Harnessing Social Media to Share Science on Breast Cancer and the Environment
Through effective environmental health communication, people may become motivated to reduce, mitigate, or prevent environmental exposures that can lead to poor health. Accuracy in communication is critical to reducing uncertainty and increasing understanding about complex issues.
Breast cancer is the second most commonly diagnosed cancer in women. It has both genetic and environmental factors. Many women are concerned about what they can do to reduce their chance of developing breast cancer. But information online may vary in quality or accessibility.
In this podcast interview with Carla Fisher, University of Florida College of Journalism and Communications Advertising associate professor and full member of the UF Health Cancer Center, you’ll hear how health communication researchers are improving information and messages about breast cancer online. Plus, you’ll learn how they are teaming with social media influencers to help people understand and reduce their risk.
The podcast was produced by the NIH/National Institute of Environmental Health Services.