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New study examines the modeling of civic engagement in the age of AI
September 18, 2026

Lissy Calienes presents at the 2026 PRAD Conference in San Juan on Next Gen Advertising
September 18, 2026

Herb Lowe: What I Saw, What I Wrote Down on 9/11
September 14, 2026

UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
September 9, 2026

New study suggests that perceptions of trust may be shaped by our news consumption habits
Today, more and more people believe important news will reach them online without their actively seeking it out. Instead, they believe “news finds me”, relying on algorithms and social networks for…

How do immersive technologies affect human collaboration and task engagement?
Collaboration is the basis of our success as a species, so ingrained in us that we engage in collaborative activities regularly and often without even noticing. Technology has always affected how we…

How does AI sycophancy affect user trust?
Most people expect artificial intelligence to be smart. Fewer expect it to flatter them. Yet increasingly, AI systems are designed to sound agreeable, supportive, and emotionally aligned with users.

Analyzing the portrayal of interracial relationships on social media
In a new study, Professor of Journalism Rachel Grants analyzes the Black Wife Effect trend and how those videos perpetuated negative stereotypes of Black women.