Advertising

It is widely accepted in the advertising industry that creativity is a key quality for employees to continue to create new campaigns, solve problems and compete with other advertising firms. There also is a general belief that advertising “creative” professionals, who are charged with creating the ideas for advertisements, are…

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Posted: October 30, 2020

Jon Morris, University of Florida College of Journalism and Communications Advertising professor, will retire in December after a distinguished 36-year career at the College. During his tenure, Morris taught a wide variety of courses including Advertising Ethics and Problems, Advertising Campaigns and Creative Strategy and Research. He published six book…

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Posted: October 20, 2020

We wanted to reach out to let you know about an exciting fellowship opportunity for diverse college juniors, college seniors, graduate students, and portfolio school students: MAIP. Since 1973, the MAIP Program, now it it’s 47th year, provides diverse students with equitable access to the advertising and marketing industry. This…

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Posted: September 25, 2020

The MADE Internship Program Application for Summer 2021 is Now Open! Launched in 2018, the MADE (Marketing & Advertising Education) Program has placed over 100 undergraduate juniors and seniors in paid summer internships at top ad agencies, media companies and marketers such as Ogilvy, McCann, Mastercard, IBM, NBCUniversal, Sephora, ViacomCBS,…

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Posted: September 15, 2020

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received? Award-winning femvertisements often draw on the empowering messages contained within feminist ideals while also neutralizing the true political force of those ideals, thus undoing the work of feminism. To better understand the impact…

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Posted: May 25, 2020

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended. University of Florida College of Journalism and Communications Advertising Associate Professor Cynthia Morton and Jorge Villegas from University of Illinois at Springfield, in…

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Posted: May 20, 2020

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and…

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Posted: October 18, 2019

The continued shift from traditional media to digital promotion has forced advertising agencies to rethink how they best capitalize on technology platforms and the organizational structure to support it. A recent study sought to better understand new roles and functions at ad agencies in response to the shift in the…

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Posted: July 16, 2019

Carla Fisher, University of Florida College of Journalism and Communications Advertising assistant professor, has been awarded tenure and promoted to associate professor. Fisher has been a faculty member for 10 years, including the past two academic years at CJC. Since joining the College, Fisher has published eight peer-reviewed articles, two…

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Posted: July 20, 2018

Benjamin Johnson will join the University of Florida College of Journalism and Communications this fall as an assistant professor in the Department of Advertising. Johnson comes to UF from Vrije Universiteit Amsterdam where he is assistant professor in communication science. Previously, he was a graduate associate at Ohio State and…

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Posted: May 4, 2018

Bienvenido "Benny" Torres, University of Florida College of Journalism and Communications Advertising lecturer, was named the first chief idea officer of SRW.agency, an independent, full-service Chicago marketing agency with a penchant for growing natural health and wellness brands.

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Posted: March 27, 2018

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

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Posted: November 28, 2017