Yang Feng

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising assistant professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence (AI), have been named to the Journal of Advertising Editorial Review Board. Fernandes is an expert in the uses and effects of negative information in persuasive…

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Posted: November 28, 2022

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

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Posted: October 31, 2022

Advertising Associate Professor in Artificial Intelligence, Consortium on Trust in Media and Technology What are you teaching this semester? Social Media Analytics & Strategy, which covers how to use the programming language Python to perform strategic social media advertising research. What is your area of expertise? Advertising effect and the…

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Posted: October 26, 2022

A new study has found that two proprietary machine-learning models from Amazon and Google performed better than traditional supervised machine-learning algorithms to understand the inherent meaning of consumer conversations. The findings by Yang Feng, University of Florida College of Journalism and Communications Advertising associate professor in artificial intelligence for the…

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Posted: October 25, 2022

Social issue advertising campaigns are proliferating, particularly on social media and with, in many cases, a polarizing effect. Yang Feng, University of Florida College of Journalism and Communications Advertising associate professor in artificial intelligence for the Consortium on Trust in Media, and Advertising Associate Professor Huan Chen, wanted to explore ways…

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Posted: October 12, 2022

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence, have received a 2022 American Academy of Advertising (AAA) Research Fellowship Grant for their research proposal “From Instagram to Amazon: How Influencer Inoculation Messages Mitigate the…

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Posted: September 2, 2022

A new study has found that data mining can be used to help monitor evolving consumer responses to social issue campaigns, considering the dynamic nature of public opinion. The research by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and research colleague Yang Feng,…

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Posted: June 23, 2022

The University of Florida College of Journalism and Communications today announced that Dr. Yang Feng will be joining the College this fall as Advertising Associate Professor in Artificial Intelligence, working in the Consortium on Trust in Media and Technology. Feng is currently Associate Professor in Advertising at San Diego State…

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Posted: May 18, 2022