Benjamin Johnson

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, and Benjamin Johnson, Advertising assistant professor, have been named to the Journal of Advertising Editorial Review Board. Chen and Johnson will serve on the board with CJC Advertising faculty members Michael Weigold and Kasey Windels. Advertising Professor…

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Posted: May 6, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is quoted in “A Guide to Surviving the Online Apocalypse” posted on Mashable.com on March 23. The story features commentary from experts offering tips to help people cope with the doom they might encounter while scrolling the…

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Posted: March 24, 2022

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. Advertisements directed toward dads now portray fathers as actively involved in parenting.  This form of advertising is commonly referred to as “dadvertising.”…

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Posted: March 13, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Social Comparison and Envy on Social Media: A Critical Review” published in Current Opinion in Psychology, Volume 45, June 2022. Johnson and Adrian Meier reviewed evidence on public and scholarly concern that passive…

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Posted: February 21, 2022

This article, written by Cynthia Roldán Hernández, originally appeared in UF News on Jan. 10, 2022. A new University of Florida  study has found that “doomscrolling” — a term used to describe the concept of binging on negative news — is a new and unique behavior, and not just another trendy,…

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Posted: February 4, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of two articles published in “Technology in a Time of Social Distancing, a special collection in Technology, Mind and Behavior, Volume 3, Issue 1, Spring 2022. The first article, “Media Use and Avoidance Experiences…

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Posted: January 13, 2022

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, influencers offer a range of message reliability when it comes to their carefully crafted lifestyles, personalities, and interests. As the use and importance of social…

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Posted: January 11, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, and doctoral candidate Susanna Lee, are the co-authors of “Are They Being Authentic? The Effects of Self-Disclosure and Message Sidedness on Sponsored Post Effectiveness” published in the International Journal of Advertising on Oct. 11. Lee, the lead…

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Posted: October 12, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is quoted in “How Trying to Avoid Spoilers in 2021 Became Futile” published on IGN.com on June 25. The article focuses on “spoilers” that reveal the endings of popular programs and movies and how they have become more difficult to…

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Posted: June 29, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

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Posted: June 2, 2021

Does social media use lead to greater life satisfaction or self-esteem? Does it lead to better moods? When does social media use lead to positive or negative emotional responses? It is a well-known perspective that social media is bad for one’s self-esteem and overall mental well-being. But existing evidence for…

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Posted: May 13, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, CJC doctoral students Susanna Lee and Ben Vollmer and Cen April Yue, Ph.D. 2020, are the authors of “Impartial Endorsements: Influencer and Celebrity Declarations of Non-Sponsorship and Honesty” published in Computers in Human Behavior on May 6. The authors studied…

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Posted: May 12, 2021