Social Media

A new study has found that consumers’ exposure to algorithmic social media can affect their purchase intentions of products endorsed by influencers. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence, and Southern Methodist University Assistant Professor Quan Xie…

Jane Bambauer, Brechner Eminent Scholar and the director of the Marion B. Brechner First Amendment Project at the University of Florida College of Journalism and Communications, was quoted in “First They Came for Facebook and Instagram; Will Your Favorite Site be Next?” published in the New Jersey Star Ledger on…

Andrew Selepak, University of Florida College of Journalism and Communications Media Production, Management, and Technology instructional assistant professor, is quoted in “Anorexia Survivor Turns Instagram into a Platform for Body Positivity and Mental Health Advocacy” posted on cbs12.com in West Palm Beach, Florida, on Oct. 31. The story was the…

The Atlas Lab invites you to attend an Intro to Social Media Listening Workshop on Friday, November 3, 1:00 – 2:30PM in the Atlas Lab (Weimer G033). Bring a laptop to this hands-on session that will teach you the fundamentals of social media listening. You’ll get FREE trial access to…

Andrew Selepak, University of Florida College of Journalism and Communications Media Production, Management, and Technology instructional assistant professor, is quoted in “The Scientific Reason Why You Can’t Stop Going to Disneyland” published in the Los Angeles Times on Sept. 19. The article focuses on “travel craving” defining it as “a…

Andrew Selepak, University of Florida College of Journalism and Communications Media Production, Management, and Technology instructional assistant professor, is the author of the opinion column “Is Threads Unraveling Already?” published on thehill.com on Aug. 3. Selepak comments on how Threads, Meta’s new social media microblogging platform, gained an unprecedented 100…

By Claire Grunewald, Journalism senior With his online master’s degree from the University of Florida College of Journalism and Communications (UFCJC), Kevin Doe Crowsyn was able to spark change in U.S. Army recruiting. Crowsyn started working in recruiting with the U.S. Army in 2009 when he discovered he had a…

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor and interim director of the STEM Translational Communication Center, was quoted in the UF News article “Social Media and Mental Health: Considerations from Experts This Mental Health Awareness Month” published on May 17, 2023. In the article,…

You open Facebook, see a post from a familiar brand, and your thumb hesitates over the “Like” button. You decide to keep scrolling. Did you just engage with a brand? Did thinking about this post on social media impact you as a consumer? Brands increasingly use social media platforms to…

Using social media influencers to help promote a brand has become an increasingly important marketing strategy. But questions remain about selecting an influencer to represent a brand online. Celebrity endorsements aren’t new, but the online influencer/follower relationship is considered less stable than the relationship between traditional celebrities and fans. University…

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is the author of “Social Media Metrics and News Quality,” a chapter in the book News Quality in the Digital Age to be published on March 8. The book features a diverse, international…

Social media is fraught with users comparing themselves to others in terms of work, leisure, travel, health or appearance, which typically has been associated with social media users’ negative feelings about themselves. However, more recent research shows that social media comparison is not as straightforward as previously thought. In some…