Benjamin Johnson

Social media is fraught with users comparing themselves to others in terms of work, leisure, travel, health or appearance, which typically has been associated with social media users’ negative feelings about themselves. However, more recent research shows that social media comparison is not as straightforward as previously thought. In some…

Read more
Posted: December 7, 2022

A new study has revealed that those who had less experience with sharing on social media were more likely to show positive shifts after social media engagement with a brand. The findings by Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor, and Judith Rosenbaum from…

Read more
Posted: October 18, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, was interviewed in “Making Fake Friends with Dr. Benjamin Johnson,” an episode of the Tech Tmrw podcast posted on Sept. 16. The conversation takes Johnson’s research as a starting point for thinking about possible futures of…

Read more
Posted: September 19, 2022

A new study by Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor, and colleagues has revealed that movie spoilers may provide contextual information that improves the ability to make sense of and fully experience narratives. “Challenging” films (those that are emotionally difficult or mentally complex)…

Read more
Posted: August 15, 2022

Research by Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and doctoral students Bhakti Sharma and Susanna Lee was featured in “Doomscrolling: What It Is and How to Stop” published on builtin.com on July 12. Doomscrolling describes the act of compulsively scrolling through a…

Read more
Posted: July 18, 2022

The University of Florida College of Journalism and Communications (UFCJC) today announced promotions for five faculty members. Eric Esterline, Media Production, Management, and Technology lecturer in sports media and communication and director of the Sports Journalism and Communication Program, has been promoted to senior lecturer. Esterline originally joined the College…

Read more
Posted: July 1, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, and Benjamin Johnson, Advertising assistant professor, have been named to the Journal of Advertising Editorial Review Board. Chen and Johnson will serve on the board with CJC Advertising faculty members Michael Weigold and Kasey Windels. Advertising Professor…

Read more
Posted: May 6, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is quoted in “A Guide to Surviving the Online Apocalypse” posted on Mashable.com on March 23. The story features commentary from experts offering tips to help people cope with the doom they might encounter while scrolling the…

Read more
Posted: March 24, 2022

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. Advertisements directed toward dads now portray fathers as actively involved in parenting.  This form of advertising is commonly referred to as “dadvertising.”…

Read more
Posted: March 13, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Social Comparison and Envy on Social Media: A Critical Review” published in Current Opinion in Psychology, Volume 45, June 2022. Johnson and Adrian Meier reviewed evidence on public and scholarly concern that passive…

Read more
Posted: February 21, 2022

This article, written by Cynthia Roldán Hernández, originally appeared in UF News on Jan. 10, 2022. A new University of Florida  study has found that “doomscrolling” — a term used to describe the concept of binging on negative news — is a new and unique behavior, and not just another trendy,…

Read more
Posted: February 4, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of two articles published in “Technology in a Time of Social Distancing, a special collection in Technology, Mind and Behavior, Volume 3, Issue 1, Spring 2022. The first article, “Media Use and Avoidance Experiences…

Read more
Posted: January 13, 2022