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Harnessing Social Media to Share Science on Breast Cancer and the Environment
In this podcast, you’ll hear how health communication researchers are improving information and messages about breast cancer online. Plus, you’ll learn how they are teaming with social media influencers to help people understand and reduce their risk.
Examining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages
Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. This study evaluated whether consumers recognize native ads on digital news website home pages at the same speed and as effectively as they do banner advertising.
How do CEOS Communicate on Twitter? A Comparative Study between Fortune 200 Companies and Top Startup Companies
Social media has become an increasingly relevant and cost-effective way for organizations to build their brand and their business. But Fortune 200 CEOs and startup CEOs are taking different approaches.
Reinforcing Spirals of Political Discussion and Affective Polarization
While media is often blamed for exacerbating the ideological and political gap between political parties, discussing politics among friends and family also has a significant impact on increasing polarization, particularly when individuals of opposing political affiliations are not participating in open dialogue.