Public Relations

The University of Florida College of Journalism and Communications today announced that Dr. Marcia DiStaso will be joining the College in July as the new chair of the Department of Public Relations. Dr. DiStaso is replacing Dr. Juan-Carlos Molleda who left the College last year to become dean of the…

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Posted: February 17, 2017

Dr. Linjuan “Rita” Men, assistant professor in the Department of Public Relations at the University of Florida College of Journalism and Communications co-authored a new book titled Excellence in Internal Communication Management, published by Business Expert Press. The book “integrates theories, research insights, practices, as well as current issues and cases into…

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Posted: January 26, 2017

University of Florida College of Journalism and Communications Advertising Department Chair and Professor Tom Kelleher is the author of Public Relations: Engagement, Conversation, Influence, Transparency, Trust, a new public relations textbook recently published by Oxford University Press. The book, which seamlessly integrates foundational public relations principles with “technical and cultural…

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Posted: January 25, 2017

Tom Kelleher, professor and chair of the Department of Advertising at the University of Florida College of Journalism and Communications, recently published a new textbook, named Public Relations. One reviewer said “Public Relations is the textbook you’ve always wanted. It covers all the important aspects of public relations thoroughly and in a style…

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Posted: January 25, 2017

University of Florida College of Journalism and Communications Public Relations Assistant Professor Rita Linjuan Men has authored a new book Excellence in Internal Communication Management. The book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders…

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Posted: January 3, 2017

As many reflect on a historic election season, scholars are already hard at work analyzing the public relations campaigns of Hillary Clinton and Donald Trump. Digging into the data to examine the public relations strategies of the two candidates leads to some surprising conclusions. Spiro Kiousis, executive associate dean of…

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Posted: December 20, 2016

By Linjuan Rita Men “There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things.” –Machiavelli An important prerequisite for modern organizations to grow and succeed in the dynamic and competitive global market is to scan…

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Posted: December 14, 2016

Juan-Carlos Molleda, former University of Florida College of Journalism and Communications Public Relations Department Chair, has been granted Emeritus status by UF Provost Joseph Glover. During his 16-year tenure, Molleda launched both an online undergraduate program and two online master’s programs in public relations and communication management (including UF’s first…

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Posted: December 5, 2016

Lainey Johnson Garcia considered herself an “impressionable” undergrad and one class with Dr. Mary Ann Ferguson left an impression that she would carry throughout her career. Dr. Ferguson encouraged her students to consider the role of business to be a force for good in the world and as communicators, to…

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Posted: September 7, 2016

The University of Florida Public Relations Department has received the Public Relations Society of America‘s Certification in Education for Public Relations (CERP). The department now has certification/accreditation from both PRSA and from ACEJMC. In the review, conducted by Douglas F. Cannon, professor of practice at Virginia Tech, and Joseph V. Trahan III, a…

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Posted: June 22, 2016

University of Florida College of Journalism and Communications faculty members recently presented research papers at Sungkyunkwan University in Korea.  The gathering, sponsored by the Korea Entertainment Association and Sungkyunkwan University Social Science Korea Research Group, included presentations by Public Relations Associate Professor Rita Men on “Building an Engaged Workforce: The…

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Posted: June 10, 2016

I had just transferred from that other state university in Tallahassee, looking for a better male/female ratio and a chance to experience the college party life I had heard so much about. While there I “majored” in psychology, sociology, English and even accounting (a five-hour “C” helped motivate me to…

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Posted: June 3, 2016