Social Media

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was quoted in “Blocking Content on Social Media May Actually Draw More Attention to It” published in Deseret News on Oct. 22. The article focuses…

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Posted: October 22, 2020

The Institute for Public Relations (IPR) on Tuesday posted a new study, “The Career Path of a Social Media Professional,” which looks at social media manager job roles and responsibilities, reporting and management structure, history and levels of experience, performance review systems, and career ambitions. The study is a collaboration…

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Posted: October 14, 2020

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was quoted in “Social Media Clean Up: How-to Guide for Students” published in Smart Social on Oct. 7. The article features a guide to cleaning…

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Posted: October 12, 2020

Social media and its impact on corporate communication is significant. Posting on social media is a way for a CEO to humanize themselves as well as their company, thus building rapport and organizational identification that is arguably good for business. Researchers at the University of Florida College of Journalism and…

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Posted: August 30, 2020

Social media has become an increasingly critical component of luxury brand’s marketing strategy.  Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen and Ye…

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Posted: August 18, 2020

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping – among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping. The…

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Posted: October 2, 2019

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place? A recent study designed…

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Posted: May 17, 2019

Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program in social media, was quoted in “Mobile Apps Usage Statistics 2018” published on themanifest.com on March 15.

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Posted: March 27, 2018

Research & Insights

Social Good from Social Media

By Andrew Selepak Social media can change the world. We have seen just how much social media can create change in the last few months of 2017 when, on Oct. 15, 2017, actress Alyssa Milano tweeted, “If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to…

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Posted: December 27, 2017

Andrew Selepak, University of Florida College of Journalism and Communications director of the online  Master’s program with a specialization in social media, was featured in “Marketing Technology 2018: 350 Marketers, CEOs, and Influencers Predict the Future” published on Tune.com on Dec. 15. The article poses the question, “What technology will…

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Posted: December 20, 2017

Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program with a specialization in social media, and CNBC contributor Herb Greenberg discussed social media risks versus rewards on CNBC’s “Power Lunch” on Dec. 12. The discussion, Positives About Social Media Greatly Outweigh Negatives, focused…

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Posted: December 14, 2017

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

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Posted: November 28, 2017