MAMC – International/Intercultural Communication
The field of international communication encompasses the study of international journalism (both print and broadcast) and international business and marketing communication. The field of intercultural communication focuses on the interactions between people of different cultures, values and histories.
(If you have not yet applied for this program, visit our Future Master’s page for more information.)
Mass Communication Theory
This course includes a survey of some core journalism-focused mass media theories and examines contributions of other disciplines to media theory. Additionally, it includes an introduction to the fundamentals of academic research.
Research Methods in Mass Communication
This course provides an overview of common mass communication research methods. Specifically, we will discuss content analysis, experiments, surveys and focus groups. You will learn the benefits and shortcomings for each method. In addition, you will also be introduced to SPSS, a software program used to analyze data.
The course is centered on the analysis and discussion of issues and challenges in international communication. By participating in the course, students become more informed about the institutions and practices that structure the form and content of global communications. Students demonstrate their mastery of international issues, institutions and networks of international communication, through written reports, oral presentations, discussions, and a final paper or project.
Success in the new global business environment requires executives, managers and staff who are knowledgeable about cultural differences and who know how to communicate effectively in increasingly diverse local, regional , national and global markets. This course sensitizes students to various factors which influence intercultural communication effectiveness. It equips them for success in the multicultural and global workplace of the 21st century. Students demonstrate their mastery of the subject through written reports, oral presentations, discussions, exercises and a final paper or project.
International Public Relations
Public relations is practiced by all types of private, public, non-for-profit, activist, and non-governmental organizations and institutions that progressively engage in building and maintaining relationships with stakeholders in many locations worldwide. This graduate seminar includes content and discussions on global issues affecting the public relations profession, the professional, the specialized practices, and the engagement of stakeholders, simultaneously at home, host, and transnational levels. For instance, the course includes an evaluation of the various factors that determine the profession’s evolution and practice in different countries. Also, this course aims to introduce and analyze the main concerns affecting the management of the public relations function, such as transnational crises; coordination and control mechanisms (i.e., integration and localization efforts); professionalism levels; trends; and the practitioners’ social roles, responsibilities, and competences. Despite the emphasis on the global, the readings and debates of this course clearly address the subjects of diversity and multiculturalism, which are also relevant for the practice and study of public relations in complex national and regional environments.
Race, Class, Gender and Media
Our perceptions of race, gender and class profoundly affect our aspirations, relationships and behaviors. The purpose of this course is to examine the relationship between media representations and institutional, economic, political and social structures, and the impact these have on our experience and praxis of race, gender and class, in both U.S. and international contexts. The course introduces students to various analytical approaches to understanding the intersections of race, gender, class and media, and enhances their ability to do intelligent media and social criticism, thus becoming more competent practitioners of mass communication in multicultural/multiracial societies. Students demonstrate their mastery of the subject through written reports, oral presentations, discussions, and a final paper or project.
The program regularly offers electives such as Legal Problems of Mass Communication; Content Analysis Methods; Survey of Political Communication and Seminar in First Amendment Theory. Examples of other elective courses in the College include: Qualitative Research; Science and Health Communication and Survey of Electronic Publishing and History of Journalism. Many other electives are offered. Please check ONE.UF and work with your advisor to select appropriate options.