strategic communication

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. These motives can range from the purely philanthropic to desiring a favorable image to increasing revenue. In a crisis situation, a campaign to communicate CSR needs to be especially sensitive to public…

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Posted: March 28, 2018

Research & Insights

It’s About How Employees Feel

By Rita Linjuan Men Offering employees the information they need and keeping them informed and updated is only one of the basic goals of internal communication. A more important purpose of internal communication is to establish employees’ deeper-level emotional connection with the organization. More and more companies today are striving…

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Posted: November 29, 2017

By Ann Christiano and Annie Neimand In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts that will result in lasting change. But starting this process presents some challenges. What’s the first step? And how can you help others…

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Posted: September 22, 2017

By Annie Neimand In what many are calling our “post-truth” world, emotions tend to trump facts in the public’s views on policy and politics. The way people think about issues from climate change to GMOs to the Black Lives Matter movement reflect their preexisting worldviews. As a result, people create…

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Posted: June 28, 2017

Research & Insights

Is Awareness Ever Enough?

In the latest edition of The Stanford Social Innovation Review, Ann Christiano, the Frank Karel Chair in Public Interest Communications, and Annie Neimand, communications manager for the College of Journalism and Communications and research director for frank, argue that changemakers must put an end to raising awareness. Instead, those seeking to move the…

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Posted: April 24, 2017

Humor is often incorporated into campaigns seeking to captivate an audience in a crowded news stream. From cancer prevention to water conservation, funny videos have the potential to change behavior for social good. What makes a funny campaign video effective? New research out of the University of Florida College of Journalism…

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Posted: April 21, 2017

Research & Insights

WATCH: The Social CEO

Rita Men, assistant professor in the Department of Public Relations, shares her research on the benefits of CEOs using social media to connect with employees. She calls for public relations professionals to train CEOs in how to best use social media to engage with various stakeholders in their organizations. This study was conducted…

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Posted: March 29, 2017