Research and Insights

The latest research and industry insights
from the College’s faculty, students and staff.
To subscribe to our monthly newsletter, click here.

Filter Research & Insights by:

AI
Communication and Technology

You, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from Machines

New research investigates whether humans can learn from machines as AI becomes increasingly sophisticated. Participants proved significantly more likely to imitate the robot’s choices when it demonstrated positive outcomes or no outcome information, compared to negative scenarios.

Read more
Posted: June 2, 2024
AI
Communication and Technology

Beyond the Byline: Exploring Bias in Human- and AI-Generated News

In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Researchers wondered, as AI is increasingly used to create content, if algorithmic biases existed in the telling of news.

Read more
Posted: May 23, 2024
Cultural
Media Industry and Consumers

Multiracial Families in Advertising: Exploring the Impact on Emerging Adult Consumers

A new study sheds light on how emerging adult consumers respond to advertisements featuring multiracial families and the factors that influence their attitudes and purchase intentions.

Read more
Posted: May 17, 2024
Communication and Technology

The Effects of Natural- and Supernatural-Based Awe Experiences in Virtual Reality

Researchers explored how experiencing awe can make us better humans – socially, psychologically and spiritually – and that both natural awe and supernatural awe can be achieved through virtual reality.

Read more
Posted: April 30, 2024
AI

Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy

For years, researchers have grappled with understanding the relationship between technology and political behavior. A team of researchers has developed a novel approach to examine how AI-related news consumption, discussions and literacy influence citizens’ support for AI policies.

Read more
Posted: April 9, 2024
Sports

Gender-Based Sports Coverage: A Quarter Century of Prime-Time Summer Olympics

While gender-based representation of Olympic athletes has been equal in terms of screen time for years and at times even underrepresent men, women’s sports are still framed in such a way as to promote hegemonic masculinity.

Read more
Posted: March 27, 2024
Audience
Trust

Better Together: Interacting with News Portals Increases Civic Engagement

The majority of people in the U.S. get their online news from individual news organizations, which publish proprietary stories written by their own reporters. In South Korea, most people access news portals, which aggregate stories from multiple sources. This study explores how perceived news portal credibility influences the connection between online engagement and civic participation.

Read more
Posted: February 29, 2024
AI
Trust

How UF is Combatting AI Misinformation in Elections

As the 2024 election season ramps up, voters are looking for reliable information about candidates to help them decide who to support on election day. Unfortunately, that reliability is threatened by a wave of disinformation that is bolstered by increasingly sophisticated artificial intelligence tools.

Read more
Posted: February 20, 2024
AI
Communication and Technology

The Art of Persuasion: Decoding the Perfect AI-Powered Digital Ad

AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. But how human-like should chatbots be when promoting products and services to consumers?

Read more
Posted: February 2, 2024
Cultural

What Does TV Teach Us about Transracial Adoption?

Researchers embarked on a study to understand how viewers engage with media portrayals of transracial adoptions and the lasting impressions they leave behind.

Read more
Posted: January 30, 2024
Trust

How Partisanship and Political Fandom Affect the Spread of Misinformation

As the nation faces another contentious election cycle, the spread of misinformation continues to be rampant. Scholars wanted to explore the predictability of whether or not people would seek and share misinformation without first fact-checking it.

Read more
Posted: January 30, 2024

Decoding Morality in the 2020 U.S. Presidential Election: A Public Relations Perspective

New research delves into the web of political communication to unravel hidden threads of moral intuitions woven throughout Biden and Trump campaigns’ strategies in 2020.

Read more
Posted: December 21, 2023
Trust

Reputation Matters. Don’t Bend Under Platform Pressure

News publishers must stick to the core values that are the foundation of journalistic work. Competing on the social platforms’ terms – with eyeball-chasing clickbait – won’t solve the attention deficit and will likely only exacerbate the misinformation problem.

Read more
Posted: December 21, 2023
AI
Trust

Video: The Advantage and Challenges of Generative AI in Journalism

Consortium on Trust in Media and Technology Managing Director Janet Coats discusses the advantages and challenges of using generative AI in the reporting process.  This video was produced for the University of Florida’s AI Days in October 2023.

Read more
Posted: December 13, 2023
Trust

Choose Your Words Wisely: The Role of Language in Media Trust

New research is identifying patterns of common language usage in coverage of potentially divisive subjects that could  further damage trust. Recoding words away from inherent biases and towards authentic language may be a pathway that engenders trust.

Read more
Posted: November 30, 2023
Legal, Policy and First Amendment

A Power Analysis for Platforms: Expression, Equitable Governance and Participation

In this legal essay, Jasmine McNealy proposes that internet platforms have become so ubiquitous and indispensable for communication that they can easily place organizational benefits above the needs of society.

Read more
Posted: November 30, 2023
AI
Communication and Technology

How Chatbots Can Effectively Communicate Science Information

Chatbots are here to stay. But are they effective communicators, particularly when it comes to dispensing scientific advice? New research explores how persuasive chatbots can be in engaging audiences when discussing important scientific topics.

Read more
Posted: November 29, 2023
Media Industry and Consumers

How COVID-19 Affected College Newspapers

Financial independence was a challenge for some, but the pandemic forced many student newspapers to transition to a more diverse revenue model and to continue some pandemic-specific practices they embraced.

Read more
Posted: November 29, 2023
AI

An Interdisciplinary Approach to Defining Ethical AI

As the capabilities of artificial intelligence continue to increase, how are companies using AI to make decisions and drive business? As AI evolves, how can communicators continue its use in an ethical manner?

Read more
Posted: November 9, 2023

How Elections Influence Voters’ Media Consumption

There’s a mountain of political research on voters’ media engagement immediately prior to an election, but far less is known about their news consumption right afterward. This study sheds light on voters’ media use in the wake of their candidate’s win or loss in an election.

 

Read more
Posted: November 8, 2023
AI
Legal, Policy and First Amendment

Negligent AI Speech: Who is Responsible?

What happens when an AI platform gives out incorrect information that then causes harm to those that use it? This article examines the potential for AI liability through the lens of “duty” – whether responses from an AI platform would have a legal obligation to adhere to standards of reasonable care toward users.

Read more
Posted: November 8, 2023
Strategic Communication

Communicating the Big Picture With Employees: The Impacts of CEO Vision Communication on Employee Engagement

Organizational leadership requires much more than a good head for business, knowledge of market trends or analyzing accounting spreadsheets. Important as those things may be to understanding your business, understanding employees, and how to get them to understand your business, is critical for success.

Read more
Posted: October 18, 2023

High Anxiety—The Role of Emotion in Political Decision-Making

Years of research show that people are swayed more by emotion than by reason when it comes to participating in the democratic process. And that’s not necessarily a bad thing, because emotion, particularly anxiety, can motivate us to action.

Read more
Posted: October 18, 2023
AI
Legal, Policy and First Amendment

We Need A Policy Agenda for Rural AI

Rural communities need to be invited into conversations about the potential positive and negative impacts of artificial intelligence.

Read more
Posted: October 16, 2023
Cultural

Empowering People of Color’s Voices Through the Narrative Justice Project

The National Justice Project is a public interest campaign focused on challenging stereotypes and biases in popular media representations. This community-based initiative trains people of color to tell stories about marginalized people that counter mainstream, stereotypical stories.

Read more
Posted: October 4, 2023
AI
Communication and Technology

How to Build a Trustworthy Robot

Robot narratives have been with us for a long time and humans have fantasized, advised and prophesized about robots existing among us. But would people actually trust these fictional robots if they were real?

Read more
Posted: October 2, 2023
AI
Trust

Using Alternative Sources to Decrease Partisan Biases in the Fact-Checking Process

Fact-checking that was presented as being generated by AI or through crowdsourcing resulted in significantly reduced levels of “motivated reasoning” compared to using human experts.

Read more
Posted: September 29, 2023
AI
Audience
Trust

Do Consumers Trust AI in the News-Production Process?

Researchers conducted a study asking participants to assess their preferred level of AI integration in the discovery and information-gathering phase and the writing and editing phase of news production.

Read more
Posted: September 20, 2023
Trust

The Good, the Bad, and the Evil Media: Influence of Online Comments on Media Trust

Media trust is critical for democracies because they rely on informed participation and you don’t use what you don’t trust. Understanding what contributes to mistrust can help news organizations combat it—and understanding the impact of content created by readers rather than reporters could be key.

Read more
Posted: September 5, 2023
AI
Audience
Communication and Technology

AI- or Human-Written Scripts? It May Not Make a Difference to Viewers

As screenwriters strike to ensure job security in the face of generative AI, researchers set out to gauge audience reactions to works of short fiction written by ChatGPT and a version of the ChatGPT story edited by the researchers themselves.

Read more
Posted: August 28, 2023
Communication and Technology
Gaming

Investigating Social Presence in “In Real Life” Streaming for Community Building

In Real Life (IRL) streaming, in which streamers broadcast their daily activities to viewers, has become very popular. This study explored how IRL stream-based community identification is affected by the social presence afforded by streaming platforms.

Read more
Posted: August 23, 2023
Legal, Policy and First Amendment

Cameras in the Court: Why Most Trump Trials Won’t be Televised

There are many reasons why all trials aren’t televised, spanning the history of case law, congressional legislation, empirical research, high-profile “circus” trials and, in some cases, fear.

Read more
Posted: August 22, 2023
Cultural

We Can’t Overestimate the Power of Representation in Reboots

“Reboots are a part of our nostalgia culture; they allow us to reimagine that time period we loved, but with more complete or complex content. And representation really does matter in mainstream media, especially for children at early ages.”

Read more
Posted: July 7, 2023
Health and Science
Trust

Hesitancy in the Home: The Relationship Between Family Communication Patterns and Willingness to Talk About Covid-19 Vaccination

Family dynamic plays an important role in discussions about vaccination and the level of trust in sources of information about the COVID-19 vaccine.

Read more
Posted: June 28, 2023

Looking Beyond the Punchline: The Effect of Political Entertainment on Evaluations of Political Candidates

This research looks at how perceptions of candidates are affected when they appear on or are parodied in comedy shows vs. traditional news.

Read more
Posted: June 26, 2023
Cultural

Are You Satisfied? Examining Positive Interaction and Satisfaction in Romantic Relationships

Love might seem more art than science, but there is data behind matters of the heart. Researchers at the University of Florida found that affectionate communication plays a pivotal role in relationship satisfaction.

Read more
Posted: June 5, 2023
Cultural

Co-Cultural Communication in the Advertising Industry

Racial and ethnic minorities are underrepresented in the advertising industry. Research shows that diversity in the workplace can enhance learning, stimulate creativity, and improve outcomes. This research sought to examine how people of color communicate in their co-cultural work environment.

Read more
Posted: May 25, 2023
Media Industry and Consumers
Trust

Exploring Trust in Media Brands Today: Definition, Dimensions and Cross-National Differences

Today’s abundant content from linear media, tech companies, influencers and others presents a growing challenge in measuring the trust consumers place on these different media platforms/outlets. Researchers sought to define a media brand and its trust elements.

Read more
Posted: May 5, 2023
Cultural
Trust

Country Roads and Cityscapes: The Relationship Between Place-Based Identity And Feelings Toward Journalists

Current efforts to increase trust by fact-checking and increased transparency are respectable but minimally effective. They largely offer tactic over strategy, disregarding a major player in perspective-building: where people live.

Read more
Posted: May 4, 2023
Audience

Research Fridays: Understanding Communication and Polarization

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On April 14, 2023, Public Relations Department Associate Professor and Chair Myiah Hutchens presented “Understanding Communication and Polarization.”

 

Read more
Posted: April 23, 2023
AI
Audience
Communication and Technology

Research Fridays: Rise of Non-Human Agents in (Strategic) Communication

Research Fridays features faculty and graduate students from CJC presenting current research to their colleagues. On April 7, 2023, Advertising Assistant Professor Won-Ki Moon presented “Rise of Non-Human Agents in (Strategic) Communication.”

Read more
Posted: April 19, 2023
Health and Science

COVID Communications: Culture, Compliance, and Brands

When the pandemic led to global lockdowns in early 2020, the U.S. government quickly reacted with health-related communications that were not accepted universally across the country. But this divide in compliance was not seen everywhere across the globe. Why?

Read more
Posted: April 17, 2023
AI
Communication and Technology

Hanging Out with My Pandemic Pal: Voice Assistants as Human Agents During COVID 19

With limited human interaction during COVID, many people turned to voice assistants for connection. But what exactly led people to anthropomorphize nonhuman agents like voice assistants during COVID-19? This study explores that question.

Read more
Posted: April 14, 2023
Audience

Research Fridays: Developing Impactful Consumer Research

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On March...

Read more
Posted: April 3, 2023
Media Industry and Consumers

Research Fridays: How Advertising Professionals’ Identities Shape Their Experiences

On March 10, 2023, Advertising Associate  Professor Kasey Windels and doctoral student Sophia Mueller discussed their research on “How Professionals’ Identities Shape Their Experiences in The Advertising Industry: Examining Gender And Sexual Orientation.”

Read more
Posted: March 23, 2023
Cultural

Research Fridays: An Exploration of Identity and Culture Within Media Platforms

On Feb. 24, 2023, Journalism Assistant Professor Rachel Grant discussed the exploration of identity and culture within media platforms, and her work as research director for the Narrative Justice Project.

Read more
Posted: March 8, 2023
AI
Trust

User Perceptions and Trust of Fake News Detection Technology

The proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news?

Read more
Posted: March 6, 2023
Trust

Engagement of Russian Disinformation Ads on Facebook

A team of UF scholars sought to examine what makes disinformation ads on social media appealing to users. The study looked at Facebook ads created by Russia’s Internet Research Agency in its Active Measures disinformation campaign targeting the 2016 U.S. presidential election.

Read more
Posted: March 6, 2023
AI
Communication and Technology

Perceived Humanness of Online Chat Agents

Organizations are adopting live-chat systems that employ either human agents or AI-driven conversational agents. How consumers perceive these live-chat conversations is important in understanding how organizations build strong relationships with them.

Read more
Posted: February 20, 2023
Health and Science
Strategic Communication

Clinicians as Trusted Messengers

The hesitancy to vaccinate children against COVID-19 has become a global public health threat. Research shows that people who are unvaccinated primarily get vaccine information from the internet, friends, and family, while those who are fully vaccinated primarily get information from their own physicians and from national health experts.

Read more
Posted: January 25, 2023

Partisan Media Is Easier to Read and More Negative Than Mainstream Media, Research Confirms

Past research has suggested that the way conservative media frames and communicates messages is distinct from both liberal partisan outlets and mainstream, non-partisan media. But current research suggests that conservative and liberal messaging approaches are not that different.

Read more
Posted: November 30, 2022
AI
Communication and Technology

Using Artificial Intelligence to Analyze Consumer Sentiment

Many brands incorporate social issues into their social media campaigns and use AI to analyze consumer responses. This research looks at which type of algorithms are most effective in analyzing consumer sentiment.

Read more
Posted: October 31, 2022
Legal, Policy and First Amendment
Trust

In Support for the Supreme Court, Partisanship Trumps Concern Around Gender Equality

Recent decisions by the U.S. Supreme Court such as the overturning of Roe. vs Wade have raised questions about the institution’s legitimacy in the eyes of the American public. A new study looks at whether the Roe decision has affected trust in the Supreme Court.

Read more
Posted: October 25, 2022
Cultural

Female Perspectives in the World of Advertising

Why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees? New research attempts to address that by focusing more specifically on gender identity in the workplace and how it shapes women’s experiences across advertising agency departments.

Read more
Posted: October 24, 2022
Cultural

Exploring Roles and Identity in Disney’s “Encanto”

Contemporary Disney movies act as a primary source of family role portrayals. By watching Disney movies like “Encanto” together, families can observationally learn how to navigate roles within their own families.

Read more
Posted: October 24, 2022
AI

How the Perceived Economic Risk of Workplace AI Affects Sharing of Risk Information

Artificial intelligence is projected to reshape the global economy. Automation technology is already permeating a broad spectrum of industries worldwide. One area of inquiry that has been given less attention is assessing how the presentation of AI in the workforce affects people’s perceptions about the technology.

Read more
Posted: October 23, 2022
AI
Communication and Technology

When the Machine Learns from Users, is it Helping or Snooping?

Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods they might like?

Read more
Posted: October 13, 2022
AI
Communication and Technology

Before the Algorithm, What’s in the Imagination?

Algorithms suffer from inherent bias due to human imagination, or lack thereof. Associate Professor Jasmine McNealy explains that it’s critical to mitigate the potential harm human intervention can have on developing algorithms by asking essential questions.

Read more
Posted: October 4, 2022
Communication and Technology
Gaming

Using a Cooperative Game to Reduce Prejudice Against Refugees

Interacting with members of other groups can promote understanding and reduce prejudice under the right conditions, but intergroup contact with refugees can be difficult to foster and maintain. Researchers wanted to investigate whether intergroup contact with a “virtual refugee” can effectively reduce this divide and foster closeness and empathy toward refugees.

Read more
Posted: September 15, 2022
Strategic Communication

Examining Social Partnership Communication During a Global Health Crisis

In response to the extensive impact of the COVID-19 pandemic, collaborative efforts from multi-sector organizations emerged to help communities cope during these challenging times. Researchers s wanted to better understand how organizations from both the public and private sectors communicated these social partnerships on social media.

Read more
Posted: September 2, 2022
Trust

UF Core Values: Janet Coats Discusses Media Literacy and Civil Discourse

Janet Coats, Consortium on Trust in Media and Technology managing director, discusses the importance of media literacy and its impact on free expression and civil discourse.

Read more
Posted: August 31, 2022
Legal, Policy and First Amendment

UF Core Values: Clay Calvert Shares First Amendment Insights

Clay Calvert, Brechner Eminent Scholar in Mass Communication and Director of the Marion B. Brechner First Amendment Project, discusses key issues and common misperceptions about the First Amendment, the impact of a more conservative Supreme Court, and student free speech protections.

Read more
Posted: August 29, 2022
AI
Communication and Technology

My Tutor is an AI: The Effects of Involvement and Tutor Type on Perceived Quality, Perceived Credibility, and Use Intention

Artificial Intelligence is now being used to help tutor students at all educational levels. This research explores whether or not AI tutors are as effective as human tutors, specifically in language and writing education.

Read more
Posted: August 16, 2022
AI
Communication and Technology

Societal Issues and User Experience and Engagement Dominated Human-Machine Communication Research Over the Past Decade

The field of human-machine communication has grown exponentially over  the past 10 years with the advancement of new artificial intelligence technology. Research on HMC has also exploded focusing on both the technology itself and the implications for users and society.

 

Read more
Posted: June 29, 2022
Trust

“The Big Lie”: How Fact-Checking Influences Support for Jan. 6 Attack on the Capitol

Why did Trump supporters and others buy into the “Big Lie” about the 2020 election results? New research shows that election fraud fact-checking may correct viewers beliefs but does not necessarily change partisan attitudes toward the Capitol Hill attack.

Read more
Posted: June 23, 2022
Audience
International Communication

Russians with Diverse Media Diet More Likely to Oppose Ukraine War

While most Russians approve of the country’s invasion of Ukraine, an examination showed that people who had access to media sources other than those run by the Russian government were more likely to oppose the war in Ukraine.

Read more
Posted: June 17, 2022
Communication and Technology
Gaming

The Role of Video Games in Coping with Unemployment

To manage the adverse effects of unemployment and maintain one’s well-being, unemployed workers often develop coping strategies, such as playing video games. Researchers wanted to better understand how unemployed workers used video games to cope with the stress from unemployment specifically during COVID-19.

Read more
Posted: May 31, 2022
AI
Communication and Technology

The Psychological Mechanisms Behind Users’ Social Response to Emerging Technologies

As more uses for technology emerge, researchers are interested in studying which mechanism of technology, such as chatbots, voice assistants, and social robots, are most effective in explaining social presence and perceived trustworthiness for users. In other words, how do people tend to interact with different forms of interactive technology?

Read more
Posted: May 20, 2022
Communication and Technology
Media Industry and Consumers
Trust

How Data is Collected and Used: Hoarder, Handler, Bricoleur, Spy

Data collection is a known inevitability when it comes to using the internet. While data tracking is common knowledge, how the data is collected and used is not widely known or understood.

Read more
Posted: April 29, 2022

Mask-Wearing as a Partisan Issue: Social Identity and Communication of Party Norms on Social Media Among Political Elites

In this study, scholars used Twitter data to examine how political elites from both political parties communicated norms to their constituents about mask-wearing during the pandemic.

Read more
Posted: April 4, 2022
Health and Science

Secure Messaging and COVID-19: A Content Analysis of Patient–Clinician Communication During the Pandemic

During the early stages of the pandemic, secure messaging became a critical mode of communication for healthcare providers and their patients, addressing, in particular, misinformation about COVID-19.

Read more
Posted: April 1, 2022
Cultural
Media Industry and Consumers

How New Fathers Respond to “Dadvertising”

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience.

Read more
Posted: March 13, 2022
AI
Communication and Technology
Media Industry and Consumers

Consumers’ Perception of Artificial Intelligence Applications in Marketing Communication

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear.

Read more
Posted: March 9, 2022
Media Industry and Consumers
Trust

Educating Consumers to Fight Deception in Green Advertising

Ads claiming products are environmentally friendly often include complex claims that are confusing to even knowledgeable consumers, resulting in “greenwashing” — misleading information about the environmental practices of a company or the environmental attributes and benefits of a product or service.

Read more
Posted: March 7, 2022
Communication and Technology

Framing and Language of Ethics: Technology, Persuasion, and Cultural Context

This new study explores the power of words as they are used with and for technology, attempting to define frames of ethics and the complexity involved when it comes to describing and communicating ethical uses of technology.

Read more
Posted: February 23, 2022
AI
Communication and Technology

Man vs. Machine: Human Responses to AI

As artificial intelligence technology has advanced, its use has expanded to a range of industries, including broadcast news. AI could be used in place of a human weather newscaster, for example, if a human is not available during a weather emergency. Yet little research exists that looks at how people perceive AI newscasters.

Read more
Posted: February 10, 2022
Strategic Communication

Are You Threatening Me? Identity Threat, Resistance to Persuasion, and Boomerang Effects in Environmental Communication

In our polarized political environment, scientific knowledge alone is not always enough to inspire change or action. When it comes to environmental topics in particular, imparting such information without a careful strategy can often have the opposite effect of the desired behavior.

Read more
Posted: February 4, 2022
Sports

Sports Media Education’s Evolution: Integrating Technology, Branding and Strategic Media

Sports journalism has evolved from simply including play-by-play and color commentary during a live game to incorporating more audio and visual storytelling elements. As a result, the education provided to sports journalism students should reflect these changes.

Read more
Posted: February 3, 2022
AI
Communication and Technology

Smart Speakers Require Smart Management

The use of smart speakers, such as Alexa and Google Assistant, has become ubiquitous in American society. UFCJC researchers wanted to better understand the different ways people use the devices, as well as identify the main strategies they use to protect their privacy during that use.

Read more
Posted: January 13, 2022
Legal, Policy and First Amendment
Trust

Student Journalism and Civic Education

One of the very few unifying propositions across all U.S. ideologies is that young people need more effective civics education. Given that widespread consensus, it might be expected that educators and policymakers would be tightly embracing the curative of scholastic journalism. But that is rarely the case.

Read more
Posted: January 5, 2022
Media Industry and Consumers

Sustainability and Brand Communication: Consumer Segment and Media Platform Implications

The demand for sustainable products and services is growing steadily. New research explores the topic of sustainability in media and communications from the perspective of the top three areas of concern according to the United Nations: ecological sustainability, economic sustainability, and social sustainability.

Read more
Posted: November 29, 2021
Cultural
Trust

Video: Rachel Grant Discusses the Narrative Justice Project

Journalism Assistant Professor Rachel Grant is Research Director for the Narrative Justice Project, a tactical response to popular media conversations around stereotypes and conversations around racism. We interviewed Dr. Grant on Nov. 3, 2021 about the project and findings from the research so far.

Read more
Posted: November 15, 2021
AI
Communication and Technology

Video: Using AI to Improve Communication with Social Robots

The primary function of “social robots” is to facilitate communication with humans, and is being applied in a variety of industries, including education and physical and mental health. Dr. Kun Xu is studying how to enhance that communication through voice, gestures and other social cues.

Read more
Posted: October 20, 2021
Cultural

You Can’t Shop With Us: How U.S.-Based Value and Midmarket Online Clothing Retailers Position Their Plus-size Female Clothing Section

Women shopping for plus-size clothing face many challenges, and are often isolated through marketing, language and website navigation. Researchers found that clothing retailers have a long way to go to incorporate inclusiveness into their women’s plus-size shopping experience, especially online.

Read more
Posted: October 12, 2021
Audience

Video: Santiago Kember on the Evolving Hispanic and Latino Markets

University of Florida College of Journalism and Communications Advertising Visiting Lecturer Santiago Kember shares insights on how the Hispanic and Latino markets have changed over the past decade and what advertisers need to do to reach this market going forward.

Read more
Posted: September 21, 2021
AI
Communication and Technology

Video: Doctoral Student Fanjue Liu Discusses AI-Enabled Virtual Assistants as Social Actors

Doctoral student Fanjue Liu is exploring how AI-enabled virtual assistants, like Alexa or Siri, can mitigate feelings of loneliness and isolation, particularly during the pandemic.

Read more
Posted: September 16, 2021
Health and Science

The Effect of Health Agency Advertising on Patient-Doctor Communication

A woman’s willingness to initiate sexual health conversations with their doctors can make a difference in the quality of care she receives. This research explores whether a woman’s age had any effect on her willingness to take the lead for her own sexual health care.

Read more
Posted: September 14, 2021
AI
Audience
Communication and Technology

Video: Doctoral Student Yoo Jin Chung Discusses AI-Enabled Virtual Influencers on Social Media

Doctoral student Yoo Jin Chung discusses her research on AI-enabled virtual influencers on social media, and how social media users react to virtual vs. human influencers.

Read more
Posted: September 10, 2021
Communication and Technology
Sports

X’s and O’s, Angles and Games: NFL Football Yardage Estimations Based on Camera Angle

Sports networks have adopted the “Madden” camera to provide a more dynamic view of the football field of play. But do these new angles make it more difficult for viewers to estimate yardage than traditional play-by-play cameras?

Read more
Posted: September 8, 2021
Trust

How Conservative and Liberal Media Reinforce Political Beliefs

Levels of political polarization continue to escalate in the U.S., causing an increasingly wide chasm between liberals and conservatives. New research explores whether liberal and conservative news outlets contributed to this political divide and increased polarization.

Read more
Posted: September 7, 2021
Health and Science

Effective Behavioral Weight Loss Intervention for Adolescents

Research has found that behavioral lifestyle interventions for adolescent obesity treatment is critical to the success of any program hoping to make a difference in the lives of obese or overweight teens. A new study shows that adolescents affected by obesity believe interventions should avoid focusing on weight loss and instead promote a healthy lifestyle.

Read more
Posted: September 2, 2021
Health and Science

How to Talk to Patients About the COVID Vaccine

Communicating effectively with vaccine-hesitant patients is critically important to increase the number of vaccinated individuals in all countries. Research on communicating with vaccine-hesitant patients has demonstrated that good communication can make a difference in patients’ vaccine choices.

Read more
Posted: August 8, 2021
Communication and Technology
Trust

What Are Dark Patterns? An Online Media Expert Explains

Dark patterns are design elements that deliberately obscure, mislead, coerce and/or deceive website visitors into making unintended and possibly harmful choices. They take the form of deceptively labeled buttons, choices that are difficult to undo and graphical elements like color and shading that direct users’ attention to or away from certain options.

Read more
Posted: August 4, 2021
Media Industry and Consumers

Solving Gender Inequality? Leave That to the Kids, Ads Say

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. But new research considers ways that these seemingly positive advertisements can be harmful to feminist agendas.

Read more
Posted: July 19, 2021
Media Industry and Consumers

For Journalists Considering a Move to Teaching

A time comes for many journalists when they think about teaching.  This article will cover salary, education requirements, and workload. At the end, you’ll find a list of common terms used in academic job ads and a few links to academic job listings in journalism and communication.

Read more
Posted: July 14, 2021
Legal, Policy and First Amendment

Legal and Ethical Implications of Student Reporting Laboratories

As the emergence of digital technologies has transformed the news industry, the way that journalism is taught has changed as well. Researchers wanted to explore what legal and ethical principles and issues affect educators, and which most commonly arise when educators serve as de facto publishers.

Read more
Posted: July 8, 2021
Audience

Choice Matters: Responses to Political Information Vary in Randomized vs. Selective Exposure Contexts

Why do we focus more on the bad than the good? Why do we seek out the more traumatic vs. feel good news stories? Researchers wanted to learn more about the factors that could affect one’s inclination to veer toward negative or positive information, including age, political uses and approaches, and the type of exposure to news.

Read more
Posted: June 25, 2021
AI
Communication and Technology

Video: Dr. Kun Xu Discusses Social Cues in Human-Machine Interactions

The assistant professor in emerging media discusses how users interact with robots, what types of cues and gestures are most effective in human-machine communication, and the convergence of various communication technologies.

Read more
Posted: June 15, 2021
Cultural
Trust

On-screen Stereotypes of Female Journalists Feed a “Vicious Cycle” of Sexism

When a fictional female journalist appears on screen, chances are she’s about to sleep with one of her sources. It’s a trope that infuriates actual women in news media — and it can have real-life consequences, says University of Florida researcher Frank Waddell, Ph.D.

Read more
Posted: June 15, 2021
Audience
Communication and Technology

How Consumers React to Woke Advertising

As brands increasingly acknowledge social issues in their advertising, researchers wanted to know how use of social media affects consumers’ responses to a social media-based advertising campaign designed to incorporate the concept of a woke mindset.

Read more
Posted: June 14, 2021
AI
Communication and Technology

There is No Trolley Problem

Society needs to be very careful about the deployment of artificial intelligence systems and needs to answer who is the solution best for, who is affected and what are the potential impacts.

Read more
Posted: June 1, 2021
Health and Science

Vaping and Instagram: A Content Analysis of e-Cigarette Posts Targeted at Young Adults

Vaping has skyrocketed over the past several years, particularly among 18–24-year-olds, and the effects can be negative. Social media has become a major channel for promoting vaping, and new research examines the characteristics of these promotional social media posts.

Read more
Posted: May 14, 2021
Health and Science
Legal, Policy and First Amendment

Costs, Evidence, Context and Values: Journalists’ and Policy Experts’ Recommendations for U.S. Health Policy Coverage

Health care issues in the U.S. continue to increase, while trust in journalism continues to decrease.  Despite these challenges, there is a unique opportunity for journalists to not only take back credibility and audience trust, but to impact overall public understanding of health policy and issues.

Read more
Posted: May 11, 2021
AI
Communication and Technology

Language, Modality, and Mobile Media Use Experiences: Social Responses to Smartphone Cues in a Task-Oriented Context

The growing technological sophistication of smartphones has transformed them from merely communication devices to essential companions that we interact with throughout the day. This research examines the effects of two social dimensions of smartphones — language and modality — on social responses to these devices.

Read more
Posted: May 4, 2021
Media Industry and Consumers
Trust

The Impact of Fake News on Its Sponsor’s Brand Trust

Fake news is on the rise. And it can be profitable. More than 100 fake news websites existed during the 2016 U.S. presidential election, with many sites making $2,500 or more a day from advertising sponsorship. But what is the risk for brands who, intentionally or unknowingly, sponsor content on those sites?

Read more
Posted: April 30, 2021
Communication and Technology

Understanding Public Support for Smart Meters: Media Attention, Misperceptions, and Knowledge

Despite the urgency to modernize the nation’s power grid, there has been some public resistance to installing smart meters on people’s homes. Like any topic, misinformation has spread through the public resulting in false perceptions about health, privacy and costs.

Read more
Posted: April 20, 2021

Infrastructure? Or Jobs? Controversy Over Name of Biden Proposal Highlights Long Tradition in Politics

Controversy over legislative bill names is hardly new. Politicians have long used bill titles as a marketing vehicles to get media attention, drum up support and frame the conversation around the bill before their opponents do.

Read more
Posted: April 15, 2021
AI
Communication and Technology

Fairness in Information Access Through Culturally Competent AI Systems

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

Read more
Posted: April 3, 2021
Cultural

“I Am Speaking.” 2020 VP Nominee Kamala Harris’ Impact of Black Feminism as Social Influencers on Twitter

While social media influencers tend to be related more to brand evangelism or financial exchange, Kamala Harris’ use of Twitter throughout the 2020 presidential campaign led to her current position as a social, cultural, and political influencer.

Read more
Posted: March 30, 2021

Want the Rich to Pay Their Fair Share? Don’t Call It a Tax

President Joe Biden is considering a variety of tax options to pay for his $3 trillion infrastructure and jobs package. How will he sell a new tax? Reframing taxes as an investment in public services that we all use or benefit from—such as roads and bridges, water and sewer systems—would be one approach.

Read more
Posted: March 29, 2021
Audience
Media Industry and Consumers

Understanding Podcast Users: Consumption Motives and Behaviors

To understand the emergence of podcasts as an information and entertainment medium, UFCJC researchers completed the nation’s first comprehensive study on motivations and consumption of podcasts, as well as the interaction between podcasts and other audio media.

Read more
Posted: March 25, 2021
Health and Science
Strategic Communication

3 Ways Employers Could Help Fight Vaccine Skepticism

In the fight against vaccine skepticism, employers can play a key role, not only because it’s an important precaution for the health and safety of their employees, but also because a recent survey shows people around the world tend to trust their employers more than governments or the media.

Read more
Posted: March 22, 2021
Health and Science

Internet-based Tailored Virtual Human Health Intervention to Promote Colorectal Cancer Screening: Design Guidelines from Two User Studies

UF researchers and colleagues, led by the UF STEM Translational Communication Center, are exploring new approaches to communicating health interventions to patients, including use of an internet-based virtual humans that patients can access through an app.

Read more
Posted: March 11, 2021
Health and Science

Dr. Carla Fisher: Helping Mothers, Daughters and Families Communicate About Cancer

Dr. Carla Fisher discusses her research on effective mother-daughter and family communication about breast cancer and other chronic diseases, and how clinicians can play a role in fostering that communication.

Read more
Posted: March 8, 2021
Health and Science

Effective Telemedicine Delivery During the COVID19 Pandemic

Secure messaging, online communication between patients and clinicians within the electronic health record, soared almost 50% from pre-COVID-19 to the present. This research explored how to communicate effectively as telemedicine becomes standard.

Read more
Posted: February 24, 2021
Health and Science

Overcoming Obstacles in Family Discussions About Health Care

Effective communication between healthcare workers and patients is critical to shaping risk-reducing practices and coping with rigorous treatment for life-threatening diseases. But communication between family members can be as important in dealing with medical issues.

Read more
Posted: February 19, 2021
Communication and Technology
Health and Science
Strategic Communication
Trust

Strategies to Overcome Misinformation and Instill Confidence in Vaccines

CJC scholars and Centers explore misinformation and vaccine hesitancy, how AI-base recommendation engines can reinforce vaccine misinformation, and strategies to increase the publics’ confidence in COVID-19 vaccines.

Read more
Posted: February 14, 2021
Communication and Technology

Does the Popularity of Clubhouse Mean the “Good Old Days” are Back?

Is the new audio-based, invitation-only Clubhouse social app a return to the past?  Telecommunication Assistant Professor Kun Xu looks at how Clubhouse departs from current social media platforms.

Read more
Posted: February 8, 2021
Communication and Technology

Addressing AI Impact on Communities of Color

CJC researchers address AI’s negative impact on communities of color and how AI can be used to more effectively disseminate culturally relevant information to different audiences.

Read more
Posted: February 8, 2021
Cultural

“No Longer Interested in Convincing You of My Humanity”: Undocuqueer Countervisualities Reclaim the Right to Exist

Undocumented immigrants that are part of the LGBTQ community, also known as  Undocuqueer, historically has been underrepresented in positive text and visualizations: narratives that aid social and political opinion, help to reduce negative stereotypes and provide awareness and movement toward equal rights, respect and love.

Read more
Posted: February 8, 2021
Legal, Policy and First Amendment

Everybody Out of the Pool: Recognizing a First Amendment Claim for the Retaliatory Closure of (Real or Virtual) Public Forums

America has a rich history of peaceful protests and demonstrations on public property to exercise their First Amendment right of freedom of speech, regardless of how vitriolic or partisan that rhetoric may be. But the Supreme Court will soon have to weigh in on the constitutionality of the issue because of more advanced communication tools.

Read more
Posted: February 2, 2021
Media Industry and Consumers
Trust

Consortium on Trust in Media and Technology Drives Multidisciplinary Collaborations to Study Trust

The destructive spread of misinformation and continued attacks on news media credibility has fostered a crisis in trust. To address this, the University in 2019 committed $1.25 million to launch the Consortium on Trust in Media and Technology as one of its eight “moonshot” initiatives.

Read more
Posted: January 29, 2021
Health and Science

Helping Mothers and Daughters Talk about Environmental Breast Cancer Risk and Risk-Reducing Lifestyle Behaviors

With breast cancer as the most commonly diagnosed cancer for women in the U.S. and the leading cause of death for women in the world, it is critical for mothers and daughters to discuss the disease, potential causes and how to reduce risks of developing breast cancer.

Read more
Posted: January 11, 2021
Communication and Technology
Trust

Dr. Jieun Shin: Algorithms and Their Impact on Misinformation

Dr. Jieun Shin discusses her research on algorithms, AI and the spread of misinformation.

Read more
Posted: January 10, 2021
Trust

Conservatives are More Likely Than Liberals to Exist in a Media Echo Chamber

As partisan news networks like Fox News and MSNBC have risen in popularity, so has the polarization of many Americans’ political views. New research finds that while both liberal and conservative media contribute to polarization, conservatives are more likely to be part of a media echo chamber, trusting fewer sources and seeking information from a narrower range of news outlets.

Read more
Posted: December 22, 2020
Audience
Media Industry and Consumers

Media for Coping During COVID-19 Social Distancing: Stress, Anxiety, and Psychological Well-Being

The global COVID-19 pandemic has caused anxiety and stress in most people, but college students specifically have had to learn to cope with uncertainty and upheaval from their normal routine. Researchers found that the more anxiety a student experiences, generally, the more media they consume to combat their weariness.

Read more
Posted: December 22, 2020
Media Industry and Consumers
Trust

The Effect of News Consumption on Fake News Efficacy

Claims of fake news has infiltrated the national consciousness and rhetoric. The widespread use of the term have caused a distrust with American media. This study explored how an individual’s news sources and consumption may affect their perceived ability to differentiate what news is real and what news is fake.

Read more
Posted: December 22, 2020
Trust

Dr. Juliana Fernandes: The Impact of Negative and Persuasive Political Communication

Dr. Juliana Fernandes discusses the impact of negative and other persuasive communication has on voters’ perspectives.

Read more
Posted: December 20, 2020
Health and Science
Strategic Communication
Trust

Coronavirus Vaccines: Health Experts Identify Ways to Build Public Trust

Despite the promise of new COVID-19 vaccines on the horizon, no vaccine will be effective if people refuse to take it. A team of scholars, strategists and storytellers from organizations around the world were asked to identify research-based messages that might overcome vaccine hesitancy.

Read more
Posted: December 1, 2020
Health and Science

Barriers to Parent-Child Communication About Sexual and Reproductive Health

CJC researchers identified three types of sexual and reproductive health communication barriers reported by parents and/or children internationally: personal, communal, and cultural.

Read more
Posted: November 30, 2020
Health and Science
Trust

Amanda Bradshaw: Addressing Vaccination Hesitancy and Misinformation

CJC doctoral candidate Amanda Bradshaw was interviewed on Oct. 20, 2020 about her research on vaccination hesitancy and misinformation.

Read more
Posted: November 28, 2020
Legal, Policy and First Amendment
Trust

Dr. Clay Calvert: Hate Speech, Misinformation and First Amendment Implications of a More Conservative Court

Dr. Clay Calvert discusses First Amendment issues, including protections for hate speech, misinformation, judicial activism, and a more conservative Supreme Court.

Read more
Posted: November 4, 2020
Media Industry and Consumers

Towards a Video Consumer Leaning Spectrum: A Medium-Centric Approach

Traditional TV and on-demand viewing  are often seen as either lean back or lean forward media with different advertising implications. Recent research suggests that rather than treating these two video platforms as either passive or active, marketers should focus on why and how consumers use TV versus online videos through the lens of immersion and engagement.

Read more
Posted: October 30, 2020
Media Industry and Consumers

Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Prediction

Researchers examine three groups — creatives, noncreatives and the general population — to determine if there are significant differences in creativity between creative and non-creative individuals.

Read more
Posted: October 30, 2020
Strategic Communication

“Vision, Passion, and Care:” The Impact of Charismatic Executive Leadership Communication on Employee Trust and Support for Organizational Change

Change, particularly organizational change, can be difficult for many people. By supporting change through positive leadership communication practices, employees are more apt to be open to supporting that change. This brings with it a wealth of potential for positive and productive business practices.

Read more
Posted: October 21, 2020
Trust

Online Products and Consumers: Partisan Ratings and Mechanisms for Affective Polarization

Can star ratings for political content on platforms like Amazon alter our feelings towards others with similar or opposing political preferences? When we see ratings that disagree with our own, are we more likely to believe the ratings are manipulated? New research indicates that exposure to counter-attitudinal ratings contribute to polarization.

Read more
Posted: October 14, 2020
Trust

Dr. Myiah Hutchens: Political Communication and Its Impact on Trust in Media

Myiah Hutchens, Public Relations Department assistant professor, was interviewed on Sept. 22, 2020 about her research on political communication and trust in news.

Read more
Posted: October 8, 2020
AI
Health and Science

A Digital Intervention Promoting Colorectal Cancer Screening for Black Women

Despite efforts to improve colorectal cancer (CRC) screening with a goal of reducing mortality and health outcome disparities, CRC is the third-leading cause of cancer deaths among Black women in the U.S.  Researchers explored the use of a virtual health assistant to promote CRC screening among Black women.

Read more
Posted: October 7, 2020

President Trump vs. CEOs: Who Is More Likely to Influence the Media Agenda?

Corporate executives have increasingly been engaging in CEO activism since Donald Trump was elected. A recent study explored who is more likely to influence the media’s agenda, the president or the CEOs, when both throw their weight behind a position on the issues of social and political importance?

Read more
Posted: October 5, 2020
Health and Science

Secondary Care Provider Attitudes Towards Patient Generated Health Data from Smartwatches

Wearable devices such as smartwatches could play an increasingly important role in healthcare. But providers have given wearable devices mixed reviews: while some laud their contribution to patient care, others are more skeptical of their accuracy and efficacy.

Read more
Posted: October 5, 2020

Media Use, Race, and the Environment: The Converging of Environmental Attitudes Based on Self-Reported News Use

In the U.S., people have become polarized around a number of issues based on a variety of potential dividing lines including where they live, their age, their political beliefs, and their race/ethnicity. One pressing issue where different ideological groups believe in different things is climate change.

Read more
Posted: October 2, 2020
Trust

Why Trying to Break People Out of Their Echo Chambers Might be Counterproductive

Have you recently had a conversation with someone about wearing a mask to stop the spread of COVID-19? New research suggests that this discussion may have driven your conversation partners into a media echo chamber in which they seek out news that confirms their beliefs.

Read more
Posted: October 2, 2020
Legal, Policy and First Amendment
Sports

Universities Continue to Block Athletes from Talking to the Media. That’s Got to Stop

There has never been a time when America more urgently needed to hear the voices of college athletes. Yet for athletes at many of the nation’s top athletic programs, talking to the news media is regarded as a punishable offense.

Read more
Posted: September 27, 2020
AI
Communication and Technology

Dr. Jasmine McNealy: Data Trusts, Equitable AI and Amplifying “Otherness”

In this video interview, Telecommunication Associate Professor Jasmine McNealy discusses her research on data trusts, equitable AI, communicating AI and how technology is amplifying “otherness.”

Read more
Posted: September 22, 2020
Communication and Technology
Sports

Behind the Scenes: COVID-19 Consequences on Broadcast Sports Production

The global pandemic has disrupted all facets of society, with one of the most notable being professional and collegiate sports. While some live sports broadcast productions had slowly been moving toward a more remote model to cut costs for years before the pandemic, University of Florida College of Journalism and Communications researchers suggest COVID-19 will speed up this trend.

Read more
Posted: September 18, 2020
Communication and Technology
Trust

Dr. Frank Waddell: How Technology is Affecting Trust in News

In this video,  Journalism Assistant Professor and Trust Scholar Frank Waddell discusses his research on technology’s effect on trust in news and increasing bias against and harassment of female journalists.

Read more
Posted: September 15, 2020
Health and Science

Development of a Minority Prostate Cancer Research Digest: Communication Strategy Statement for Black Men

Minority populations, particularly Black men, have a greater incidence, prevalence, and mortality rate from prostate cancer than other groups. Because of this, communicating pertinent medical information and disseminating materials specific to Black men is critical to combat this trend.

Read more
Posted: September 10, 2020
Health and Science

Communicating with Young Adults with Blood Cancer

Young adults are navigating physical, cognitive, and psychological changes, and transitioning into a more independent time of their life including social life and making more decisions on their own. They often grapple with unique issues when faced with a cancer diagnosis.

Read more
Posted: September 7, 2020
Media Industry and Consumers

The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising

Advertisers are increasingly turning to video ad customization to engage consumers in their products. However, beyond simple recall, do customized embedded video ads really enhance advertising effectiveness while also minimizing the potentially negative effects caused by perceptions of intrusiveness?

Read more
Posted: August 18, 2020
Communication and Technology
Health and Science
Trust

Algorithms and Health Misinformation: A Case Study of Vaccine Books on Amazon

Many technology companies use algorithms to determine what content should be presented to users based on their previous behavior and preferences.  But the technology can create a dangerous feedback loop of reinforcing misinformation: the more you click on a subject, the more recommendations for that subject occur, thus creating the illusion that the more you see something, the more it must be true.

Read more
Posted: August 5, 2020
Health and Science

Culturally Appropriate Breast Cancer and Environmental Risk Messages: Targeting Racially and Ethnically Diverse Mothers

Breast cancer is the most common cancer among women in the United States. It’s also the leading cause of death for women globally. But educational information that doesn’t take into account cultural differences among women may not be as effective as communication embracing those differences.

Read more
Posted: July 29, 2020
Strategic Communication

Examining the Effects of Internal Communication and Emotional Culture on Employees’ Organizational Identification

Organizational culture is a social glue that holds organizational members together and prescribes how things are understood, judged, and valued in an organization. What can leaders do to promote the positive emotional culture of the workplace? How can internal communications cultivate a positive emotional culture and facilitate employees’ sense of belonging in their organizations?

Read more
Posted: July 15, 2020
Communication and Technology

Amplifying “Otherness”

Emerging information technology is amplifying otherness through neglect, exclusion, and disinformation, all of which have significant consequences. Neglect, while perhaps the most recognized problem with emerging technology, is persistent.

Read more
Posted: July 8, 2020
Media Industry and Consumers
Trust

Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Instagram continues to be one of the fastest growing social networks and currently has more than one billion users. While Instagram has not been a focus of investigations into misinformation, it has not been immune to bad actors. And the nature of the Instagram platform, for example the inability to link to credible sources, makes establishing authenticity problematic.

 

Read more
Posted: June 30, 2020
Communication and Technology
Cultural

Emotional Framing of News on Sexual Assault and Partisan User Engagement Behaviors

The news media often frames information using words that can elicit emotions to attract audience attention and promote certain actions. Emotional frames are especially prevalent on issues that involve morality, such as news regarding sexual harassment and sexual assault.

Read more
Posted: June 24, 2020

Communication Behaviors During Presidential Elections: An Examination of Time, Events, and Battleground States

As election season continues, scholars want to know what communication behaviors look like during a campaign cycle. Do communication behaviors increase? Do events like debates and polls affect an individual’s quest for information? Does it matter where voters live, for example in a battleground state?

Read more
Posted: June 22, 2020
Health and Science
Strategic Communication

Moving from Directives toward Audience Empowerment: A Typology of Recycling Communication Strategies of Local Governments

A 2018 Chinese policy bans most U.S. imported solid waste. As a result, what was once recyclable may no longer be. How does a local government effectively communicate these process changes when recycling habits are ingrained in daily routines?

Read more
Posted: June 15, 2020
Media Industry and Consumers

Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received?

Read more
Posted: May 25, 2020
Media Industry and Consumers

Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended.

Read more
Posted: May 20, 2020
Communication and Technology

Succeeding in Online Education

The global pandemic has forced colleges and universities online.  This article describes strategies necessary for success.

Read more
Posted: May 20, 2020
Communication and Technology

Four Things Schools Should Do to Teach Data Journalism

The use of data has become a vital investigative tool for journalists. But many journalism programs and courses worldwide are insufficient or unable to provide students with the essential skills needed to gather, analyze and present data.

Read more
Posted: May 12, 2020
Strategic Communication

Leading in Wartime: 5 Ways CEOs Should Communicate with their Workers During Coronavirus

America’s CEOs have important leadership roles to play as the crisis poses a test of their ability to help their workers not only endure and stay healthy but keep them motivated and engaged as well.

Read more
Posted: April 20, 2020
Cultural
Trust

Restoring Trust in Journalism: An Education Prescription

The practice of journalism faces a myriad of challenges, including a continual stream of complaints about the credibility of today’s news. The advent of “fake news” has tarnished the longstanding trust and transparency considered the foundation of journalism.

Read more
Posted: April 19, 2020
Health and Science

The Impact of an Online Training Program About Cancer Clinical Trials on Primary Care Physicians’ Knowledge, Attitudes and Beliefs, and Behavior

Research has shown that primary care providers (PCPs) play a critical role in influencing whether cancer patients choose to participate in cancer clinical trials. Yet only a small number of surveyed PCPs reported discussing the possibility of participation in clinical trials with their patients.

Read more
Posted: April 7, 2020
Health and Science
Trust

Propagandizing Anti-Vaccination: Analysis of “Vaccines Revealed” Documentary Series

A team of researchers at the University of Florida studies the content, sources and messaging around the 2017 documentary series, Vaccines Revealed.

Read more
Posted: March 16, 2020
Media Industry and Consumers

Examining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. This study evaluated whether consumers recognize native ads on digital news website home pages at the same speed and as effectively as they do banner advertising.

Read more
Posted: February 10, 2020
Trust

Reinforcing Spirals of Political Discussion and Affective Polarization

While media is often blamed for exacerbating the ideological and political gap between political parties, discussing politics among friends and family also has a significant impact on increasing polarization, particularly when individuals of opposing political affiliations are not participating in open dialogue.

Read more
Posted: February 5, 2020
Communication and Technology

Explicating Cues: A Typology for Understanding Emerging Media Technologies

People use cues every day to communicate. But how are these cues — relative to Siri, Alexa, social robots, or the myriad hybrid computer and artificial intelligence technologies — being developed?

Read more
Posted: January 14, 2020
Legal, Policy and First Amendment

Policing Transparency

As private universities expand their policing jurisdiction into surrounding residential areas, questions arise over how non-governmental actors can be given the authority to exercise the power to use deadly force and to take away freedom without governmental accountability.

Read more
Posted: January 8, 2020
Health and Science

Study Explores Comprehension and the Acceptability of a Website for Cancer Patients and Caregivers

CJC researchers created a cancer clinical trial information website and conducted a study to determine if the site would increase trial comprehension and, ultimately, participation in cancer trials.

Read more
Posted: January 2, 2020
Media Industry and Consumers

For Us, by Them?: A Study on Black Consumer Identity and Brand Preference

Black spending power is increasing rapidly. This study examines how mainstream brands are creating products, messaging, and distinctive campaigns for targeted ethnic audiences.

Read more
Posted: December 27, 2019
Cultural

Expanding the Theory of Planned Behavior: Implications for Media Use, Race/Ethnicity, and Pro-Environmental Intentions

Research shows that people tend to choose media outlets that validate their perspective on climate change. But does viewing climate change content on liberal, non-partisan or conservative media outlets change their behavior?

Read more
Posted: December 18, 2019
AI
Communication and Technology
Media Industry and Consumers

A Review of Artificial Intelligence Adoptions in the Media Industry

AI is increasingly being used by media companies to drive engagement and improve operations.  But the complexity of producing appealing content based on both creativity and data, and integrating AI into the existing media ecosystems, might be challenging.

Read more
Posted: December 12, 2019
Strategic Communication

Corporate Vanguards: The Contemporary Role of Organization Altruism

It is critical for a company to be recognized by their brand as well as to be known for supporting positive corporate responsibility through community initiatives. But will attaching themselves to one side of the debate on a controversial issue impact that brand image?

Read more
Posted: December 3, 2019
Health and Science

Explaining Acupuncture in Family Medicine: Patients’ and Physicians’ Use of Metaphor

Family medicine physicians have begun to integrate acupuncture into their conventional treatments. One way to help physicians communicate information and understanding about acupuncture and its benefits is through the use of metaphor.

Read more
Posted: November 21, 2019
Legal, Policy and First Amendment

Government Agencies Can’t Stop Employees from Talking to the Press. Here’s Why.

Although  gagging public employees from giving unapproved interviews is pervasive across all levels of government, blanket restrictions on speaking to the media are legally unenforceable.

Read more
Posted: November 8, 2019
Cultural

Laugh till I Seek: A Reassessment of the Gateway Hypothesis

Research has shown that political satire could play a role in informing people about political issues and lead to people increasing their use of hard news. But is that really the case?

Read more
Posted: November 4, 2019
Communication and Technology

Training Law Enforcement Officers to Identify Reliable Deception Cues With a Serious Digital Game

Existing research indicates that  professional law enforcement officers are generally no better than untrained novices at detecting deception. But digital games could help improve officers’ ability to detect deception.

Read more
Posted: October 25, 2019
Media Industry and Consumers

“Big Data is Not the Answer to Everything”: Advertising Practitioners’ Perception of Big Data

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and consumers.

Read more
Posted: October 18, 2019
Communication and Technology
Health and Science

E-Cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping.

Read more
Posted: October 2, 2019
Media Industry and Consumers

The Millennial Perspective on Broadcast Radio vs. Music Streaming Services

Broadcast radio continues to come under increasing pressure with the emergence of new platforms for audio media discovery and listening.  Many have launched their own digital apps.  But is that enough?

Read more
Posted: September 20, 2019
Legal, Policy and First Amendment

Media Mea Culpas and Journalistic Transparency

News organizations that publicly investigate their reportage may face unintended consequences if the they’re taken to court.

Read more
Posted: September 19, 2019
Communication and Technology

First Encounter with Robot Alpha: How Individuals Respond to Social Robot’s Vocal Cues and Gestures

In a day and age where robots and artificial intelligence are a reality, the question of how different humans interact with these machines is key to improving the experience and outcomes.

Read more
Posted: September 7, 2019
Health and Science

Can Stress Management Intervention Prevent Medical Resident Burnout?

The impact of stress on medical residents continues to be a major concern in the medical community, given that the well-being of practitioners is critical for the quality and safety of patient care.  A new study suggests that stress management training could help.

Read more
Posted: August 29, 2019
Communication and Technology
Media Industry and Consumers
Trust

Cleaning Up Social Media: The Effect of Warning Labels on Likelihood of Sharing False News on Facebook

It has become increasingly difficult to decipher fact from fiction on social media sites. As a result, warning labels are appearing online in the hopes of curbing the dissemination of less-than-credible news reports.

Read more
Posted: August 27, 2019
Media Industry and Consumers

Diversity in Local TV On-Air Talent: Does Station Ownership Play a Role?

Popular opinion in some academic circles has been that “big ownership” is bad for diversity. But does ownership structure or type really play a role in the diversity levels of on-air talent in local markets?

Read more
Posted: August 23, 2019
Communication and Technology
Cultural

Older Adults and Digital Gameplay: How it Supports Social Capital, Social Connectedness, and Civic Participation

Digital gaming by older adults could lead to more social connectdness, social capital and civic participation, according to a recent study.

Read more
Posted: August 5, 2019
Communication and Technology

Study Finds Troubling Trends in Virtual Reality Research

Academic research on virtual reality is also common, but what insights can be gleaned from this large body of work?  A new study identifies issues with previous research on VR.

Read more
Posted: July 31, 2019
Health and Science

Recruitment in Online Research for COPD: Leveraging Social Media and Research Registries

Research explores how to better recruit COPD patients, particularly from marginalized populations, for research studies.

Read more
Posted: July 22, 2019
Media Industry and Consumers

New Advertising Agency Roles in the Ever-Expanding Media Landscape

The continued shift from traditional media to digital promotion has forced advertising agencies to rethink how they best capitalize on technology platforms and the organizational structure to support it.

Read more
Posted: July 16, 2019
Cultural
Media Industry and Consumers

Next Steps in Campaign Strategies to Reduce Teen Dating Violence: Examining Media Campaigns Through the Lens of “Boy Culture”

Advocacy campaigns aimed at thwarting teen dating violence are often focused on how females can avoid becoming a victim. But ads targeting teen boys that mirror appropriate behavior can also be beneficial.

Read more
Posted: July 8, 2019
Health and Science

Using a User-Centered Design Approach to Create an mHealth App for Colorectal Cancer Screening

Mobile health technology affords patients the opportunity to get the medical expertise they need without a physical visit to a practitioner’s office or a run to the emergency room. But, for it to be truly worthwhile, the technology must be accessible to patients and simple enough to navigate.

Read more
Posted: July 2, 2019
Strategic Communication

Crisis Communications in Institutions of Higher Education: Richard Spencer at UF

As with any private organization, institutions of higher education are susceptible to controversial scenarios requiring evolving crisis communications plans and strategies. One increasingly critical element in crisis communications is the optimization of multi-platform communication channels, particularly social media.

Read more
Posted: June 18, 2019
Audience
Sports

Smart Phones Have Significant Impact on Sports Fans’ Behavior

The study explores the influencers of sports consumption on smartphones from the perspectives of motivations, fandom, and media types.

Read more
Posted: June 18, 2019
Cultural
Strategic Communication

Creating a Positive Emotional Culture: Why Does it Matter and What Can Communication Leaders Do?

The way employees feel in the organization affects their attitudes toward/relationship with the organization. Does emotional culture affect employee behaviors in the same manner? If so, what should communication leaders do?

Read more
Posted: June 17, 2019
Communication and Technology
Media Industry and Consumers

Engagement and Visibility Key to Effective Product Placement in Virtual Reality Videos

The popularity and availability of VR videos is rapidly increasing, with more than one million subscribers to YouTube’s VR channels. While marketers have experimented with product placement in VR videos, little is known empirically if it is an effective strategy for brands.

Read more
Posted: June 11, 2019
Audience
Media Industry and Consumers
Sports

Digital Media Key in Reaching Fantasy Sports Users

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?

Read more
Posted: May 17, 2019
Media Industry and Consumers

Instagram Ads Disguised as Friends’ Posts Still More Credible than Traditional Ads

Instagram users prefer sponsored ads that mimic posts from their friends over traditional advertising, although this type of advertising may seem sneaky or deceptive, new research shows.

Read more
Posted: May 6, 2019
Health and Science

Partnering with Mommy Bloggers to Disseminate Breast Cancer Risk Information

Breast cancer is the most common cancer affecting women and the second leading cause of cancer-related deaths for women. Understandably, women often look for ways to decrease their chances of having breast cancer, not only for themselves, but also for their daughters. Unfortunately, that isn’t always a simple task.

Read more
Posted: May 6, 2019
Cultural

Losing Your Temper and Your Perspective: Anger Reduces Perspective-Taking

Dr. Jeremy Yip, assistant professor of management at Georgetown University’s McDonough School of Business, won the 2019 Prize for Research in Public Interest Communications for his paper, “Losing Your Temper and Your Perspective: Anger Reduces Perspective-Taking.”

Read more
Posted: May 3, 2019
Audience
Media Industry and Consumers

Spoilers Go Bump in the Night

For years, spoilers have been the bane of entertainment media audiences everywhere. The word itself has become almost synonymous with ruined enjoyment. But, are spoilers really that bad?

Read more
Posted: April 30, 2019
Legal, Policy and First Amendment

Rap Music and Threats of Violence: A Case for the Supreme Court to Decide

Kendrick Lamar won a Pulitzer Prize last year and Eminem set a record in 2019 for streams on Spotify. But the acceptance and embrace of rap music in mainstream culture isn’t shared by everyone – and that sometimes includes the police.

Read more
Posted: February 15, 2019
Communication and Technology
Media Industry and Consumers

Researchers Engage Experts of Branded Content for Practice Insights

In today’s fragmented media marketplace, branded content becomes a good approach for companies to engage with their audiences. Yet there appears to be little consensus on the concepts behind branded content or the practice and process of branded content itself. A team of UFCJC researchers decided to see if they could find some common ground among world experts.

Read more
Posted: November 26, 2018
Strategic Communication

The Future of Public Relations

Seven senior public relations executives visited CJC during the 2017-18 school year.  We asked them about industry trends and preparing for a public relations career.  Here’s what they told Us.

 

Read more
Posted: June 27, 2018
Health and Science

Family Stories Shape Attitudes Toward Mental Illness

Family stories about mental illness shared from one generation to another can both reinforce stereotypes and yet still teach children important lessons and expectations about the management of such illnesses, according to a new pilot study.

Read more
Posted: June 26, 2018
AI
Communication and Technology
Trust

People Trust Human Journalists Over Algorithms

News organizations are starting to experiment with automated content. Research suggests readers perceive news written by algorithms as less credible than if it’s written by a human. However, this perception can be reduced by exposure to robots in popular culture.

Read more
Posted: June 26, 2018

Trump Voters Motivated by Economic and Racial Beliefs

Many political researchers and commentators have presented different theories that attempt to explain Donald Trump’s appeal to the American voters who elected him president. A new analysis suggests that Trump supporters’ motivations included negative opinions about the economy in general and about the Black Lives Matter movement.

Read more
Posted: April 27, 2018
Legal, Policy and First Amendment
Trust

Supreme Court Offers Guidance on How to Handle Fake News

It’s increasingly challenging to combat fake news and to help people distinguish it from real news. CJC researchers examine fake news through the lens of the U.S. Supreme Court. They suggest that part of the answer to fake news lies in finding ways to make real news more appealing to general audiences and to earn readers’ trust in the stories.

Read more
Posted: April 27, 2018
Health and Science

Reactions Differ to Humor and Fear in Anti-alcohol Ads

Many health campaigns have sought to change drinking habits and prevent alcohol abuse. These campaigns often rely on fear-based or humor messages to convey the dangers of alcohol abuse. Researchers are now testing whether these emotions change people’s perceived risk or intent to drink, especially among college students.

Read more
Posted: April 27, 2018
Communication and Technology

Digital Games Teach People to Avoid Biases

People frequently make decisions based on irrelevant information due to unconscious cognitive biases.  How can people avoid relying on cognitive shortcuts that leave them vulnerable to making poor choices? New research suggests they might want to play a game coupled with an informative slideshow.

Read more
Posted: April 27, 2018

What the National School Walkout Says About Schools and Free Speech

When students walked out of school to protest what they see as lax gun laws, some risked punishment from their schools. But it may be worth it to send a First Amendment message.

Read more
Posted: March 29, 2018
Health and Science

Changing Attitudes of Physicians May Improve Participation in Cancer Clinical Trials

Attitudes of primary care physicians play a key role in a recently diagnosed cancer patient’s access to and beliefs about clinical trial treatments. Acting as opinion ambassadors, they have the power to influence their patients’ attitudes and behaviors.

Read more
Posted: March 28, 2018
Health and Science

Health Journalism Exhibits Both Improvement and Decline in Quality

Faced with dwindling resources, and a news cycle that never sleeps, today’s health journalists must meet a new challenge: provide complete, trustworthy content on health care issues with precision at the same breakneck speed with which the medical field innovates.

Read more
Posted: March 28, 2018
Strategic Communication

Does Your Company Have a Proactive Crisis Communications Plan?

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. How do they maintain their reputation and sense of alturisim in a crisis? Research suggests they should have a proactive strategy.

Read more
Posted: March 28, 2018
Strategic Communication

It’s About How Employees Feel

More and more companies today are striving to develop an emotional culture which emphasizes how employees feel. Does emotional culture truly matter for an organization’s success?

Read more
Posted: November 29, 2017