Huan Chen and Yang Feng Review Special Issue on AI and Social Media Advertising

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and chair, and Yang Feng, UFCJC Advertising associate professor in artificial intelligence (AI), are the authors of a guest editorial “Breaking New Ground or Opening Pandora’s Box? Insights from the Special Issue of AI and Social Media Advertising” published in the Journal of Interactive Advertising on Nov. 22.

Chen and Feng reviewed the Journal’s special issue focusing on AI and Social Media Advertising. The Journal grouped the articles into three key themes: humanlike AI agents and consumer connection, AI-driven insights and AI transparency and ethical concerns.

According to Chen and Fang, the first article group suggests that carefully calibrated humanlike traits may bridge the emotional gap between consumers and AI agents, fostering identification and emotional connection. The second group highlights how AI-driven analytics can help advertisers optimize their efforts by tailoring advertising to consumers and the third group underscores the importance of understanding how AI can both build and erode trust in social media advertising.

They add, “AI presents both significant opportunities and challenges for social media advertising. This special issue contributes to the growing body of research by offering insights into how AI can function as both an enabler and inhibitor of advertising practices. This collection emphasizes the need for further exploration into strengthening human-AI interactions, navigating the ethical complexities of transparency and privacy and refining advanced analytical techniques for optimizing AI-driven campaigns across diverse platforms.”

Posted: November 26, 2024
Category: AI at CJC News, College News
Tagged as: Advertising, AI, Huan Chen, Journal of Interactive Advertising, Social Media, Yang Feng