Responding to a Health Crisis on Facebook: The Effects of Response Timing and Message Appeal
When something bad happens, the public wants to know in a manner that is both timely and appropriate. A timely response during a crisis is critical because the speed of crisis response can influence the success rate of crisis management efforts, teams, and strategies.
Half of Unvaccinated Workers Say They’d Rather Quit Than Get a Shot – But Real-World Data Suggest Few Are Following Through
Are workplace vaccine mandates prompting some employees to quit rather than get a shot? Based on a sample of companies that already have vaccine mandates in place, the actual number who resign rather than get the vaccine is much smaller than some surveys suggest.
Exploring Negative Comments About Brands on Social Media and Its Impact on Organization-Public Relationships
Social media has become a lucrative business tool for companies to engage the public. But brands using social media aren’t always met with open arms. New research looks at the impact of negative peer communication on an organization’s relationship with its audience.