Strategic Communication  

WATCH: The Social CEO

Rita Men, assistant professor in the Department of Public Relations, shares her research on the benefits of CEOs using social media to connect with employees. She calls for public relations professionals to train CEOs in how to best use social media to engage with various stakeholders in their organizations. This study was conducted with Wan-Hsiu Sunny Tsai at the University of Miami, and published in the journal New Media and Society.

Posted: March 29, 2017
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