MAMC – Telecommunication
The Master of Arts in Mass Communication – Telecommunication program combines courses in Mass Communication, Telecommunication, and other areas relevant to the student’s goals. There is a thesis track, appropriate for students who will later seek the Ph.D. or who wish to learn the skills and knowledge associated with thesis research or project in lieu of thesis.
(If you have not yet applied for this program, visit our Future Master’s page for more information.)
Examines the role of the several branches of government in the development, implementation and enforcement of laws and regulation of the electronic media; and of the structural and behavioral laws and regulations pertinent to the electronic media.
The study of audiences and their behavior from both theoretical and practical perspectives, using both quantitative and qualitative methods. Understand, interpret, and use industry data, audience research software, and audience theory. Understand the role technology and economics play in the audience formation process. Students learn to think strategically and theoretically in approaching, conceptualizing, and carrying out audience analysis and behavior studies.
Management principles of the telecommunications industry, with practical and theoretical application for television, radio, film, online, and other electronic media sectors.
Telecommunication Outlets Systems and Practices
Structural and procedural elements of broadcast stations, cable systems, and other local radio-television facilities. Review of research and models in
telecommunications administration, economic planning and control, merchandising and positioning, sales and advertisin
Mass Communication Theory
This course includes a survey of some core journalism-focused mass media theories and examines contributions of other disciplines to media theory. Additionally, it includes an introduction to the fundamentals of academic research.
Research Methods in Mass Communication
This course provides an overview of common mass communication research methods. Specifically, we will discuss content analysis, experiments, surveys and focus groups. You will learn the benefits and shortcomings for each method. In addition, you will also be introduced to SPSS, a software program used to analyze data.
Mass Communication and Society
The purpose of this course is to give students in journalism, advertising, public relations, telecommunications, and other mass communications fields the opportunity to explore issues in the interaction between mass media/mass communication institutions and society. The course is aimed at helping students to develop a critical perspective on mass media as they consider different ways in which media institutions and media content affect — and are affected by — individuals and society. In particular, students are expected to engage in evaluation and discussion of the responsibilities media practitioners and media organizations have toward the larger society and how those responsibilities should be translated into individual behavior and organizational (or governmental) policies. Because the focus of the course is on contemporary issues and problems involving mass media institutions and professions, readings tend to be drawn from recent works rather than classic or seminal ones, although the classic works certainly may sometimes inform the debate.
The program regularly offers electives such as Mass Communication History, Survey of Electronic Publishing, New Media and a Democratic Society and Legal Problems of Mass Communication. Examples of other elective courses in the College include International Communication; Mass Communication Theory; Qualitative Research; Race, Class, Gender and Media; Science and Health Communication; Theories of Advertising; History of Journalism; and Content Analysis. Many other electives are offered. Please check ONE.UF and work with your advisor to select appropriate options.