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Digital Media Key in Reaching Fantasy Sports Users
By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?
Building the World We Wish Existed Requires a Literature Review
Peer-reviewed academic research is the most effective tool organizations devoted to social change are not using. There are good reasons why literature reviews aren’t a component of their efforts.
Instagram Ads Disguised as Friends’ Post Still More Credible than Traditional Ads
Instagram users prefer sponsored ads that mimic posts from their friends over traditional advertising, although this type of advertising may seem sneaky or deceptive, new research shows.
Partnering with Mommy Bloggers to Disseminate Breast Cancer Risk Information
Breast cancer is the most common cancer affecting women and the second leading cause of cancer-related deaths for women. Understandably, women often look for ways to decrease their chances of having breast cancer, not only for themselves, but also for their daughters. Unfortunately, that isn’t always a simple task.