Graduate Student Directory

Yewande O. Addie

Ph.D. Student – Journalism

Bio

Yewande is a doctoral student at the University of Florida’s College of Journalism and Communication. She has interest in cultural communication, public health messaging in West Africa, and the representation of Africa and the black diaspora in global news and entertainment media. A native of Atlanta, she studied journalism at Florida A&M University, liberal studies history at Clayton State University, and public health at the University of Florida. Before embarking on her doctoral journey, Yewande worked in Washington, D.C. as an Obama Presidential Appointee within the USDA’s Office of Communication and as an associate in the D.C. Public Library’s Watergate Branch. With nearly 40 countries seen so far, she is an avid traveler that enjoys leisure language learning in her free time.

Education

MPH, University of Florida, Social Behavioral Sciences
M.A., Clayton State University, Liberal Studies History
B.S., Florida A&M University, School of Journalism & Graphic Communication

News

Publications

Addie, Y.O., Ball, B., Adams, K. (2019). For Us, By Them?: A Study on Black Consumer Identity Congruence & Brand Preference. Howard Journal of Communication. DOI:10.1080/10646175.2019.1697399

Research

  • Health Communication
  • Communication and Identity
  • Narrative Storytelling
  • Communication Health Interventions
  • Mediated global culture 

Courses