Advertising

Carla Fisher, University of Florida College of Journalism and Communications Advertising assistant professor, has been awarded tenure and promoted to associate professor. Fisher has been a faculty member for 10 years, including the past two academic years at CJC. Since joining the College, Fisher has published eight peer-reviewed articles, two…

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Posted: July 20, 2018

Benjamin Johnson will join the University of Florida College of Journalism and Communications this fall as an assistant professor in the Department of Advertising. Johnson comes to UF from Vrije Universiteit Amsterdam where he is assistant professor in communication science. Previously, he was a graduate associate at Ohio State and…

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Posted: May 4, 2018

Bienvenido "Benny" Torres, University of Florida College of Journalism and Communications Advertising lecturer, was named the first chief idea officer of SRW.agency, an independent, full-service Chicago marketing agency with a penchant for growing natural health and wellness brands.

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Posted: March 27, 2018

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

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Posted: November 28, 2017

Four University of Florida College of Journalism and Communications Advertising students were selected for the national American Advertising Federation (AAF) Most Promising Multicultural Students program. Seniors Lesly Ramirez, Edward Hiraldo, Amanda Churchill and Mayra Yaji will travel to New York City from Feb. 12 to 15 to participate in the…

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Posted: November 3, 2017

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

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Posted: June 8, 2017

University of Florida alumnus Jordan Alpert will join the University’s College of Journalism and Communications Advertising Department this summer as an assistant professor specializing in media planning. Alpert’s research focuses on how technology, such as electronic health records and patient portals, can facilitate communication between patients and providers. He also…

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Posted: April 6, 2017

The University of Florida College of Journalism and Communications on March 31, 2017 honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet. The award winners include: 2017 Alumni of Distinction: Sandor Bondorowsky, B.S. Telecommunication 1992 Amy Burnett Gravina. B.S. Public Relations 1976, MAMC 1978…

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Posted: April 4, 2017

Nicole Weltman, B.S. Advertising 2008, has been promoted to vice president of client services at Laundry Service, a full-service social media agency in New York City. Laundry Service was recently selected for Ad Age magazines’ prestigious Agency A List for 2017. Their client list includes Amazon, T-Mobile, BMW, Twitter, GrubHub…

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Posted: February 7, 2017

Tom Kelleher, professor and chair of the Department of Advertising at the University of Florida College of Journalism and Communications, recently published a new textbook, named Public Relations. One reviewer said “Public Relations is the textbook you’ve always wanted. It covers all the important aspects of public relations thoroughly and in a style…

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Posted: January 25, 2017

By Tom Kelleher In 2005, Nicholas Negroponte founded the non-profit One Laptop Per Child (OLPC) organization. The organization leveraged $1 billion of investment and partnerships with individuals, UN agencies and organizations like eBay, Red Hat, Google and News Corporation to pursue a broad goal of providing a “rugged, low-cost, low-power,…

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Posted: December 14, 2016

University of Florida Marion B. Brechner First Amendment Project Director Clay Calvert was featured in the article, “Panel Issues Guidance on Best Lawyer Advertising”  in the print and online editions of the August 2016 issue of ABA Journal. Calvert commented on how the content of ads for lawyers can help…

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Posted: August 5, 2016