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Smart Phones Have Significant Impact on Sports Fans’ Behavior
The study explores the influencers of sports consumption on smartphones from the perspectives of motivations, fandom, and media types.
Creating a Positive Emotional Culture: Why Does it Matter and What Can Communication Leaders Do?
The way employees feel in the organization affects their attitudes toward/relationship with the organization. Does emotional culture affect employee behaviors in the same manner? If so, what should communication leaders do?
Engagement and Visibility Key to Effective Product Placement in Virtual Reality Videos
The popularity and availability of VR videos is rapidly increasing, with more than one million subscribers to YouTube’s VR channels. While marketers have experimented with product placement in VR videos, little is known empirically if it is an effective strategy for brands.
Digital Media Key in Reaching Fantasy Sports Users
By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?