Benjamin Johnson, Ph.D.
Assistant Professor - Department of Advertising
Benjamin Johnson is an assistant professor of advertising at the University of Florida. His research is focused on why and how people select and share persuasive messages in new media settings, especially as it relates to psychological processes such as impression management, social comparison, and self-regulation. He earned his PhD from The Ohio State University and was most recently at Vrije Universiteit Amsterdam. Dr. Johnson is an author of over two dozen peer-reviewed publications in high-profile communication journals.
Ph.D., Ohio State University, 2014
M.A., Michigan State University, 2007
B.S., University of Indianapolis, 2005
- Benjamin Johnson Comments on His Research on Movie and Television Spoilers (November 13, 2019)
- Benjamin Johnson Comments on Movie Spoiler Effects (November 7, 2019)
- Benjamin Johnson Co-Authors Article on Selection and Sharing of Political Issues on Social Media (October 8, 2019)
- Benjamin Johnson Comments on Entertainment Spoilers and Confirmation Bias (June 10, 2019)
- Instagram Ads Disguised as Friends’ Posts Still More Credible than Traditional Ads (May 6, 2019)
- All News About Benjamin Johnson
Fall 2019 Office Hours
Tuesdays: 10:00 a.m. – 12:00 p.m.
Johnson, B. K., Udvardi, A., Eden, A., & Rosenbaum, J. E. (in press). Spoilers go bump in the night: Impacts of minor and major reveals on horror film enjoyment. Journal of Media Psychology.
Knobloch-Westerwick, S., Ling, L., Hino, A., Westerwick, A., & Johnson, B. K. (in press). Context impacts on confirmation bias: Evidence from the 2017 Japanese snap election compared with American and German findings. Human Communication Research.
Johnson, B. K., Potocki, B., & Veldhuis, J. (2019). Is that my friend or an advert? The effectiveness of Instagram native advertisements posing as social posts. Journal of Computer-Mediated Communication, 24(3), 108-125.
Eden, A., Johnson, B. K., & Hartmann, T. (2018). Entertainment as a creature comfort: Self-control and the selection of challenging media. Media Psychology, 21(3), 352-376.
Johnson, B. K., & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148-158.
Syllabi from the current and three previous semesters:
- ADV 3500 - Advertising Research - section 140D - Spring 2020 (PDF)
- MMC 6421 - Research Methods in Mass Communication - section 13HD - Spring 2020 (PDF)
- ADV 3500 - Digital Insights - section 0311 - Fall 2019 (PDF)
- ADV 3500 - Digital Insights - section 11E5 - Fall 2019 (PDF)
- ADV 3500 - Digital Insights - section 1B74 - Spring 2019 (PDF)
- MMC 6421 - Research Methods in Mass Communication - section 13HD - Spring 2019 (PDF)