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Social Good from Social Media
Social media can serve as a powerful tool for people and movements to share their stories, reaching new audiences across the globe. Social media campaigns, however, need to have specific calls to action,
It’s About How Employees Feel
More and more companies today are striving to develop an emotional culture which emphasizes how employees feel. Does emotional culture truly matter for an organization’s success?
Why People Use Instagram and What Brands Can Learn
Instagram “should make consumers feel good about themselves,” says Huan Chen, assistant professor of Advertising, in a new study on how young consumers experience Instagram and their perceptions of marketing on the platform.
How to Counter Violence in Media
Seeing violence in media that sanitize, justify or trivialize violent acts may normalize it and make it more enjoyable. Frank Waddell, assistant professor of Journalism, worked with a team of researchers to examine techniques for reducing the effects of viewing violence in media.