Brand Content Marketing Strategies on YouTube
YouTube has become a major platform for video content marketing. Researchers wanted to understand how some brands have used YouTube in their content marketing campaign, including engagement formats and content appeals.
Solving Gender Inequality? Leave That to the Kids, Ads Say
Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. But new research considers ways that these seemingly positive advertisements can be harmful to feminist agendas.
For Journalists Considering a Move to Teaching
A time comes for many journalists when they think about teaching. This article will cover salary, education requirements, and workload. At the end, you’ll find a list of common terms used in academic job ads and a few links to academic job listings in journalism and communication.
Trump Can’t Beat Facebook, Twitter and YouTube in Court – But the Fight Might be Worth More Than a Win
Donald Trump knows his First Amendment lawsuits against the social media companies can’t win in court. Here’s why – and why even his most ardent supporters don’t really want him to.