The Atlas Lab at the UF College of Journalism and Communications is a state-of-the-art facility for students, faculty and staff to develop an expertise in analyzing digital media dynamics, behavior and conversations.

Tonight in the Atlas Lab – ‘Digging Deeper’ workshop presented by TEGNA

February 21, 2024

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Nathan Carpenter Co-Authors Textbook on Social Media Research Methods

November 8, 2023

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Why Taylor Swift’s Breakup Feels Like our Breakup Too

April 17, 2023

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Study: How Young Consumers Respond to Advertising on Snapchat is Impacted by How They Perceive Promotion on the Platform

March 7, 2023

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