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Mass Media and Health: An Interview with Dr. Kim Walsh-Childers
We talk with Journalism Professor Kim Walsh-Childers about her new book Mass Media and Health: Examining Media Impact on Individuals and the Health Environment.
The Public Relations Strategies of Trump V. Clinton
As we look back at an historic election season, digging into the data to examine the public relations strategies of Donald Trump and Hillary Clinton leads to some surprising conclusions.
The Emotional Brain of Your Audience
Understanding how audiences react to emotional messaging is critical, as it is a better predictor for understanding how people will behave and is a key factor in marketing.
Metaphors Help Patients Understand Clinical Trials
Metaphors can help researchers communicate with patients about clinical trials. A patient’s ability to understand medical information, however, may influence which metaphor works best.