Social Media

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

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Posted: October 31, 2022

Sponsor: US Department of State US Embassy Bridgetown Funding Opportunity Title: U.S. Embassy Bridgetown PAS Annual Program Statement Key words: Barbados, Eastern Caribbean, traditional media, social media, outreach, communication Link to RFP:  https://www.grants.gov/view-opportunity.html?oppId=344018 Deadline: 09/30/2023- Applications may be submitted for consideration at any time before the closing date of September…

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Posted: October 21, 2022

In response to the extensive impact of the COVID-19 pandemic, collaborative efforts from multi-sector organizations emerged to help communities cope during these challenging times. These social partnerships attempted to provide relief efforts through combining government or corporate resources and non-government organization’s issue expertise. For example, a corporation working with a…

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Posted: September 2, 2022

Social media capital – the resources that content producers and organizations build based on their social media efforts — often translates to increased credibility and more economic value. Advertisers choose to buy advertising space based on the ability of content providers to reach potential customers. And the more followers that…

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Posted: June 16, 2022

Clay Calvert, director of the Marion B. Brechner First Amendment Project and Brechner Eminent Scholar in Mass Communication at the University of Florida College of Journalism and Communications, is quoted in“Musk Wants Free Speech on Twitter After Spending Years Silencing Critics” posted on Bloomberg.com on April 21. The article focuses…

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Posted: April 21, 2022

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, influencers offer a range of message reliability when it comes to their carefully crafted lifestyles, personalities, and interests. As the use and importance of social…

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Posted: January 11, 2022

News consumption through social media is becoming more and more prevalent. Studying how people interact with social media, and particularly with the news when delivered via different social media channels, can be helpful in the marketing and communications spaces. Commenting on social media posts is an increasingly popular way to…

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Posted: January 7, 2022

This column by University of Florida Brechner Center for Freedom of Information Director Frank LoMonte originally appeared on Inside Higher Ed on Dec. 13, 2021. Reprinted with permission. Social media is an empowering leveler for millions of young users. It gives teenagers a vast outlet to connect with faraway peers…

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Posted: December 13, 2021

Recruiting participants for health-related research is always a challenge for researchers and often they turn to social media to help them out with advertising and promoting their needs. But as University of Florida researchers Elizabeth Flood-Grady, Lauren B. Solberg, Claire Baralt, Meghan Meyer, Jeff Stevens, and Janice L. Krieger point…

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Posted: November 30, 2021

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is featured in “Ways to Make Social Media Less ‘Viral’” published in the Financial Times on Nov. 23. Fake news can spread like COVID-19 and social media platforms have options to stop it.…

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Posted: November 29, 2021

Social media began as a way to connect with friends and family, but in recent years, it has also become a lucrative business tool. Social media can be a convenient, affordable and interactive way for companies and public relations practitioners to deliver organization-related messages in real time, communicate with their…

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Posted: September 23, 2021

Doctoral student Yoo Jin Chung is in her final year of doctoral program in advertising, working on a dissertation that explores social media users parasocial relationship with virtual influencers. She was interviewed on Sept. 7, 2021 about her research on AI-enabled virtual influencers on social media, and how social media users…

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Posted: September 10, 2021