The Atlas Lab at the UF College of Journalism and Communications is a state-of-the-art facility for students, faculty and staff to develop an expertise in analyzing digital media dynamics, behavior and conversations.

Why Taylor Swift’s Breakup Feels Like our Breakup Too

April 17, 2023

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Study: How Young Consumers Respond to Advertising on Snapchat is Impacted by How They Perceive Promotion on the Platform

March 7, 2023

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Transparency of Beauty Influencers on YouTube

March 2, 2023

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Influencers As Endorsers and Followers as Consumers

February 14, 2023

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