Research and Theory Master's

Customizable Research & Theory Master’s (thesis required)

In the Research and Theory track, students learn the concepts and skills needed for satisfying life-long careers in media and communication research. The customizable on-campus thesis option focuses on research and theory in communication, including courses in the areas of advertising; journalism; international and intercultural communication; and media production, management and technology.

Students are required to take courses that focus on research, theory, ethics, and academic writing, leading to a master’s thesis as the capstone. This option is appropriate for students wishing to pursue careers in research or a Ph.D. A project in lieu of thesis option is available for some areas. However, students whose primary goal is a skills-focused media industry career should carefully consider whether the professional master’s program is a better fit.

Admission Information

Admissions is for fall only. For admissions information and application materials, contact

For information about the customizable curriculum and program requirements, contact Dr. Amy Jo Coffey.

Degree Plan

MAMC: Customizable Research and Theory – Thesis


Tuition and fees are determined by the University of Florida and posted here.