Yang Feng

A new study has found that two proprietary machine-learning models from Amazon and Google performed better than traditional supervised machine-learning algorithms to understand the inherent meaning of consumer conversations. The findings by Yang Feng, University of Florida College of Journalism and Communications Advertising associate professor in artificial intelligence for the…

Social issue advertising campaigns are proliferating, particularly on social media and with, in many cases, a polarizing effect. Yang Feng, University of Florida College of Journalism and Communications Advertising associate professor in artificial intelligence for the Consortium on Trust in Media, and Advertising Associate Professor Huan Chen, wanted to explore ways…

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence, have received a 2022 American Academy of Advertising (AAA) Research Fellowship Grant for their research proposal “From Instagram to Amazon: How Influencer Inoculation Messages Mitigate the…

A new study has found that data mining can be used to help monitor evolving consumer responses to social issue campaigns, considering the dynamic nature of public opinion. The research by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and research colleague Yang Feng,…

The University of Florida College of Journalism and Communications today announced that Dr. Yang Feng will be joining the College this fall as Advertising Associate Professor in Artificial Intelligence, working in the Consortium on Trust in Media and Technology. Feng is currently Associate Professor in Advertising at San Diego State…