Yewande O. Addie

Blacks in the United States reportedly spend over $1.2 trillion annually with projected spending of nearly $2 trillion by 2021.  The U.S. Census Bureau estimates that the number of Blacks in the U.S. will reach 61.4 million by 2050, making this group an ideal target for researchers, marketers, advertisers and…

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Posted: December 27, 2019

University of Florida College of Journalism and Communications doctoral student Yewande O. Addie is the recipient of a grant from the J. William Fulbright Foreign Scholarship Board for research in Nigeria. Addie’s research specializes in West African public health messaging, cultural communication, health disparities, global media systems and the representation…

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Posted: April 2, 2019