Benjamin Johnson

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the quoted in “Spoilers Have Little Effect on Our Enjoyment, Research Shows. Is Our Anxiety Misguided?” posted on the Australian Broadcast Corporation website on June 5. The story focuses on the impact of accidentally finding out…

Read more
Posted: June 10, 2019

By April Frawley Lacey Instagram users prefer sponsored ads that mimic posts from their friends over traditional advertising, although this type of advertising may seem sneaky or deceptive, new research shows. Scrolling through posts on the social media platform Instagram, a typical user probably sees a cat or two, selfies…

Read more
Posted: May 6, 2019

Research & Insights

Spoilers Go Bump in the Night

For years, spoilers have been the bane of entertainment media audiences everywhere. The word itself has become almost synonymous with ruined enjoyment. But, are spoilers really that bad? New research suggests that the effects of spoilers may be more complicated than initially thought. Some studies have revealed that spoilers can…

Read more
Posted: April 30, 2019

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Spoilers Go Bump in the Night: Impacts of Minor and Major Reveals on Horror Film Enjoyment” published in the Journal of Media Psychology on March 8. The article, co-authored by Johnson, Angel Udvardi,…

Read more
Posted: March 11, 2019

Research by Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, was cited in “At the Crossroads of Big Data and Cool,” published in the Las Cruces Sun News on Dec. 20. Johnson’s study, “Click Here to Look Clever: Self-Presentation Via Selective Sharing of Music and…

Read more
Posted: January 4, 2019

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, was quoted in “Why People Love Spotify’s Annual Wrap-Ups” published in The Atlantic on Dec. 12. The article features details on Spotify’s annual release of the Wrapped tool to users of the online music-streaming service. Wrapped offers…

Read more
Posted: December 13, 2018

The University of Florida College of Journalism and Communications announced today the addition of 15 new full-time faculty members, an expansion of faculty ranks that is believed to be unprecedented in the field. Included among the new positions is the Michael and Linda Connelly Lecturer in Narrative Nonfiction. Both Connelly,…

Read more
Posted: August 6, 2018

Benjamin Johnson will join the University of Florida College of Journalism and Communications this fall as an assistant professor in the Department of Advertising. Johnson comes to UF from Vrije Universiteit Amsterdam where he is assistant professor in communication science. Previously, he was a graduate associate at Ohio State and…

Read more
Posted: May 4, 2018