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Is Awareness Ever Enough?
The Frank Karel Endowed Chair in Public Interest Communications Ann Christiano, the Frank Karel Chair in Public Interest Communications sat down with Kristen Grimm, president of Spitfire Strategy, to discuss the role of raising awareness in driving long-lasting social change.
When Do Funny Health Campaign Videos Work?
Funny health campaign videos are only as effective as their social media platform and associated comments.
What Makes a Better Facebook Post
For health organizations seeking to reach audiences through Facebook, how posts are worded has an impact on who engages with them.
Balancing the Truth In Newsroom Policy
To protect the integrity of the news as a source of information for the public, editors should adopt a “balance of interest” policy.