Research and Insights: Fairness in Information Access Through Culturally Competent AI Systems
April 3, 2021
Internet-based Tailored Virtual Human Health Intervention to Promote Colorectal Cancer Screening: Design Guidelines from Two User Studies
March 11, 2021
Voice-Assisted AI is Becoming Smarter, But Consumers Have Higher Expectations
When Huan Chen started researching how consumers think about and perceive artificial intelligence in marketing communications, she was surprised at a major finding: They understand marketing and think it’s unavoidable today.
New Research Will Explore How Marginalized Communities are Addressing AI
Jasmine McNealy is in the preliminary stages of a new research project to study how marginalized and vulnerable communities are being proactive and educating themselves about the opportunities and threats of AI.
Personalization vs. Personification in Corporate Communications
Tom Kelleher’s research on how people perceive artificial intelligence is leading him to pursue another angle: How that will help organizations determine how conversational their AI is.
Automated Journalism More Trusted When Paired With Human Touch
Frank Waddell has found that a story written by a journalist with assistance from artificial intelligence — the man/machine model – is perceived as the least biased and most credible news story.
How Trust and Privacy Affect Human/AI Applications and Interactions
Sylvia Chan-Olmsted is examining consumer intention to use AI-enhanced applications or devices and the interaction process through the lens of trust.
A Digital Intervention Promoting Colorectal Cancer Screening for Black Women
In the interest of increasing early detection of CRC for Black women, scholars studied participant responses to a virtual health assistant-delivered intervention promoting at-home CRC screening.