College Directory

Benjamin Johnson, Ph.D.

Assistant Professor - Department of Advertising

Office: 2066B Weimer Phone: 352-273-2183 Email:


Benjamin Johnson (PhD, The Ohio State University) is an assistant professor of advertising at the University of Florida. His research is focused on why and how people select and share persuasive messages in new media settings, especially as it relates to psychological processes such as impression management, social comparison, and self-regulation. Dr. Johnson is an editor of Media Psychology and is an author of over three dozen peer-reviewed publications in high-profile communication journals.


Ph.D., Ohio State University, 2014
M.A., Michigan State University, 2007
B.S., University of Indianapolis, 2005


Fall 2021 Office Hours

Mondays: 11:30 a.m. – 1:30 p.m.


Refereed Journal Articles

Lee, S. S., Vollmer, B. K., Yue, C., & Johnson, B. K. (2021). Impartial endorsements: Influencer and celebrity declarations of honesty and non-sponsorship. Computers in Human Behavior, 122. DOI: 10.1016/j.chb.2021.106858

Ahn, S., Johnson, B. K., Krcmar, M., & Reinecke, L. (2021). Overcoming obstacles and leveraging opportunities. Media Psychology, 24(1), 1-5. DOI: 10.1080/15213269.2021.1875846

Johnson, B. K., Bradshaw, A. S., Davis, J., Diegue, V., Frost, L., Hinds, J., Lin, T., Mizell, C., Quintana, D., & Wang, R. (2021). Credible influencers: Sponsored YouTube personalities and the effects of warranting cues. Journal of Media Psychology. DOI: 10.1027/1864-1105/a000310

Petropoulos Petalas, D., Konijn, E. A., Johnson, B. K., Veldhuis, J., Bij de Vaate, N. A., Burgers, C., Droog, E., Międzobrodzka, E., Balint, ., & Van de Schoot, R. (2021). Plurality in the measurement of social media use and mental health: An exploratory study among adolescents and young adults. Social Media + Society, 7(3), article 12. DOI: 10.1177/20563051211035353

Johnson, B. K., Eden, A., Reinecke, L., & Hartmann, T. (2021). Self-control and need satisfaction in primetime: Television, social media, and friends can enhance regulatory resources via perceived autonomy and competence. Psychology of Popular Media. DOI: 10.1037/ppm0000286

Johnson, B. K. (2021). Look up, look down: Articulating inputs and outputs of social media social comparison. Journal of Communication Technology, 4(1), 28-53. DOI: 10.51548/joctec-2021-003

Dienlin, T., Johannes, N., Bowman, N. D., Masur, P. K., Engesser, S., Kümpel, A. S., Lukito, J., Bier, L. M., Zhang, R., Johnson, B. K., & , . (2021). An agenda for open science in communication. Journal of Communication, 7(1), 1-26. DOI: 10.1093/joc/jqz052

Eden, A. L., Johnson, B. K., Reinecke, L., & Grady, S. M. (2020). Media for coping during COVID-19 social distancing: Stress, anxiety, and psychological well-being. Frontiers in Psychology, 11, article 577639. DOI: 10.3389/fpsyg.2020.577639

Neo, R. L., & Johnson, B. K. (2020). Online products and consumers: Partisan ratings and mechanisms for affective polarization. Telematics and Informatics, 54, article 101467. DOI: 10.1016/j.tele.2020.101467

Johnson, B. K., Neo, R. L., Heijnen, M. E., Smits, L., & Van Veen, C. (2020). Issues, involvement, and influence: Effects of selective exposure and sharing on polarization and participation. Computers in Human Behavior, 104, article 106155. DOI: 10.1016/j.chb.2019.09.031

Johnson, B. K., Udvardi, A., Eden, A., & Rosenbaum, J. E. (2020). Spoilers go bump in the night: Impacts of minor and major reveals on horror film enjoyment. Journal of Media Psychology. DOI: 10.1027/1864-1105/a000252

Knobloch-Westerwick, S., Ling, L., Hino, A., Westerwick, A., & Johnson, B. K. (2019). Context impacts on the confirmation bias: Evidence from the 2017 Japanese snap election compared with American and German findings. Human Communication Research, 45(4), 427-449. DOI: 10.1093/hcr/hqz005

Johnson, B. K., Potocki, B., & Veldhuis, J. (2019). Is that my friend or an advert? The effectiveness of Instagram native advertisements posing as social posts. Journal of Computer-Mediated Communication, 24(3), 108-125. DOI: 10.1093/jcmc/zmz003

Johnson, B. K., & Rosenbaum, J. E. (2018). (Don’t) tell me how it ends: Spoilers, enjoyment, and involvement in television and film. Media Psychology, 21(4), 582-612. DOI: 10.1080/15213269.2017.1338964

Eden, A., Johnson, B. K., & Hartmann, T. (2018). Entertainment as a creature comfort: Self-control and selection of challenging media. Media Psychology, 21(3), 352-376. DOI: 10.1080/15213269.2017.1345640

Rosenbaum, J. E., Johnson, B. K., & Deane, A. E. (2018). Health literacy and digital media use: Assessing the Health Literacy Skills Instrument--Short Form and its correlates among African American college students. Digital Health, 4, article 14. DOI: 10.1177/2055207618770765

Johnson, B. K., & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148-158. DOI: 10.1016/j.chb.2018.01.008

Book Chapters

Slater, M. D., Johnson, B. K., Silver, N. A., & Ewoldsen, D. R. (2021). Stories enlarge the experience of self: Evidence for the temporarily expanded boundaries of the self (TEBOTS) model. In The Oxford handbook of entertainment theory (pp. 251-265). . DOI: 10.1093/oxfordhb/9780190072216.013.14

Johnson, B. K. (2020). Selective exposure. In International encyclopedia of media psychology. . DOI: 10.1002/9781119011071.iemp0262

Johnson, B. K. (2020). Need for affect. In International encyclopedia of media psychology. . DOI: 10.1002/9781119011071.iemp0250

Johnson, B. K. (2020). Self-control: Self-regulation and impulse control. In International encyclopedia of media psychology. . DOI: 10.1002/9781119011071.iemp0252

Woods, K., Slater, M. D., Cohen, J., Johnson, B. K., & Ewoldsen, D. R. (2018). The experience of narrative in the permanently online, permanently connected environment: Multitasking, self-expansion, and entertainment effects. In Permanently online, permanently connected: Living and communicating in a POPC world (pp. 116-128). Routledge.

Johnson, B. K. (2017). Seeking and avoiding of media: Intergroup approaches. Oxford Univ. Press. DOI: 10.1093/acrefore/9780190228613.013.452

Knobloch-Westerwick, S., Westerwick, A., & Johnson, B. K. (2015). Selective exposure in the communication technology context. (pp. 407-424). John Wiley & Sons.

Rosenbaum, J. E., Johnson, B. K., Stepman, P. A., & Nuitjen, K. C. (2013). “Looking the part” and “staying true”: Balancing impression management on Facebook. In Social networking and impression management: Self-presentation in the digital age (pp. 35-59). Rowman & Littlefield.


Syllabi from the current and three previous semesters: