professor and chair of the Department of Advertising at the University of Florida College of Journalism and Communications, recently published a new textbook, named Public...

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Communication and Technology

A New Standard for Protecting Our Digital Data

Government agencies charged with regulating digital technologies such as Snapchat and Whisper should do so under a standard that assumes most people don’t fully understand...

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Health and Science

Communication is Critical for the Health of Breast Cancer Patients

A diagnosis of breast cancer is devastating news for a mother and daughter. Often the information can cause a strain in their communication, while at...

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Health and Science

Mass Media and Health: An Interview with Dr. Kim Walsh-Childers

Journalism Professor Kim Walsh-Childers has penned a new book Mass Media and Health: Examining Media Impact on Individuals and the Health Environment. The book covers media health influences from a...

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The Public Relations Strategies of Trump V. Clinton

As many reflect on a historic election season, scholars are already hard at work analyzing the public relations campaigns of Hillary Clinton and Donald Trump....

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Audience

The Emotional Brain of Your Audience

University of Florida College of Journalism and Communications Advertising Professor Jon Morris started his career in academia 32 years ago to engage in a long tradition...

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Health and Science

Metaphors Help Patients Understand Clinical Trials

Metaphors are a powerful tool for communicating important and complex information. Metaphors can help researchers communicate with patients about clinical trials, according to new research...

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Strategic Communication

Four Steps to Manage Organizational Change

By Linjuan Rita Men “There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a...

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Communication and Technology

Navigating the Fake News Landscape

By Frank Waddell After the proliferation of fake news during the 2016 election cycle, the journalism field has come to a grim realization: Accuracy is...

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Communication and Technology

The Science of Selfies

Selfies have taken social media by storm and have led to more than a few unfortunate and memorable incidents. But why do we take selfies...

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Communication and Technology

Facebook Gamers Play for Human Connection

People who obsessively play Facebook games like Farmville are often mocked for being anti-social and online obsessed. But, new research suggests that compulsive gamers play...

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The Emotional Election: Measuring Appeal, Engagement and Empowerment

By Dr. Jon Morris and Peter Licari Early in the presidential campaign, while late-night comedians have eviscerated Donald Trump’s bid as “all flair and no...

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Strategic Communication

Understanding and Segmenting Your Internal Audience

By Rita Men We often hear people say communication failed because they missed the target. Similar to any strategic communication effort, employee communication requires a...

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Obama Creates Connecticut-Size Ocean Park, First in Atlantic

By Cynthia Barnett In a milestone for ocean protection, President Barack Obama on Thursday established the first marine national monument in the Atlantic, prohibiting commercial fishing...

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Communication and Technology

Pros, Cons and Ethical Dilemmas of Live-Streaming

By Lana Nasser Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for...

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Communication and Technology

Why Do People Risk Their Lives — or the Lives of Others — for the Perfect Selfie?

By Michael Weigold 2016 hasn’t been a great year for the selfie. In February, Argentinian tourists passed around a baby La Plata dolphin in order...

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Audience

The Audiences You Need to Understand

The internet was once a frontier for advertisers seeking to reach new audiences. However, as the internet and its users grew, advertisers have sought more...

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Health and Science

Preventing Drug Use Through Better Stories

A good story can captivate an audience and communicate important ideas. In-school drug prevention programs that have adopted narrative storytelling strategies are effective at increasing...

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Communication and Technology

Who Engages with TV Shows on Social Media?

From epic dramas and award shows to Netflix binges, people are sharing and engaging with their favorite television moments on social media platforms. New research...

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Communication and Technology

Customize Twitter Ads to Reach 20-Somethings

To attract the attention of 20-somethings, customized, fun and interesting Twitter ads are the way to go.

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Audience

The Right Way to Integrate Branding in Gaming

Advertisers are branding consoles, accessories, in-game avatars and other aspects of the virtual world to reach new consumers, taking advantage of the growing popularity of video games.

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Strategic Communication

How to Increase Customer Trust Through Your Blog

To increase customer trust of your brand, use the right tone and language in your company blog posts.

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Does Billionaire-funded Lawsuit Create Playbook for Punishing Press?

The revelation that PayPal co-founder Peter Thiel financed the Hulk's lawsuit against Gawker raises important questions in the battle between privacy and a free press.

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Strategic Communication

What We Need: Analysts Who Can Tell Stories and Solve Problems

If you are fortunate enough to be able to hire data analysts, what does today’s ideal candidate look like? We asked some of the top consumer/audience research executives those questions.

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Audience

Build Your Digital Community Through Engagement Analysis

ACLS Public Fellow at the Center for Public Integrity talked with UF CJC students about building digital communities and the growing field of engagement analysis.

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Audience

How to Increase Brand Recognition in Gaming

To increase brand recognition it’s important for gamers to see the same brand on the accessory in their hand as they do in the virtual world.

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Health and Science

Why You Should Ask Your Doctor to Wash Their Hands

The perceived authority of physicians can lead people to be more susceptible to illness, as it leaves many patients reluctant to confront doctors on matters of hygiene.

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Strategic Communication

Can Social Media Make You a Better Boss?

CEOs who use social media to communicate with their employees are seen as better communicators, which leads to stronger relationships between companies and their employees.

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Audience

Smartphone Dependency

Everyone has a smartphone these days, but the media is still looking for the best way to reach them. Sylvia Chan-Olmsted, professor in the department...

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Does the First Amendment Protect People Who Film the Police?

The U.S. Supreme Court has never answered this question. Here's what the lower courts have said.

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Amazon v. NYT: A Case in the Court of Public Opinion

Understanding the battle between Amazon.com and The New York Times. Was it simply bad press?

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Communication and Technology

The NBA Gets in the Snapchat Game Early

The NBA saw benefits of connecting with young fans on Snapchat in its early days.

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Can Schools Punish Students for Off-campus, Online Speech?

The Supreme Court will soon decide if it will hear a case involving the off-campus speech rights of students.

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