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CJC InsightsView All Insights
Why Do People Risk Their Lives — or the Lives of Others — for the Perfect Selfie?
According to the science of selfies, they seem to tap into some deep psychological desires.
The Audience You Need to Understand
A new segment of people engage with the world wide web differently than others. Interactive audiences not only engage more with websites, but they are also more likely to share what they’ve done online with their friends.
Preventing Drug Use Through Better Stories
When teachers in drug prevention programs tell better stories, students are more attentive to the lesson.
Who Engages with TV Shows on Social Media?
People engage with their favorite TV shows on social media if they feel a connection to the show and its characters and if they are technologically savvy.