Social Media

Social media capital – the resources that content producers and organizations build based on their social media efforts — often translates to increased credibility and more economic value. Advertisers choose to buy advertising space based on the ability of content providers to reach potential customers. And the more followers that…

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Posted: June 16, 2022

Clay Calvert, director of the Marion B. Brechner First Amendment Project and Brechner Eminent Scholar in Mass Communication at the University of Florida College of Journalism and Communications, is quoted in“Musk Wants Free Speech on Twitter After Spending Years Silencing Critics” posted on Bloomberg.com on April 21. The article focuses…

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Posted: April 21, 2022

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, influencers offer a range of message reliability when it comes to their carefully crafted lifestyles, personalities, and interests. As the use and importance of social…

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Posted: January 11, 2022

News consumption through social media is becoming more and more prevalent. Studying how people interact with social media, and particularly with the news when delivered via different social media channels, can be helpful in the marketing and communications spaces. Commenting on social media posts is an increasingly popular way to…

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Posted: January 7, 2022

This column by University of Florida Brechner Center for Freedom of Information Director Frank LoMonte originally appeared on Inside Higher Ed on Dec. 13, 2021. Reprinted with permission. Social media is an empowering leveler for millions of young users. It gives teenagers a vast outlet to connect with faraway peers…

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Posted: December 13, 2021

Recruiting participants for health-related research is always a challenge for researchers and often they turn to social media to help them out with advertising and promoting their needs. But as University of Florida researchers Elizabeth Flood-Grady, Lauren B. Solberg, Claire Baralt, Meghan Meyer, Jeff Stevens, and Janice L. Krieger point…

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Posted: November 30, 2021

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is featured in “Ways to Make Social Media Less ‘Viral’” published in the Financial Times on Nov. 23. Fake news can spread like COVID-19 and social media platforms have options to stop it.…

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Posted: November 29, 2021

Social media began as a way to connect with friends and family, but in recent years, it has also become a lucrative business tool. Social media can be a convenient, affordable and interactive way for companies and public relations practitioners to deliver organization-related messages in real time, communicate with their…

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Posted: September 23, 2021

Doctoral student Yoo Jin Chung is in her final year of doctoral program in advertising, working on a dissertation that explores social media users parasocial relationship with virtual influencers. She was interviewed on Sept. 7, 2021 about her research on AI-enabled virtual influencers on social media, and how social media users…

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Posted: September 10, 2021

One third of the most popular cancer treatment articles on social media contain misinformation. Further, the vast majority of that misinformation has the potential to harm cancer patients by supporting approaches that could negatively impact the quality of their treatment and chances for survival. Those are the findings from a…

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Posted: July 30, 2021

The term “woke” is relatively new. To be woke means to become aware of social issues, such as discrimination, injustice, and stereotypes. Woke advertising is when brands capitalize on these issues and appropriate them in advertising narratives. The goal is to increase sales via a carefully cultivated brand identity that…

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Posted: June 14, 2021

Does social media use lead to greater life satisfaction or self-esteem? Does it lead to better moods? When does social media use lead to positive or negative emotional responses? It is a well-known perspective that social media is bad for one’s self-esteem and overall mental well-being. But existing evidence for…

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Posted: May 13, 2021