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Researchers Engage Experts of Branded Content for Practice Insights
In today’s fragmented media marketplace, branded content becomes a good approach for companies to engage with their audiences. Yet there appears to be little consensus on the concepts behind branded content or the practice and process of branded content itself. A team of UFCJC researchers decided to see if they could find some common ground among world experts.
The Future of Public Relations
Seven senior public relations executives visited CJC during the 2017-18 school year. We asked them about industry trends and preparing for a public relations career. Here’s what they told Us.
Family Stories Shape Attitudes Toward Mental Illness
Family stories about mental illness shared from one generation to another can both reinforce stereotypes and yet still teach children important lessons and expectations about the management of such illnesses, according to a new pilot study.
Study Uncovers Motivations for Social Media Campaigns Participation
Social change communicators running social media campaigns should ensure people feel they are able to help resolve the issue and tout the benefits of participating in the campaign to increase engagement, a new study finds.