In addition to the formal, hands-on experiences working along side professionals, students also learn real-world skills in class and through student-run organizations. For a list of student organizations, visit: https://www.jou.ufl.edu/knight-division/student-organizations/.
For advertising students, the student-run Ad Society operates Elevate, a non-profit agency working on campaigns for two clients each year. The internal agency is run by an account director and creative director. In the classroom, students in the College’s campaigns courses work on strategy, research, media, and/or creative for clients such as Yamaha, Sallie Mae, Tervis and local pizza restaurant Piesanos. Classes include:
- ADV 4302 Great Ideas in Marketplace Communications: Focuses on two aspects of strategic communications. First: creating, developing and producing advertising and promotional content for real live case studies. Second: evaluating topical issues and industry innovation in media content innovation.
- ADV 4801 Creative Advertising Competitions: Create either a competitive creative campaign for a real-world client or participate in a creative advertising competition. Hone creative skills and learn to prepare professional pitches or presentations.
- ADV 4800 Advertising Campaigns: An advanced advertising course requiring the student to prepare and produce a complete general advertising campaign for a real-world client. Emphasis is placed on budgeting, media, creative, strategy, and research.
- ADV 4930 Branding and Social Media: This course helps you understand the basics of developing an IMC plan, the role of the social media marketing plan in IMC, developing a Social Media Marketing Plan with a focus on branding, and the impact of social media on a brand.
- ADV4940 Advertising Internship: Students complete an internship in the advertising field or related field.
- ADV4941 Advanced Advertising Internship: Students complete a structured internship program as an immersion experience in the field of advertising. Submission of e-portfolio required.
- ADV 4910: Undergraduate Research: Mentored but self-directed work in exploring a research topic of interest.
Public Relations students run Alpha PRoductions, Florida’s largest student-run public relations firm. Clients have included Levi’s, STEM Florida and Tioga Dental. The Bateman Case Study Team creates public relations campaigns as part of the Public Relations Student Society of America’s national Bateman Competition. CJC’s team has won first place honors nine times. Classes include:
- PUR4800 – Public Relations Campaigns: This capstone course introduces students to the process of campaign development, management, and evaluation for real-world clients.
- PUR4932 – Competitive Reports: In this elective students compete in the PR Week Outstanding PR Student Competition. This class was taught in 2018 and had a student in the top 5 and 2019 with one student in the top 5 and the grand prize winner!
- PUR4905 – Learning Immersion Classes: These classes are taught by PR professionals who provide hands-on experience with important topics. For example, the class Rapid Response Crisis was taught by Linda Rutherford, the CCO at Southwest Airlines. This class included an intensive crisis simulation on a Saturday.
ChomPics is our national award-winning production group. An offshoot of National Broadcasting Society, students in ChomPics have produced a variety of comedy, dramatic, and entertainment news programs.