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Audience Analytics 101
To be competitive in today’s information environment, companies must learn to not only trust audience data, but leverage it to better serve audiences and bottom lines.
Chasing Clicks: What Seinfeld Teaches Us
Audience analytics is about knowing how to interpret, and even ignore, the data at hand and instead understand how the audience and your goals can converge.
Harnessing Audience Curiosity to Power Student Newsrooms
In North Florida, few local media outlets ask their audience: What do you wonder? What should we investigate? We are. Our Innovation News Center is experimenting with audience-powered journalism.
Navigating the Fake News Landscape
To understand why fake news stories are successful, we must understand our human tendency to believe what we read, but that doesn’t mean our natural instincts can’t be reversed.