Yang Feng

We’ve all heard the old rhetorical question about our friends and jumping off of bridges, but here’s a new one for the era of social media: if all of your friends followed influencers on Instagram, would you follow them too? Probably, as it turns out. Influencers – individuals who “cultivate…

Read more
Posted: January 29, 2024

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, UFCJC Advertising Associate Professor and Department Chair Huan Chen and Southern Methodist University Assistant…

Read more
Posted: December 19, 2023

Despite the rising popularity of social media video platforms like TikTok and Instagram, YouTube dominates the digital landscape for video sharing. And it is the one that continues to attract the highest number of advertisers Unlike traditional advertising that broadcast messages to consumers without feedback, advertising in the digital age…

Read more
Posted: December 1, 2023

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and department chair, and UFCJC…

Read more
Posted: November 29, 2023

A new study has found that consumers’ exposure to algorithmic social media can affect their purchase intentions of products endorsed by influencers. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence, and Southern Methodist University Assistant Professor Quan Xie…

Read more
Posted: November 14, 2023

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), is the author of “Blending Theory and Practice: Igniting Curiosity and Enhancing Learning in Social Media Advertising Analytics Through Cutting-Edge Tools” published in the American Academy of Advertising September 2023 newsletter. Feng…

Read more
Posted: September 6, 2023

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate editors for the Journal of Advertising Research (JAR). The mission of JAR is to act as the research and development vehicle for…

Read more
Posted: June 29, 2023

By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is…

Read more
Posted: March 13, 2023

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising assistant professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence (AI), have been named to the Journal of Advertising Editorial Review Board. Fernandes is an expert in the uses and effects of negative information in persuasive…

Read more
Posted: November 28, 2022

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

Read more
Posted: October 31, 2022

Advertising Associate Professor in Artificial Intelligence, Consortium on Trust in Media and Technology What are you teaching this semester? Social Media Analytics & Strategy, which covers how to use the programming language Python to perform strategic social media advertising research. What is your area of expertise? Advertising effect and the…

Read more
Posted: October 26, 2022

A new study has found that two proprietary machine-learning models from Amazon and Google performed better than traditional supervised machine-learning algorithms to understand the inherent meaning of consumer conversations. The findings by Yang Feng, University of Florida College of Journalism and Communications Advertising associate professor in artificial intelligence for the…

Read more
Posted: October 25, 2022