Jieun Shin

The term “fake news” and its connotations took hold of the country during Donald Trump’s presidency. Still, the proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news?…

Influencers play a sizeable role on social media, connecting consumers with brands. In 2022, the influencer market was estimated at $16.5 billion. With this much power comes great responsibility, and content creators are under growing pressure to disclose partnerships with brands to build trust with consumers. Whether influencers engage in…

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is the author of “Social Media Metrics and News Quality,” a chapter in the book News Quality in the Digital Age to be published on March 8. The book features a diverse, international…

A new study has found that trust is a focal element in determining users’ behavioral intentions.  The findings by Jieun Shin, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor, and Sylvia Chan-Olmsted, UFCJC Media Production, Management, and Technology professor and Media Consumer…

Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency.   Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management,…

In response to the extensive impact of the COVID-19 pandemic, collaborative efforts from multi-sector organizations emerged to help communities cope during these challenging times. These social partnerships attempted to provide relief efforts through combining government or corporate resources and non-government organization’s issue expertise. For example, a corporation working with a…

Political systems can shape social media-based social partnership communication networks according to a new study by Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, and a team of researchers. Their results were featured in “One Earth, One Humanity Versus the Virus:…

Social media capital – the resources that content producers and organizations build based on their social media efforts — often translates to increased credibility and more economic value. Advertisers choose to buy advertising space based on the ability of content providers to reach potential customers. And the more followers that…

Mask-wearing has remained controversial throughout the COVID-19 pandemic, even though health authorities in April 2020 recommended that everyone should wear masks to prevent the spread of the virus. As members of the United States Congress have increasingly used social media to publicize their policy positions, share reactions to topics, and…

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is the co-author of “Mask-Wearing as a Partisan Issue: Social Identity and Communication of Party Norms on Social Media Among Political Elites” published in Social Media + Society on March 25. Shin, Aimei…

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is the co-author of “Social Media Metrics in the Digital Marketplace of Attention: Does Journalistic Capital Matter for Social Media Capital?” published in Digital Journalism on March 2. Shin and Katherine Ognyanova investigated…

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is the recipient of one of two 2022 Association for Education in Journalism and Mass Communication (AEJMC) Emerging Scholar Grants. Shin’s project, “Evaluating the Quality of News and User Engagement on Social Media,”…