Jieun Shin, Ph.D.

Associate Professor - Department of Media Production, Management, and Technology

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Jieun Shin is an Associate Professor in the Department of Media Production, Management, and Technology in the College of Journalism and Communications at the University of Florida. She teaches and researches social media dynamics with a focus on the spread of misinformation and fact-checking.

She has published in academic journals such as the Journal of Communication, Digital Journalism, New Media & Society, Mass Communication and Society, Social Media + Society, Computers and Human Behavior, and Journal of Health Communication. Jieun has co-authored two books examining how technology has transformed society. She received Emerging Scholar awards from AEJMC in 2022 and won the Nafziger-White-Walwen Dissertation Award in 2017. Prior to joining UF, Jieun was an NIH-funded postdoctoral research fellow at the Center for Applied Network Analysis in the Department of USC Preventive Medicine.

She received her Ph.D. from the Annenberg School for Communication & Journalism, University of Southern California. Previously, Jieun worked as a journalist for six years at the Chosun Daily, South Korea’s largest newspaper. Her work has won numerous prizes for journalistic excellence, including the “Citibank Journalism Award.” She was also named by Asia Society as one of 21 Young Leaders in 2012.

Areas of Expertise

Audience Analytics, Disinformation / Misinformation, International Journalism, Media Sociology, Social Media

Education

Ph.D., Annenberg School for Communications and Journalism, University of Southern California
M.A., Annenberg School for Communications and Journalism, University of Southern California
B.A., Korea University

News

• UFCJC faculty members receive 2026-2027 professional development leave and sabbaticals (May 6, 2026)
• UFCJC Atlas Lab to host Computational Social Science Summer institute in June 2026 (March 4, 2026)
• Nathan Carpenter and Jieun Shin partner to host virtual ICA Computation Methods Lab Showcase (January 23, 2026)
• Five UFCJC Faculty Receive Promotions (July 2, 2025)
• UF Researchers Awarded $918,000 Knight Foundation Grant to Study the Public’s Demand for Confirmatory versus Truth-Seeking Online Information (February 6, 2025)
• All News About Jieun Shin →

Publications

Refereed Journal Articles

DuBosar, E., & Shin, J. (2026). Threat Level Midnight: Examining the Relationship Between Threatening Language and Engagement with Non-Partisan, Partisan, and Hyper-partisan Media on Facebook. Mass Communication Society. DOI: 10.1080/15205436.2026.2637143

Nam, J., Park, N., Lee, H., Shin, J., Lee, D., & Shin, J. (2026). Monetary Value of Credibility Signals Exploring User Experience on Online News Platforms. Technology in Society. DOI: www.sciencedirect.com/science/article/abs/pii/S0160791X26000412

Sparks, J., Shin, J., Mitson, R., & Louis, J. (2025). Fake It ‘Til You Make It: Linking Behaviors of Untrustworthy News Websites. Telematics & Informatics.

Wang, R., Zhang, W., & Shin, J. (2025). Mapping the Evolving Networks of the #StopAsianHate Movement on Twitter: The Role of Serial Participants in Digital Activism. Information, Communication, & Society.

Shin, J., DeFelice, C., & Kim, S. (2025). Emotion Sells: Rage Bait vs. Information Bait in Clickbait News Headlines on Social Media. Digital Journalism.

Mirza, B., Fazzone, B., Rashid, A., Brinkley, L., Anderson, E., Scali, S., Berceli, S., Shin, J., & Robinson, S. (2025). Academic Productivity and Content From Social Media Influencers in Vascular Surgery Compared to Complementary Specialties. JVS-Vascular Insights.

Yang, A., Zhou, A., Shin, J., Huang-Isherwood, K., Liu, W., Dong, C., Lee, E., & Sun, J. (2024). Sharing is Caring? How Moral Foundation Frames Drive the Sharing of Corrective Messages and Misinformation about COVID-19 Vaccines. Journal of Computational Social Science.

Zhou, A., Liu, W., Kim, H. M., Lee, E., Shin, J., Zhang, Y., Huang-Isherwood, K. M., Dong, M., & Yang, A. (2024). Moral foundations, ideological divide, and public engagement with U.S. government agencies’ COVID-19 vaccine communication on social media. Mass Communication Society.

Sun, J., Shin, J., Li, Y., Qu, Y., Zhen, L., Kim, H., Yang, A., Liu, W., & Saffer, A. (2024). Communicating CSR Relationships in COVID-19: The evolution of cross-sector communication networks on social media. Business Ethics, the Environment & Responsibility.

Shin, J., Lewis, S., Kim, S., & Thorson , K. (2024). Does high-quality news attract engagement on social media? Mediatization, media logic, and the contrasting values that shape news sharing, liking, and commenting on Facebook. New Media & Society.

Yang, A., Shin, J., Kim, H., Zhou, A., Liu, W., Huang-Isherwood, K., Jang, E., & Sun, J. (2023). Who Says What in Which Networks: What influences Social Media Users’ Emotional Reactions to the COVID-19 Vaccine Infodemic?. Social Science Computer Review, 41(6), 1986-2009. DOI: 10.1177/08944393221128940

Wang, R., & Shin, J. (2023). Determinants of Alliance Formation and Dissolution Among International Health Organizations: The Influence of Homophily and Institutional Power in Affinity Communication Networks. Management Communication Quarterly.

Shin, J., & Chan-Olmsted, S. (2023). User perceptions and trust of explainable machine learning fake news detector. International Journal of Communication.

Lee, S., Shin, J., & Won, J. (2022). Transparency Management of Content Creators on Social Media: Motivation, Tenure, and Status. Journal of Media Business Studies.

Yang, A., Shin, J., Kim, H., Zhou, A., Liu, W., Huang-Isherwood, K., Jang, E., Sun, J., Lee, E., Zhang, Y., & Dong, C. (2022). Who Says What in Which Networks: What influence Social Media Users’ Emotional Reactions to the COVID-19 Vaccine Infodemic?. Social Science Computer Review.

Liu, W., Yang, A., Shin, J., Li, Y., Sun, J., Qu, Y., Zhen, L., Kim, H., & Dong, C. (2022). One Earth, One Humanity vs. the Virus: Global Cross- Sector COVID-19 CSR Communication Networks on Social Media. International Journal of Business Communication. DOI: 10.1177/23294884221114393

Shin, J., Yang, A., Liu, W., Kim, H. M., Zhou, A., & Sun, J. (2022). Mask-Wearing as a Partisan Issue: Social Identity and Communication of Party Norms on Social Media Among Political Elites. Social Media + Society.

Shin, J., & Ognyanova , K. (2022). Social media metrics in the digital marketplace of attention: Does journalistic capital matter for social media capital?. Digital Journalism.

Yang, A., Shin, J., Zhou, A., Ke, ., LEE, E., Chuqing, D., Kim, H., Zhang, Y., Sun, J., Li, Y., Nan, Y., & Liu, W. (2021). The battleground of COVID-19 vaccine misinformation on Facebook: Fact checkers vs. misinformation spreaders. Harvard Kennedy School Misinformation Review.

Li, Y., Shin, J., Lee, H., Sun, J., & Yang, A. (2021). Coming Together in Tough Times: The Co-evolution of NGOs’ COVID-19 Issue Discourse and Organizational Community Networks. Computers in Human Behavior.

Shin, J. (2020). How do partisans consume news on social media?: A comparison of self-reports with digital trace measures among Twitter users. Social Media + Society. DOI: 10.1177/2056305120981039

Shin, J., & Valente, T. (2020). Algorithms and health misinformation: A case study of vaccine books on Amazon. Journal of Health Communication.

Liu, W., & Shin, J. (2019). Convergence or divergence: Exploring different mechanisms driving children’s rights organizations’ offline versus online interorganizational alliance building. Telematics and Informatics, 42. DOI: 10.1016/j.tele.2019.101242

Shin, J., Jian, L., Driscoll, K., & Bar, F. (2018). The diffusion of misinformation on social media: Temporal pattern, message, and source. Computers in Human Behavior, 83, 278-287. DOI: 10.1016/j.chb.2018.02.008

Lee, C., Shin, J., & Lee, A. (2018). Direct and indirect effects of social media use on political news consumption: Does social media use really make people polarized?. Telemetics and Informatics, 35(1), 245-254. DOI: 10.1016/j.tele.2017.11.005

Shin, J., & Thorson , K. (2017). Partisan selective sharing: The biased diffusion of fact-checking messages on social media. Journal of Communication, 67(2), 232-255. DOI: 10.1111/jcom.12284

Shin, J., Jian, L., Driscoll, K., & Bar, F. (2016). Political rumoring on Twitter during the 2012 U.S. presidential election: rumor diffusion and correction. New Media & Society, 19(8), 1214-1235. DOI: 10.1177/1461444816634054

Shin, J., & Jian, L. (2014). Motivations behind readers' donation to crowd-funded journalism. Mass Communication and Society, 18(2), 165-185. DOI: 10.1080/15205436.2014.911328

Books

Shin, J. (2008). The change of the future. Seoul, Korea, United States: Ilsongbook.

Book Chapters

Shin, J. (2023). News Quality and Social Media Metrics. In News Quality in the Digital Age. London, UK: Routledge.

Presentations

Lee, S., Shin, J., Kim, E., & Jing , Y. (2026). Healthy Bodies, Visible Selves: Exploring Superfood Discourses in the Digital Age. Oral Presentation at Population Association of America, St. Louis, MI.

Shin, J. (2025). AI, Deepfake, and Misinformation. Lecture at Dorot.

Wang, R., Yan, W., & Shin, J. (2025). Activism Theory, Activist Practice: Bridging Boundaries Between Researching and Doing Activism. Oral Presentation at ICA, Denver, CO.

Nan, Y., & Shin, J. (2025). Information Credibility and Dissemination in an Anti-Vaccine Network: A Mixed-Methods Approach. Oral Presentation at ICA, Denver, CO.

Nam, J., & Shin, J. (2025). Beloved Icons or Deepfaked Deceased? News Media Coverage of Digital Resurrection. Oral Presentation at ICA, Denver, CO.

Lei, Y., Shin, J., & Ko, Y. (2025). Understanding the difference in consumer responses toward WNBA and NBA: A Computational Approach. Oral Presentation at North American Society for Sport Management (NASSM) , San Diego, CA.

Shin, J. (2025). Rage Bait and Information Bait. Oral Presentation at The Demand for Bullshit and How to Stop It, Gainesville, FL.

Shin, J. (2025). Factchecking in the AI era. Other at The AI and Disinformation Summit, Pittsburgh, PA.

Nam, J., Shin, J., Carpenter, N., & Chan-Olmsted, S. (2024). Social identity and community dynamics of superfood discourse: A social network analysis approach. Oral Presentation at National Communication Association, New Orleans, LA.

Yun, L., Kim, J., Ko, Y., & Shin, J. (2024). The Effect of Attribution of Athlete Migration on Fans’ Responses: The Cases of Lionel Messi and Cristiano Ronaldo. Oral Presentation at European Association for Sport Management, Paris, France.

Shin, J. (2024). Newsroom Economy. Other at AEJMC, Philadelphia, PA.

Shin, J., & Zhu, Z. (2024). Disaster through a partisan lens: Assessing the impact of media bias on death coverage and public response. Oral Presentation at AEJMC, Philadelphia, PA.

Shin, J. (2024). Using Technology to Increase Academic Productivity: Managing time, project, and collaboration. Other at AEJMC, philadelphia, PA.

Shin, J., Dagher, N., Sparks, J., Wu, X., & Lewis, S. (2024). Defining news quality through open-ended survey responses. Oral Presentation at ICA, Gold Coast, Australia.

Shin, J., DeFelice, C., & Kim, S. (2024). Distinction between information bait and rage bait. Oral Presentation at ICA, Gold Coast, Australia.

Kim, H., & Shin, J. (2023). Deepfake attitude, partisanship, and support for regulation: Understanding the mediating mechanisms of technology regulation. Oral Presentation at AEJMC, Washington, DC.

DuBosar, E., & Shin, J. (2023). Threat Level Midnight: Exploring the Relationship Between Threatening Language and Engagement with News on Social Media. Oral Presentation at AEJMC, Washington, DC.

Carr, C., Trochez, J., Scaglione, N., Varnes, J., Tomko, C., Stetten, N., Shin, J., & King, L. (2023). "What does a transformed world without violence against sex workers look like?" : A qualitative analysis of sex worker organizations' discussion of violence on Twitter. Paper/Poster at Annual Meeting of American Public Health Association (APHA), Atlanta, GA.

Shin, J. (2023). Teaching Computational Methods. Keynote/Plenary Address at AEJMC, washington dc, MD.

Shin, J. (2023). Hyperlink Analysis. Lecture at Inaugural Summer Institute in Computational Social Science – South Florida (SICSS-SF), Jupiter, FL.

Shin, J. (2023). News Quality and Social Media Logic. Keynote/Plenary Address at TSHD (Tilburg School of Humanities and Digital Sciences) Digital Humanities Symposium, Tilburg, Netherlands.

Fazzone, B., Anderson, E., Krebs, J., Filiberto, A., Berceli, S., Scali, S., Shin, J., & Robinson, S. (2023). Social Media Influence among Complemental Specialties and its Association with Academic Productivity. Paper/Poster at Society for Vascular Surgery (VAM), National Harbor, MD.

Sparks, J., Louis, J., Mitson, R., & Shin, J. (2023). Fake It ‘Til You Make It: Linking Behaviors of Untrustworthy News Websites. Oral Presentation at ICA, Toronto, Canada.

Shin, J., Lewis, S., Kim, S., & Thorson, K. (2023). Social-mediatization of news: normative logic and market logic. Oral Presentation at ICA, Toronto, Canada.

Yang, A., Shin, J., Zhou, A., Huang-Isherwood, K., Liu, W., Chuqin, D., Lee, E., & Sun, J. (2022). Sharing is Caring? How Moral Foundation Frames Drive the Sharing of Corrective Messages and Misinformation about COVID-19 Vaccines. Oral Presentation at National Communication Association (NCA), New Orleans, LA.

Kim, J., & Shin, J. (2022). Fighting Deepfakes through Partisan Intensity and Social Norms. Paper/Poster at AEJMC, Detroit, MI.

Yang, A., Kim, H., Zhou, A., Liu, W., Huang-Isherwood, K., Jang, E., Lee, E., Zhang, Y., Dong, C., & Shin, J. (2022). Are you anxious or enthusiastic about COVID-19 vaccines? Understanding publics’ emotional reactions to misinformation and corrective messages through machine learning. Oral Presentation at International Communication Association , Paris, France.

Zhou, A., Liu, W., Kim, H., Lee, E., Shin, J., Zhang, Y., Huang-Isherwood, K., Dong, C., & Yang, A. (2022). U.S. government agencies' COVID-19 vaccine communication on social media. Oral Presentation at International Communication Association , Paris.

Shin, J., Yang, A., Liu, W., Kim, H., Zhou, A., & Sun, J. (2022). Politicization of Masks: Communication of Party Norms Among Political Elites on Social Media. Oral Presentation at International Communication Association , PARIS, France.

Shin, J. (2022). Journalism in the era of digital transformation. Oral Presentation at Research Seminar , Seoul, South Korea.

Bernstein, A., Chen, H., LaPlaca, L., Sidney, L., Zhang, Z., & Shin, J. (2022). How common and effective is clickbait news?. Paper/Poster at DSI Spring Symposium , Gainesville, FL.

Wang, R., & Shin, J. (2021). Social Network Analysis of International Health Organizations' Partnerships. Oral Presentation at National Communication Association, Seattle, WA.

Liu, W., Shin, J., Li, Y., Qu, Y., Zhen, L., Kim, H., Dong, C., & Yang, A. (2021). One Earth, One Humanity vs. the Virus: National Business Systems and Global Cross-Sector COVID-19 Response Networks on Social Media. Oral Presentation at National Communication Association , Seattle, WA.

Shin, J. (2021). The role of news media in the marketplace of attention: A network-based approach. Oral Presentation at Networks 2021: A joint conference of International Network for Social Network Analysis (INSNA) and the Network Science Society (NSS) .

Li, Y., Shin, J., Yang, A., Sun, J., Kim, H., & Qu, Y. (2021). Coming Together in Tough Times : NGOs' Covid-19 issue discourse. Oral Presentation at International Communication Association , Denver, CO.

Sun, J., Shin, J., Li, Y., Qu, Y., Zhen, L., Kim, H., Yang, A., Liu, W., & Saffer, A. (2021). Communicating stakeholders' national crisis responses to the COVID-19. Oral Presentation at International Communication Association , Denver, CO.

Shin, J. (2020). News Quality in the Platform Era. Oral Presentation at News Quality in the Platform Era, Brooklyn, NY.

Shin, J., & , . (2020). Partisan Selective Exposure on Social Media: Individual Preference and Community Structure. Oral Presentation at Association for Education in Journalism and Mass Communication, San Francisco, CA.

Wang , R., & Shin, J. (2019). Twitter Adoption and Interorganizational Alliances Among International Health Organizations. Oral Presentation at XXXIX Sunbelt Social Networks Conference of the International Network for Social Network Analysis (INSNA), Montreal, Canada.

Shin, J., Valente , T., & , . (2019). The role of recommendation algorithm in curating vaccine information: A case study of books on Amazon. Oral Presentation at International Communication Association , Washington , DC.

Shin, J., Jian, L., Driscoll, K., Bar , F., & , . (2017). The Diffusion of Misinformation on Social Media: Temporal Pattern, Message, and Source. Oral Presentation at National Communication Association, Chicago, IL.

Shin, J., Jian, L., Driscoll, K., & Bar , F. (2017). Lifecycle analysis of rumors: Insights from the meme concept. Oral Presentation at International Communication Association, San Diego, CA.

Liu, W., Shin, J., & Fulk, J. (2016). Convergence or Divergence: Exploring different mechanisms driving NGOs’ cross platform inter-organizational networks. Oral Presentation at International Communication Association Conference, Fukuoka, Japan.

Shin, J., Mina, P., & Liu, W. (2016). Diffusion of Social Media Among International Nonprofit Organizations. Oral Presentation at the XXXVI Sunbelt Social Networks Conference, Newport Beach.

Shin, J., Jian, L., Driscoll, K., & Bar, F. (2015). Diffusion and correction of misinformation. Oral Presentation at Association of Internet Researchers , Phoenix, AZ.

Shin, J., Lian, J., Driscoll, K., & , . (2015). Network structure of rumor-tellers and debunkers: Exploring diffusion of political rumors during the 2012 US presidential election. Oral Presentation at the XXXV Sunbelt Social Networks Conference, Brighton, United Kingdom.

Shin, J. (2014). Diffusion of misinformation in social networking sites: using big data approaches. Oral Presentation at International Symposia of Green, Smart, Development and Vision, Seoul, South Korea.

Shin, J. (2014). The role of online-devices in non-verbal politeness. Oral Presentation at International Communication Association Conference, Seattle, WA.

Shin, J. (2014). Information diffusion and the two-step flow theory. Oral Presentation at XXXIV Sunbelt Social Networks Conference, St. Petersburg, FL.

Shin, J., & Lian, J. (2012). Driving force behind readers’ donation to crowd-funded journalism. Oral Presentation at International Communication Association Conference, Phoenix, AZ.

Shin, J. (2011). Emoticons as Politeness Functions: The impacts of non-verbal cues on perceived politeness in computer-mediated communication. Oral Presentation at National Communication Association, New Orleans, LA.

Research

Specialization

Social media, (mis)Information diffusion, Social Influence, Digital Trace Data, Computational Methods

Courses

• MMC 3420 - Consumer and Audience Analytics - section 14444 - Fall 2025 (PDF)
• MMC 6936 - Computational Methods for Media Research - Spring 2025 (PDF)