Advertising

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received? Award-winning femvertisements often draw on the empowering messages contained within feminist ideals while also neutralizing the true political force of those ideals, thus undoing the work of feminism. To better understand the impact…

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Posted: May 25, 2020

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended. University of Florida College of Journalism and Communications Advertising Associate Professor Cynthia Morton and Jorge Villegas from University of Illinois at Springfield, in…

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Posted: May 20, 2020

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and…

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Posted: October 18, 2019

The continued shift from traditional media to digital promotion has forced advertising agencies to rethink how they best capitalize on technology platforms and the organizational structure to support it. A recent study sought to better understand new roles and functions at ad agencies in response to the shift in the…

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Posted: July 16, 2019

Carla Fisher, University of Florida College of Journalism and Communications Advertising assistant professor, has been awarded tenure and promoted to associate professor. Fisher has been a faculty member for 10 years, including the past two academic years at CJC. Since joining the College, Fisher has published eight peer-reviewed articles, two…

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Posted: July 20, 2018

Benjamin Johnson will join the University of Florida College of Journalism and Communications this fall as an assistant professor in the Department of Advertising. Johnson comes to UF from Vrije Universiteit Amsterdam where he is assistant professor in communication science. Previously, he was a graduate associate at Ohio State and…

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Posted: May 4, 2018

Bienvenido "Benny" Torres, University of Florida College of Journalism and Communications Advertising lecturer, was named the first chief idea officer of SRW.agency, an independent, full-service Chicago marketing agency with a penchant for growing natural health and wellness brands.

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Posted: March 27, 2018

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

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Posted: November 28, 2017

Four University of Florida College of Journalism and Communications Advertising students were selected for the national American Advertising Federation (AAF) Most Promising Multicultural Students program. Seniors Lesly Ramirez, Edward Hiraldo, Amanda Churchill and Mayra Yaji will travel to New York City from Feb. 12 to 15 to participate in the…

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Posted: November 3, 2017

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

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Posted: June 8, 2017

University of Florida alumnus Jordan Alpert will join the University’s College of Journalism and Communications Advertising Department this summer as an assistant professor specializing in media planning. Alpert’s research focuses on how technology, such as electronic health records and patient portals, can facilitate communication between patients and providers. He also…

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Posted: April 6, 2017

The University of Florida College of Journalism and Communications on March 31, 2017 honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet. The award winners include: 2017 Alumni of Distinction: Sandor Bondorowsky, B.S. Telecommunication 1992 Amy Burnett Gravina. B.S. Public Relations 1976, MAMC 1978…

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Posted: April 4, 2017