Benjamin Johnson, Ph.D.
Director - STEM Translational Communication Center
Associate Professor - Department of Advertising
Office: 3210 Weimer
Phone: 352-273-2183
Email: benjaminkjohnson@ufl.edu
Benjamin Johnson, Ph.D.
Director - STEM Translational Communication Center
Associate Professor - Department of Advertising
Benjamin Johnson (PhD, The Ohio State University) is an associate professor of advertising at the University of Florida. His research is focused on why and how people select and share persuasive messages in new media settings, especially as it relates to psychological processes such as impression management, social comparison, and self-regulation. Dr. Johnson is an editor of Media Psychology and is an author of over 45 peer-reviewed publications in high-profile communication journals.
Areas of Expertise
Consumer Psychology, Data, Numeracy and Coding, Media Psychology and Media Effects, Pop Culture, Social Media
Education
Ph.D., Ohio State University, 2014
M.A., Michigan State University, 2007
B.S., University of Indianapolis, 2005
News
- UFCJC Advertising Visiting Fulbright Scholar to present her research on the effects of digitally altered imagery on March 11 (February 25, 2026)
- Benjamin Johnson Comments on the ‘Brain Rot’ Phenomenon (June 12, 2025)
- UFCJC Alumni, Faculty, Staff and Students Honored at 2025 College Awards Banquet (April 4, 2025)
- Benjamin Johnson Served as a Panelist and Guest Speaker at UMaine Events (March 28, 2025)
- Tell Me About It: Benjamin Johnson talks about “Doomscrolling” (February 3, 2025)
- All News About Benjamin Johnson →
Publications
Refereed Journal Articles
Ahn, S., Johnson, B. K., Krcmar, M., & Reinecke, L. (2024). Growth and gratitude: A note from our outgoing editors. Media Psychology, 27(6), 785-787. DOI: 10.1080/15213269.2024.2409492
Vermeulen, I. E., Masur, P. K., Beukeboom, C. J., & Johnson, B. K. (2024). Direct replication in experimental communication science: A conceptual and practical exploration. Media and Communication, 12, article 7971. DOI: 10.17645/mac.i429
Grant, R., & Johnson, B. K. (2024). It all begins with a name: Examining news during the Ketanji Brown Jackson judicial nomination. Journalism Practice. DOI: 10.1080/17512786.2024.2340513
Johnson, B. K., & Rosenbaum, J. E. (2023). Sharing brands on social media: The roles of behavioural commitment and modality in identity shift. International Journal of Consumer Studies, 47(3), 995-1010. DOI: 10.1111/ijcs.12880
Mueller, S., Morton, C. R., Johnson, B. K., Sharma, B., & Morris, J. D. (2023). Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements. International Journal of Advertising. DOI: 10.1080/02650487.2022.2091377
