Bio

Benjamin Johnson is an assistant professor of advertising at the University of Florida. His research is focused on why and how people select and share persuasive messages in new media settings, especially as it relates to psychological processes such as impression management, social comparison, and self-regulation. He earned his PhD from The Ohio State University and was most recently at Vrije Universiteit Amsterdam. Dr. Johnson is an author of over two dozen peer-reviewed publications in high-profile communication journals.

Education

Ph.D., Ohio State University, 2014
M.A., Michigan State University, 2007
B.S., University of Indianapolis, 2005

News

• Benjamin Johnson Comments on the Popularity of Spoilers (December 22, 2020)
• Media for Coping During COVID-19 Social Distancing: Stress, Anxiety, and Psychological Well-Being (December 22, 2020)
• Benjamin Johnson Co-Authors Article on College Student Media Use While Coping with COVID-19 (November 10, 2020)
• Online Products and Consumers: Partisan Ratings and Mechanisms for Affective Polarization (October 14, 2020)
• Benjamin Johnson Co-Authors Article on How Partisan Book Ratings Impact Consumer Decisions (August 11, 2020)
• All News About Benjamin Johnson

Fall 2019 Office Hours

Tuesdays: 10:00 a.m. – 12:00 p.m.

Publications

Johnson, B. K., Udvardi, A., Eden, A., & Rosenbaum, J. E. (in press). Spoilers go bump in the night: Impacts of minor and major reveals on horror film enjoyment. Journal of Media Psychology.

Knobloch-Westerwick, S., Ling, L., Hino, A., Westerwick, A., & Johnson, B. K. (in press). Context impacts on confirmation bias: Evidence from the 2017 Japanese snap election compared with American and German findings. Human Communication Research.

Johnson, B. K., Potocki, B., & Veldhuis, J. (2019). Is that my friend or an advert? The effectiveness of Instagram native advertisements posing as social posts. Journal of Computer-Mediated Communication, 24(3), 108-125.

Eden, A., Johnson, B. K., & Hartmann, T. (2018). Entertainment as a creature comfort: Self-control and the selection of challenging media. Media Psychology, 21(3), 352-376.

Johnson, B. K., & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148-158.

Courses

Syllabi from the current and three previous semesters:

• ADV  4910 - Advertising Undergraduate Research - section 0310 - Spring 2021 (PDF)
• ADV  3500 - Advertising Research - section 0311 - Fall 2020 (PDF)
• ADV  3500 - Advertising Research - section 292E - Fall 2020 (PDF)
• ADV  4910 - Advertising Undergraduate Research - section 04FE - Fall 2020 (PDF)
• ADV  3500 - Digital Insights - section 0012 - Summer 2020 (PDF)
• ADV  3500 - Advertising Research - section 140D - Spring 2020 (PDF)
• MMC  6421 - Research Methods in Mass Communication - section 13HD - Spring 2020 (PDF)
• ADV  3500 - Digital Insights - section 0311 - Fall 2019 (PDF)
• ADV  3500 - Digital Insights - section 11E5 - Fall 2019 (PDF)