Research and Insights

The latest research and industry insights
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Health and Science

Amanda Bradshaw: Addressing Vaccination Hesitancy and Misinformation

CJC doctoral candidate Amanda Bradshaw was interviewed on Oct. 20, 2020 about her research on vaccination hesitancy and misinformation.

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Law and Policy and History

Dr. Clay Calvert: Hate Speech, Misinformation and First Amendment Implications of a More Conservative Court

Dr. Clay Calvert discusses First Amendment issues, including protections for hate speech, misinformation, judicial activism, and a more conservative Supreme Court.

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Media Industry and Consumers

Towards a Video Consumer Leaning Spectrum: A Medium-Centric Approach

Traditional TV and on-demand viewing  are often seen as either lean back or lean forward media with different advertising implications. Recent research suggests that rather than treating these two video platforms as either passive or active, marketers should focus on why and how consumers use TV versus online videos through the lens of immersion and engagement.

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Media Industry and Consumers

Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Prediction

Researchers examine three groups — creatives, noncreatives and the general population — to determine if there are significant differences in creativity between creative and non-creative individuals.

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Strategic Communication

“Vision, Passion, and Care:” The Impact of Charismatic Executive Leadership Communication on Employee Trust and Support for Organizational Change

Change, particularly organizational change, can be difficult for many people. By supporting change through positive leadership communication practices, employees are more apt to be open to supporting that change. This brings with it a wealth of potential for positive and productive business practices.

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Online Products and Consumers: Partisan Ratings and Mechanisms for Affective Polarization

Can star ratings for political content on platforms like Amazon alter our feelings towards others with similar or opposing political preferences? When we see ratings that disagree with our own, are we more likely to believe the ratings are manipulated? New research indicates that exposure to counter-attitudinal ratings contribute to polarization.

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Dr. Myiah Hutchens: Political Communication and Its Impact on Trust in Media

Myiah Hutchens, Public Relations Department assistant professor, was interviewed on Sept. 22, 2020 about her research on political communication and trust in news.

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Health and Science

A Digital Intervention Promoting Colorectal Cancer Screening for Black Women

Despite efforts to improve colorectal cancer (CRC) screening with a goal of reducing mortality and health outcome disparities, CRC is the third-leading cause of cancer deaths among Black women in the U.S.  Researchers explored the use of a virtual health assistant to promote CRC screening among Black women.

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President Trump vs. CEOs: Who Is More Likely to Influence the Media Agenda?

Corporate executives have increasingly been engaging in CEO activism since Donald Trump was elected. A recent study explored who is more likely to influence the media’s agenda, the president or the CEOs, when both throw their weight behind a position on the issues of social and political importance?

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Health and Science

Secondary Care Provider Attitudes Towards Patient Generated Health Data from Smartwatches

Wearable devices such as smartwatches could play an increasingly important role in healthcare. But providers have given wearable devices mixed reviews: while some laud their contribution to patient care, others are more skeptical of their accuracy and efficacy.

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Media Use, Race, and the Environment: The Converging of Environmental Attitudes Based on Self-Reported News Use

In the U.S., people have become polarized around a number of issues based on a variety of potential dividing lines including where they live, their age, their political beliefs, and their race/ethnicity. One pressing issue where different ideological groups believe in different things is climate change.

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Why Trying to Break People Out of Their Echo Chambers Might be Counterproductive

Have you recently had a conversation with someone about wearing a mask to stop the spread of COVID-19? New research suggests that this discussion may have driven your conversation partners into a media echo chamber in which they seek out news that confirms their beliefs.

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Law and Policy and History

Universities Continue to Block Athletes from Talking to the Media. That’s Got to Stop

There has never been a time when America more urgently needed to hear the voices of college athletes. Yet for athletes at many of the nation’s top athletic programs, talking to the news media is regarded as a punishable offense.

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Communication and Technology

Dr. Jasmine McNealy: Data Trusts, Equitable AI and Amplifying “Otherness”

In this video interview, Telecommunication Associate Professor Jasmine McNealy discusses her research on data trusts, equitable AI, communicating AI and how technology is amplifying “otherness.”

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Communication and Technology

Behind the Scenes: COVID-19 Consequences on Broadcast Sports Production

The global pandemic has disrupted all facets of society, with one of the most notable being professional and collegiate sports. While some live sports broadcast productions had slowly been moving toward a more remote model to cut costs for years before the pandemic, University of Florida College of Journalism and Communications researchers suggest COVID-19 will speed up this trend.

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Communication and Technology

Dr. Frank Waddell: How Technology is Affecting Trust in News

In this video,  Journalism Assistant Professor and Trust Scholar Frank Waddell discusses his research on technology’s effect on trust in news and increasing bias against and harassment of female journalists.

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Health and Science

Development of a Minority Prostate Cancer Research Digest: Communication Strategy Statement for Black Men

Minority populations, particularly Black men, have a greater incidence, prevalence, and mortality rate from prostate cancer than other groups. Because of this, communicating pertinent medical information and disseminating materials specific to Black men is critical to combat this trend.

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Health and Science

Communicating with Young Adults with Blood Cancer

Young adults are navigating physical, cognitive, and psychological changes, and transitioning into a more independent time of their life including social life and making more decisions on their own. They often grapple with unique issues when faced with a cancer diagnosis.

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Strategic Communication

How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention

Does a CEO’s personal disclosure via social media heighten the CEO’s attributes and perceived relationship investment more or less than if the CEO focused on posting only about the company?

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Media Industry and Consumers

The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising

Advertisers are increasingly turning to video ad customization to engage consumers in their products. However, beyond simple recall, do customized embedded video ads really enhance advertising effectiveness while also minimizing the potentially negative effects caused by perceptions of intrusiveness?

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Media Industry and Consumers

Self-Presentation and Interactivity: Luxury Branding on Social Media

Social media has become an increasingly critical component of luxury brand’s marketing strategy. Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. This research explored what aspects of social media advertising has the most significant influence on luxury brand consumers.

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Communication and Technology
Health and Science

Algorithms and Health Misinformation: A Case Study of Vaccine Books on Amazon

Many technology companies use algorithms to determine what content should be presented to users based on their previous behavior and preferences.  But the technology can create a dangerous feedback loop of reinforcing misinformation: the more you click on a subject, the more recommendations for that subject occur, thus creating the illusion that the more you see something, the more it must be true.

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Health and Science

Culturally Appropriate Breast Cancer and Environmental Risk Messages: Targeting Racially and Ethnically Diverse Mothers

Breast cancer is the most common cancer among women in the United States. It’s also the leading cause of death for women globally. But educational information that doesn’t take into account cultural differences among women may not be as effective as communication embracing those differences.

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Strategic Communication

Examining the Effects of Internal Communication and Emotional Culture on Employees’ Organizational Identification

Organizational culture is a social glue that holds organizational members together and prescribes how things are understood, judged, and valued in an organization. What can leaders do to promote the positive emotional culture of the workplace? How can internal communications cultivate a positive emotional culture and facilitate employees’ sense of belonging in their organizations?

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Communication and Technology

Amplifying “Otherness”

Emerging information technology is amplifying otherness through neglect, exclusion, and disinformation, all of which have significant consequences. Neglect, while perhaps the most recognized problem with emerging technology, is persistent.

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Media Industry and Consumers

Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Instagram continues to be one of the fastest growing social networks and currently has more than one billion users. While Instagram has not been a focus of investigations into misinformation, it has not been immune to bad actors. And the nature of the Instagram platform, for example the inability to link to credible sources, makes establishing authenticity problematic.

 

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Communication and Technology
Cultural

Emotional Framing of News on Sexual Assault and Partisan User Engagement Behaviors

The news media often frames information using words that can elicit emotions to attract audience attention and promote certain actions. Emotional frames are especially prevalent on issues that involve morality, such as news regarding sexual harassment and sexual assault.

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Communication Behaviors During Presidential Elections: An Examination of Time, Events, and Battleground States

As election season continues, scholars want to know what communication behaviors look like during a campaign cycle. Do communication behaviors increase? Do events like debates and polls affect an individual’s quest for information? Does it matter where voters live, for example in a battleground state?

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Health and Science
Strategic Communication

Moving from Directives toward Audience Empowerment: A Typology of Recycling Communication Strategies of Local Governments

A 2018 Chinese policy bans most U.S. imported solid waste. As a result, what was once recyclable may no longer be. How does a local government effectively communicate these process changes when recycling habits are ingrained in daily routines?

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Media Industry and Consumers

Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received?

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Media Industry and Consumers

Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended.

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Communication and Technology

Succeeding in Online Education

The global pandemic has forced colleges and universities online.  This article describes strategies necessary for success.

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Communication and Technology

Four Things Schools Should Do to Teach Data Journalism

The use of data has become a vital investigative tool for journalists. But many journalism programs and courses worldwide are insufficient or unable to provide students with the essential skills needed to gather, analyze and present data.

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Audience
Media Effects

Self-Control and Need Satisfaction in Primetime: Television, Social Media, and Friends

Spending time watching TV, hanging out with friends or scrolling through social media can be viewed as a waste of time and energy. But what if the use of this leisure time actually helps improve self-control (e.g. capacity to self-regulate behavior) and can satisfy intrinsic psychological needs (autonomy, competence, and relatedness)?

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Communication and Technology
Strategic Communication

The Role of Psychological Proximity and Social Media Influencers in Promoting a Recycling Campaign

Researchers studied whether psychological proximity and social media influencers on Facebook made environmental issues feel more relevant to young people’s everyday lives, thus making them emotionally invested in the issue resulting in more steps taken in real life.

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Strategic Communication

Leading in Wartime: 5 Ways CEOs Should Communicate with their Workers During Coronavirus

America’s CEOs have important leadership roles to play as the crisis poses a test of their ability to help their workers not only endure and stay healthy but keep them motivated and engaged as well.

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Cultural

Restoring Trust in Journalism: An Education Prescription

The practice of journalism faces a myriad of challenges, including a continual stream of complaints about the credibility of today’s news. The advent of “fake news” has tarnished the longstanding trust and transparency considered the foundation of journalism.

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Health and Science

The Impact of an Online Training Program About Cancer Clinical Trials on Primary Care Physicians’ Knowledge, Attitudes and Beliefs, and Behavior

Research has shown that primary care providers (PCPs) play a critical role in influencing whether cancer patients choose to participate in cancer clinical trials. Yet only a small number of surveyed PCPs reported discussing the possibility of participation in clinical trials with their patients.

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Health and Science

Propagandizing Anti-Vaccination: Analysis of “Vaccines Revealed” Documentary Series

A team of researchers at the University of Florida studies the content, sources and messaging around the 2017 documentary series, Vaccines Revealed.

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Strategic Communication

Employee Perceptions of CEO Ghost Posting

Corporate leaders who want a social media presence but often don’t have the time to manage it themselves frequently assign someone within the company to serve as their online voice or persona, a practiced called “ghost posting.”

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Health and Science

Harnessing Social Media to Share Science on Breast Cancer and the Environment

In this podcast, you’ll hear how health communication researchers are improving information and messages about breast cancer online. Plus, you’ll learn how they are teaming with social media influencers to help people understand and reduce their risk.

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Media Industry and Consumers

Examining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. This study evaluated whether consumers recognize native ads on digital news website home pages at the same speed and as effectively as they do banner advertising.

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Strategic Communication

How do CEOs Communicate on Twitter? A Comparative Study between Fortune 200 Companies and Top Startup Companies

Social media has become an increasingly relevant and cost-effective way for organizations to build their brand and their business. But Fortune 200 CEOs and startup CEOs are taking different approaches.

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Reinforcing Spirals of Political Discussion and Affective Polarization

While media is often blamed for exacerbating the ideological and political gap between political parties, discussing politics among friends and family also has a significant impact on increasing polarization, particularly when individuals of opposing political affiliations are not participating in open dialogue.

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Communication and Technology

Explicating Cues: A Typology for Understanding Emerging Media Technologies

People use cues every day to communicate. But how are these cues — relative to Siri, Alexa, social robots, or the myriad hybrid computer and artificial intelligence technologies — being developed?

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Law and Policy and History

Policing Transparency

As private universities expand their policing jurisdiction into surrounding residential areas, questions arise over how non-governmental actors can be given the authority to exercise the power to use deadly force and to take away freedom without governmental accountability.

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Health and Science

Study Explores Comprehension and the Acceptability of a Website for Cancer Patients and Caregivers

CJC researchers created a cancer clinical trial information website and conducted a study to determine if the site would increase trial comprehension and, ultimately, participation in cancer trials.

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Media Industry and Consumers

For Us, by Them?: A Study on Black Consumer Identity and Brand Preference

Black spending power is increasing rapidly. This study examines how mainstream brands are creating products, messaging, and distinctive campaigns for targeted ethnic audiences.

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Cultural
Media Effects

Expanding the Theory of Planned Behavior: Implications for Media Use, Race/Ethnicity, and Pro-Environmental Intentions

Research shows that people tend to choose media outlets that validate their perspective on climate change. But does viewing climate change content on liberal, non-partisan or conservative media outlets change their behavior?

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Communication and Technology
Media Industry and Consumers

A Review of Artificial Intelligence Adoptions in the Media Industry

AI is increasingly being used by media companies to drive engagement and improve operations.  But the complexity of producing appealing content based on both creativity and data, and integrating AI into the existing media ecosystems, might be challenging.

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Strategic Communication

Corporate Vanguards: The Contemporary Role of Organization Altruism

It is critical for a company to be recognized by their brand as well as to be known for supporting positive corporate responsibility through community initiatives. But will attaching themselves to one side of the debate on a controversial issue impact that brand image?

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Health and Science

Explaining Acupuncture in Family Medicine: Patients’ and Physicians’ Use of Metaphor

Family medicine physicians have begun to integrate acupuncture into their conventional treatments. One way to help physicians communicate information and understanding about acupuncture and its benefits is through the use of metaphor.

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Law and Policy and History

Government Agencies Can’t Stop Employees from Talking to the Press. Here’s Why.

Although  gagging public employees from giving unapproved interviews is pervasive across all levels of government, blanket restrictions on speaking to the media are legally unenforceable.

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Cultural

Laugh till I Seek: A Reassessment of the Gateway Hypothesis

Research has shown that political satire could play a role in informing people about political issues and lead to people increasing their use of hard news. But is that really the case?

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Communication and Technology
Gaming

Training Law Enforcement Officers to Identify Reliable Deception Cues With a Serious Digital Game

Existing research indicates that  professional law enforcement officers are generally no better than untrained novices at detecting deception. But digital games could help improve officers’ ability to detect deception.

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Media Industry and Consumers

“Big Data is Not the Answer to Everything”: Advertising Practitioners’ Perception of Big Data

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and consumers.

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Communication and Technology
Health and Science

E-Cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping.

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Media Industry and Consumers

The Millennial Perspective on Broadcast Radio vs. Music Streaming Services

Broadcast radio continues to come under increasing pressure with the emergence of new platforms for audio media discovery and listening.  Many have launched their own digital apps.  But is that enough?

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Law and Policy and History

Media Mea Culpas and Journalistic Transparency

News organizations that publicly investigate their reportage may face unintended consequences if the they’re taken to court.

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Communication and Technology

First Encounter with Robot Alpha: How Individuals Respond to Social Robot’s Vocal Cues and Gestures

In a day and age where robots and artificial intelligence are a reality, the question of how different humans interact with these machines is key to improving the experience and outcomes.

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Health and Science

Can Stress Management Intervention Prevent Medical Resident Burnout?

The impact of stress on medical residents continues to be a major concern in the medical community, given that the well-being of practitioners is critical for the quality and safety of patient care.  A new study suggests that stress management training could help.

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Communication and Technology
Media Industry and Consumers

Cleaning Up Social Media: The Effect of Warning Labels on Likelihood of Sharing False News on Facebook

It has become increasingly difficult to decipher fact from fiction on social media sites. As a result, warning labels are appearing online in the hopes of curbing the dissemination of less-than-credible news reports.

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Media Industry and Consumers

Diversity in Local TV On-Air Talent: Does Station Ownership Play a Role?

Popular opinion in some academic circles has been that “big ownership” is bad for diversity. But does ownership structure or type really play a role in the diversity levels of on-air talent in local markets?

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Gaming
Media Effects

Older Adults and Digital Gameplay: How it Supports Social Capital, Social Connectedness, and Civic Participation

Digital gaming by older adults could lead to more social connectdness, social capital and civic participation, according to a recent study.

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Communication and Technology

Study Finds Troubling Trends in Virtual Reality Research

Academic research on virtual reality is also common, but what insights can be gleaned from this large body of work?  A new study identifies issues with previous research on VR.

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Health and Science

Recruitment in Online Research for COPD: Leveraging Social Media and Research Registries

Research explores how to better recruit COPD patients, particularly from marginalized populations, for research studies.

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Media Industry and Consumers

New Advertising Agency Roles in the Ever-Expanding Media Landscape

The continued shift from traditional media to digital promotion has forced advertising agencies to rethink how they best capitalize on technology platforms and the organizational structure to support it.

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Cultural
Media Industry and Consumers

Next Steps in Campaign Strategies to Reduce Teen Dating Violence: Examining Media Campaigns Through the Lens of “Boy Culture”

Advocacy campaigns aimed at thwarting teen dating violence are often focused on how females can avoid becoming a victim. But ads targeting teen boys that mirror appropriate behavior can also be beneficial.

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Health and Science

Using a User-Centered Design Approach to Create an mHealth App for Colorectal Cancer Screening

Mobile health technology affords patients the opportunity to get the medical expertise they need without a physical visit to a practitioner’s office or a run to the emergency room. But, for it to be truly worthwhile, the technology must be accessible to patients and simple enough to navigate.

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Strategic Communication

Crisis Communications in Institutions of Higher Education: Richard Spencer at UF

As with any private organization, institutions of higher education are susceptible to controversial scenarios requiring evolving crisis communications plans and strategies. One increasingly critical element in crisis communications is the optimization of multi-platform communication channels, particularly social media.

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Audience

Smart Phones Have Significant Impact on Sports Fans’ Behavior

The study explores the influencers of sports consumption on smartphones from the perspectives of motivations, fandom, and media types.

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Cultural
Strategic Communication

Creating a Positive Emotional Culture: Why Does it Matter and What Can Communication Leaders Do?

The way employees feel in the organization affects their attitudes toward/relationship with the organization. Does emotional culture affect employee behaviors in the same manner? If so, what should communication leaders do?

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Communication and Technology
Media Industry and Consumers

Engagement and Visibility Key to Effective Product Placement in Virtual Reality Videos

The popularity and availability of VR videos is rapidly increasing, with more than one million subscribers to YouTube’s VR channels. While marketers have experimented with product placement in VR videos, little is known empirically if it is an effective strategy for brands.

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Audience
Media Industry and Consumers

Digital Media Key in Reaching Fantasy Sports Users

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?

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Media Industry and Consumers

Instagram Ads Disguised as Friends’ Posts Still More Credible than Traditional Ads

Instagram users prefer sponsored ads that mimic posts from their friends over traditional advertising, although this type of advertising may seem sneaky or deceptive, new research shows.

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Health and Science

Partnering with Mommy Bloggers to Disseminate Breast Cancer Risk Information

Breast cancer is the most common cancer affecting women and the second leading cause of cancer-related deaths for women. Understandably, women often look for ways to decrease their chances of having breast cancer, not only for themselves, but also for their daughters. Unfortunately, that isn’t always a simple task.

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Cultural

Losing Your Temper and Your Perspective: Anger Reduces Perspective-Taking

Dr. Jeremy Yip, assistant professor of management at Georgetown University’s McDonough School of Business, won the 2019 Prize for Research in Public Interest Communications for his paper, “Losing Your Temper and Your Perspective: Anger Reduces Perspective-Taking.”

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Audience
Media Industry and Consumers

Spoilers Go Bump in the Night

For years, spoilers have been the bane of entertainment media audiences everywhere. The word itself has become almost synonymous with ruined enjoyment. But, are spoilers really that bad?

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Law and Policy and History

Rap Music and Threats of Violence: A Case for the Supreme Court to Decide

Kendrick Lamar won a Pulitzer Prize last year and Eminem set a record in 2019 for streams on Spotify. But the acceptance and embrace of rap music in mainstream culture isn’t shared by everyone – and that sometimes includes the police.

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Communication and Technology
Media Industry and Consumers

Researchers Engage Experts of Branded Content for Practice Insights

In today’s fragmented media marketplace, branded content becomes a good approach for companies to engage with their audiences. Yet there appears to be little consensus on the concepts behind branded content or the practice and process of branded content itself. A team of UFCJC researchers decided to see if they could find some common ground among world experts.

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Strategic Communication

The Future of Public Relations

Seven senior public relations executives visited CJC during the 2017-18 school year.  We asked them about industry trends and preparing for a public relations career.  Here’s what they told Us.

 

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Health and Science

Family Stories Shape Attitudes Toward Mental Illness

Family stories about mental illness shared from one generation to another can both reinforce stereotypes and yet still teach children important lessons and expectations about the management of such illnesses, according to a new pilot study.

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Communication and Technology

People Trust Human Journalists Over Algorithms

News organizations are starting to experiment with automated content. Research suggests readers perceive news written by algorithms as less credible than if it’s written by a human. However, this perception can be reduced by exposure to robots in popular culture.

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Trump Voters Motivated by Economic and Racial Beliefs

Many political researchers and commentators have presented different theories that attempt to explain Donald Trump’s appeal to the American voters who elected him president. A new analysis suggests that Trump supporters’ motivations included negative opinions about the economy in general and about the Black Lives Matter movement.

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Law and Policy and History

Supreme Court Offers Guidance on How to Handle Fake News

It’s increasingly challenging to combat fake news and to help people distinguish it from real news. CJC researchers examine fake news through the lens of the U.S. Supreme Court. They suggest that part of the answer to fake news lies in finding ways to make real news more appealing to general audiences and to earn readers’ trust in the stories.

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Health and Science

Reactions Differ to Humor and Fear in Anti-alcohol Ads

Many health campaigns have sought to change drinking habits and prevent alcohol abuse. These campaigns often rely on fear-based or humor messages to convey the dangers of alcohol abuse. Researchers are now testing whether these emotions change people’s perceived risk or intent to drink, especially among college students.

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Communication and Technology

Digital Games Teach People to Avoid Biases

People frequently make decisions based on irrelevant information due to unconscious cognitive biases.  How can people avoid relying on cognitive shortcuts that leave them vulnerable to making poor choices? New research suggests they might want to play a game coupled with an informative slideshow.

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What the National School Walkout Says About Schools and Free Speech

When students walked out of school to protest what they see as lax gun laws, some risked punishment from their schools. But it may be worth it to send a First Amendment message.

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Health and Science

Changing Attitudes of Physicians May Improve Participation in Cancer Clinical Trials

Attitudes of primary care physicians play a key role in a recently diagnosed cancer patient’s access to and beliefs about clinical trial treatments. Acting as opinion ambassadors, they have the power to influence their patients’ attitudes and behaviors.

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Health and Science

Health Journalism Exhibits Both Improvement and Decline in Quality

Faced with dwindling resources, and a news cycle that never sleeps, today’s health journalists must meet a new challenge: provide complete, trustworthy content on health care issues with precision at the same breakneck speed with which the medical field innovates.

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Strategic Communication

Does Your Company Have a Proactive Crisis Communications Plan?

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. How do they maintain their reputation and sense of alturisim in a crisis? Research suggests they should have a proactive strategy.

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Strategic Communication

It’s About How Employees Feel

More and more companies today are striving to develop an emotional culture which emphasizes how employees feel. Does emotional culture truly matter for an organization’s success?

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Communication and Technology

Why People Use Instagram and What Brands Can Learn

Instagram “should make consumers feel good about themselves,” says Huan Chen, assistant professor of Advertising, in a new study on how young consumers experience Instagram and their perceptions of marketing on the platform.

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Audience

How to Counter Violence in Media

Seeing violence in media that sanitize, justify or trivialize violent acts may normalize it and make it more enjoyable. Frank Waddell, assistant professor of Journalism, worked with a team of researchers to examine techniques for reducing the effects of viewing violence in media.

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Communication and Technology

Readers Prefer Privacy Over Doxxing

News organizations, in pursuing their role as watchdogs, have at times revealed an individual’s personal information in their stories, known as  “doxxing.”  Jasmine McNealy, assistant professor of Telecommunication, examines the reaction of the online users to doxxing by media organizations in this case study.

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Health and Science

Communication in Cancer Care

The result of good doctor-patient communication is clear – patients make more informed decisions, have better quality of life, and have lower incidences of anxiety.

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Health and Science

Breast Cancer is a Family Experience

Advertising Assistant Professor Carla Fisher is on a quest to help mothers and daughters better communicate about breast cancer and its risks, as well as integrate communication science into clinical practice.

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Health and Science

How Health Organizations Should Talk About Colorectal Cancer 

STEM Translational Communication Center researchers examine the most effective ways to communicate about colorectal cancer risks.

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Health and Science

Fight Cancer With Better Communication

To win the fight against cancer, UF STEM Translational Communication Center researchers are exploring how we communicate about cancer—both with each other and with the wider community.

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Health and Science

Use Social Media to Communicate Cancer Risks

It’s no revelation that social media have changed the way we learn and communicate new information. But is it an effective way to communicate health risks associated with cancer? STEM Translational Communication Center researchers investigate.

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Law and Policy and History

Protecting Journalists and the First Amendment

When the government attempts to restrict journalists, there are superheroes behind the scenes protecting journalists’ right to access information and share it with the public. Charles Tobin, B.S. Journalism 1984, is one of them.

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Law and Policy and History

Is Spam Free Speech?

In an age when smartphones and social media networks are ubiquitous, where some commercial enterprises abuse their access with potential consumers, is spam protected as free speech?

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Law and Policy and History

When Controversial Speakers Come to Campus

What happens when a controversial person requests to speak on the University of Florida campus? The First Amendment takes center stage, balanced against public safety concerns.

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Audience

Audience Analytics 101

To be competitive in today’s information environment, companies must learn to not only trust audience data, but leverage it to better serve audiences and bottom lines.

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Audience

Chasing Clicks: What Seinfeld Teaches Us

Audience analytics is about knowing how to interpret, and even ignore, the data at hand and instead understand how the audience and your goals can converge.

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Audience

Harnessing Audience Curiosity to Power Student Newsrooms

In North Florida, few local media outlets ask their audience: What do you wonder? What should we investigate? We are. Our Innovation News Center is experimenting with audience-powered journalism.

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Audience

Navigating the Fake News Landscape

To understand why fake news stories are successful, we must understand our human tendency to believe what we read, but that doesn’t mean our natural instincts can’t be reversed.

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Audience

Why People Share Fake News

Why do people fall for fake news and share false contents? There is no single answer. But, Paul Mena, former BBC reporter and CJC graduate student, is currently looking for answers.

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Strategic Communication

To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.

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Is There a First Amendment Right to Follow President Trump’s Twitter Account?

President Trump often objects to what people say about him on Twitter. As a result, he sometimes blocks their access to his account. The novel question arises: Is that unconstitutional?

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Audience

Fake News Isn’t New; History Offers A Way To Fight It

Fake news is nothing new. Rich Shumate, media historian and CJC Ph.D. candidate, takes us through a piece of its history.

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Ministry of Truth a Looming Danger

The federal government recently established a department tasked with identifying truth. Do the American people really need the government to establish truth from untruth?

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Audience

What Universities Can Do About Digital Literacy in the Age of Fake News

People can’t differentiate between paid advertising and editorial content. Here are five ways to increase media literacy.

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Health and Science

When Do Funny Health Campaign Videos Work?

Funny health campaign videos are only as effective as their social media platform and associated comments.

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Audience

What Makes a Better Facebook Post

For health organizations seeking to reach audiences through Facebook, how posts are worded has an impact on who engages with them.

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Communication and Technology

Balancing the Truth In Newsroom Policy

To protect the integrity of the news as a source of information for the public, editors should adopt a “balance of interest” policy.

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Strategic Communication

WATCH: The Social CEO

An interview with Public Relations Assistant Professor Rita Men on the benefits of CEOs using social media to connect with employees.

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Health and Science

The Language of Empathy

Showing empathy is critical for medical practitioners who often have to discuss sensitive medical information with patients. How providers talk to patients – demonstrating empathy– can lead to better health outcomes.

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Communication and Technology

Can Virtual Reality Bring Us Together?

As the world becomes more divided, many are searching for ways to build understanding and cultural sensitivity. Virtual reality is a promising way to help people understand one another better.

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Neil Gorsuch and the First Amendment

Key questions about First Amendment speech rights senators should ask during the Senate Judiciary Committee hearings for United States Supreme Court Justice nominee Neil Gorsuch.

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Audience

Fake News, Censorship and the Third-Person Effect

Many believe that they can spot fake news, while others out there surely will be duped. This is consistent with what research refers to as the third-person effect.

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Nobody Wants to be Wrong: Understanding the Political Divide

If someone sees or hears something they don’t want to believe…they probably won’t believe it.

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Strategic Communication

The Power of Internal Communication: An Interview with Dr. Rita Men

An interview with Dr. Rita men on her new book, the power of using smart communication to reach internal stakeholders and why it is good for business.

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Audience

Beyond The Competition: Sports Consumption in a Game-Changing Media Landscape

How sports marketers should engage with today’s media consumers amid a multiplatform, fragmented environment.

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Strategic Communication

Public Relations in the Digital Age: An Interview with Dr. Tom Kelleher

Dr. Tom Kelleher, professor and chair of the Department of Advertising, talks with us about his new published textbook, the future of public relations and what he is working on next.

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Communication and Technology

A New Standard for Protecting Our Digital Data

Government agencies charged with regulating digital technologies should do so under a standard that assumes most people don’t fully understand the technology.

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Health and Science

Communication is Critical for the Health of Breast Cancer Patients

Breast cancer patients who know what information to share and how or when to share it have better health outcomes than patients who hold back.

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Health and Science

Mass Media and Health: An Interview with Dr. Kim Walsh-Childers

We talk with Journalism Professor Kim Walsh-Childers about her new book Mass Media and Health: Examining Media Impact on Individuals and the Health Environment.

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The Public Relations Strategies of Trump V. Clinton

As we look back at an historic election season, digging into the data to examine the public relations strategies of Donald Trump and Hillary Clinton leads to some surprising conclusions.

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Audience

The Emotional Brain of Your Audience

Understanding how audiences react to emotional messaging is critical, as it is a better predictor for understanding how people will behave and is a key factor in marketing.

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Health and Science

Metaphors Help Patients Understand Clinical Trials

Metaphors can help researchers communicate with patients about clinical trials. A patient’s ability to understand medical information, however, may influence which metaphor works best.

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Strategic Communication

Four Steps to Manage Organizational Change

To grow and succeed in the dynamic and competitive global market, organizations must scan and monitor the environment constantly, make necessary adjustments and embrace change.

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Communication and Technology

Navigating the Fake News Landscape

After the proliferation of fake news during the 2016 election cycle, the journalism field has come to a grim realization: Accuracy is no longer necessary for news to reach a broad audience.

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Communication and Technology

The Science of Selfies

What drives people to take selfies? Advertising Professor Eunice Kim and her colleagues at Korea University conducted a series studies to better understand our selfie-taking tendencies.

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Communication and Technology

Facebook Gamers Play for Human Connection

People who obsessively play Facebook games like Farmville are often mocked for being anti-social. But, new research suggests that they play to connect with others.

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The Emotional Election: Measuring Appeal, Engagement and Empowerment

Research shows how candidates and issues are having an impact on appeal, empowerment and engagement of voters.

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Strategic Communication

Understanding and Segmenting Your Internal Audience

Researchers have identified various variables to segment external audiences for better targeted communication. The discussion, however, is limited when it comes to internal audience.

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Obama Creates Connecticut-Size Ocean Park, First in Atlantic

The first national monument in the Atlantic will protect deep canyons along the continental shelf and a chain of extinct undersea volcanoes.

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Communication and Technology

Pros, Cons and Ethical Dilemmas of Live-Streaming

Everything you need to know if your are considering using live-streaming.

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Communication and Technology

Why Do People Risk Their Lives — or the Lives of Others — for the Perfect Selfie?

According to the science of selfies, they seem to tap into some deep psychological desires.

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Audience

The Audiences You Need to Understand

A new segment of people engage with the world wide web differently than others. Interactive audiences not only engage more with websites, but they are also more likely to share what they’ve done online with their friends.

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Health and Science

Preventing Drug Use Through Better Stories

When teachers  in drug prevention programs tell better stories, students are more attentive to the lesson.

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Communication and Technology

Who Engages with TV Shows on Social Media?

People engage with their favorite TV shows on social media if they feel a connection to the show and its characters and if they are technologically savvy.

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Communication and Technology

Customize Twitter Ads to Reach 20-Somethings

To attract the attention of 20-somethings, customized, fun and interesting Twitter ads are the way to go.

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Audience

The Right Way to Integrate Branding in Gaming

Advertisers are branding consoles, accessories, in-game avatars and other aspects of the virtual world to reach new consumers, taking advantage of the growing popularity of video games.

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Strategic Communication

How to Increase Customer Trust Through Your Blog

To increase customer trust of your brand, use the right tone and language in your company blog posts.

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Does Billionaire-funded Lawsuit Create Playbook for Punishing Press?

The revelation that PayPal co-founder Peter Thiel financed the Hulk's lawsuit against Gawker raises important questions in the battle between privacy and a free press.

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Strategic Communication

What We Need: Analysts Who Can Tell Stories and Solve Problems

If you are fortunate enough to be able to hire data analysts, what does today’s ideal candidate look like? We asked some of the top consumer/audience research executives those questions.

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Audience

Build Your Digital Community Through Engagement Analysis

ACLS Public Fellow at the Center for Public Integrity talked with UF CJC students about building digital communities and the growing field of engagement analysis.

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Audience

How to Increase Brand Recognition in Gaming

To increase brand recognition it’s important for gamers to see the same brand on the accessory in their hand as they do in the virtual world.

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Health and Science

Why You Should Ask Your Doctor to Wash Their Hands

The perceived authority of physicians can lead people to be more susceptible to illness, as it leaves many patients reluctant to confront doctors on matters of hygiene.

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Strategic Communication

Can Social Media Make You a Better Boss?

CEOs who use social media to communicate with their employees are seen as better communicators, which leads to stronger relationships between companies and their employees.

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Audience

Smartphone Dependency

Understanding the relationship between smartphone dependency and a consumer’s media consumption patterns and perceptions.

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Does the First Amendment Protect People Who Film the Police?

The U.S. Supreme Court has never answered this question. Here’s what the lower courts have said.

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Amazon v. NYT: A Case in the Court of Public Opinion

Understanding the battle between Amazon.com and The New York Times. Was it simply bad press?

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Communication and Technology

The NBA Gets in the Snapchat Game Early

The NBA saw benefits of connecting with young fans on Snapchat in its early days.

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Can Schools Punish Students for Off-campus, Online Speech?

The Supreme Court will soon decide if it will hear a case involving the off-campus speech rights of students.

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