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University of Florida

Benjamin Johnson

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UFCJC Alumni, Faculty, Staff and Students Honored at 2025 College Awards Banquet

Friday April 4, 2025

The University of Florida College of Journalism and Communications (UFCJC) annual Awards Banquet on April 2, 2025, celebrated the achievements of students, faculty and staff and honored four new …
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Benjamin Johnson Served as a Panelist and Guest Speaker at UMaine Events

Friday March 28, 2025

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and director of the STEM Translational Communication Center, participated in a …
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Tell Me About It: Benjamin Johnson talks about “Doomscrolling”

Monday February 3, 2025

Dr. Benjamin Johnson, director of the STEM Translational Communications Center, is the guest on WUFT-FM’s Tell Me About It and shares research about doomscrolling, or the act of spending too …
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CommuniGator Podcast: Spoiler Research with Benjamin Johnson

Monday January 13, 2025

Chat with Benjamin Johnson, Director of the CJC’s STEM Translational Communication Center and Associate Professor in the Department of …
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UFCJC Researchers Win U.S. State Department Grant to Better Climate Reporting in Chile

Wednesday October 2, 2024

Faculty and staff from the University of Florida College of Journalism and Communications (UFCJC) received funding from the U.S. Embassy in Santiago, Chile, to develop and deliver training workshops …
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Benjamin Johnson and UFCJC Alumna Author Advertising Research Book Chapter on Consumer Hypocrisy

Tuesday August 6, 2024

University of Miami Assistant Professor Sophia Mueller, Ph.D. 2023, Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and …
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Race, Gender and Politics: Media Coverage of the Ketanji Brown Jackson Supreme Court Nomination

Thursday July 18, 2024

The nomination of Ketanji Brown Jackson to the U.S. Supreme Court was a case study of how the U.S. news media cover stories involving race, gender and politics. This research shed light on how prevailing media narratives remain entrenched within a framework dominated by white, patriarchal viewpoints.

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Benjamin Johnson Visits University of Dubrovnik for Faculty Exchange Program

Monday May 13, 2024

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and interim director of the STEM Translational Communication Center, visited …
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Study: News Media Coverage Can Affect Attitudes Toward Black Women With Political Appointments

Wednesday April 24, 2024

A new study has found that intersectional media narratives can humanize Black women and dismantle media stereotypes by breaking down monolithic identities. The findings by Rachel Grant, University of …
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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual …
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Benjamin Johnson to Discuss Publishing and Present Research at Pontificia Universidad Católica de Chile

Friday January 5, 2024

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and interim director of the STEM Translational Communication Center, will join …
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UFCJC Alumna’s Research on Air Taxis in Florida Published in UF Journal of Undergraduate Research

Thursday October 19, 2023

Thais De Moraes Campello, B.S. Advertising 2023, is the author of “A Grounded Theory Exploration of Air Taxis in Florida” published in the University of Florida Journal of Undergraduate Research …
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Benjamin Johnson to Present and Conduct a Workshop at Babeș-Bolyai University in Romania

Friday September 29, 2023

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and interim director of the STEM Translational Communication Center, will give …
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AI- or Human-Written Scripts? It May Not Make a Difference to Viewers

Monday August 28, 2023

As screenwriters strike to ensure job security in the face of generative AI, researchers set out to gauge audience reactions to works of short fiction written by ChatGPT and a version of the ChatGPT story edited by the researchers themselves.

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Scholars Explore Audience Perception of Machine Script Writers, and Streaming Media Psychology

Wednesday July 5, 2023

A new study has found that audiences perceive human writers to be more authentic than machine authors. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral …
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Benjamin Johnson Comments on Social Media and Mental Health

Thursday May 18, 2023

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor and interim director of the STEM Translational Communication Center, was quoted in the …
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Just Think About It: Identity Shift and Online Brand Engagement

Wednesday May 10, 2023

Brands increasingly use social media platforms to engage with their consumers, promote their products, and improve brand attitudes. This research is intended to fill in the gaps about the impact social media posts like these have on brand attitudes and consumer behaviors.

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Benjamin Johnson Named UFCJC STEM Translational Communication Center Interim Director

Monday April 17, 2023

The University of Florida College of Journalism and Communications (UFCJC) today announced that Advertising Associate Professor Benjamin Johnson has been named the interim director of the College’s …
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Two UFCJC Students Present at Spring 2023 UF Undergraduate Research Symposium

Friday April 7, 2023

Two University of Florida College of Journalism and Communications (UFCJC) students presented at the Spring 2023 Undergraduate Research Symposium on April 4 at UF’s Stephen C. O’Connell Center. …
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UFCJC Doctoral Student, Faculty Member and Alumna are Authors of Technology, Mind & Behavior Journal’s “Most Read Article of 2022”

Thursday February 23, 2023

An article by University of Florida College of Journalism and Communications (UFCJC) doctoral student Bhakti Sharma, Advertising Associate Professor Benjamin Johnson,  and alumna Susanna Lee, Ph.D. …
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Social Comparison and Envy on Social Media: A Critical Review

Wednesday December 7, 2022

Social media users envying others on the platform is mostly associated with causing negative self-images. But more recent research shows that, in some instances, comparing oneself to others on social media can positively influence their well-being.

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Study: Liking on Twitter or Sharing on Facebook Can Produce More Positive Brand Attitudes

Tuesday October 18, 2022

A new study has revealed that those who had less experience with sharing on social media were more likely to show positive shifts after social media engagement with a brand. The findings by Benjamin …
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Benjamin Johnson Speaks About the Possible Future of Social Media Platforms in an Episode of Tech Tmrw Podcast

Monday September 19, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, was interviewed in “Making Fake Friends with Dr. Benjamin Johnson,” an …
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Study: Movie Spoilers Can Help Improve Ability to Understand “Challenging” Films

Monday August 15, 2022

A new study by Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor, and colleagues has revealed that movie spoilers may provide contextual …