Social Media

Doctoral student Yoo Jin Chung is in her final year of doctoral program in advertising, working on a dissertation that explores social media users parasocial relationship with virtual influencers. She was interviewed on Sept. 7, 2021 about her research on AI-enabled virtual influencers on social media, and how social media users…

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Posted: September 10, 2021

One third of the most popular cancer treatment articles on social media contain misinformation. Further, the vast majority of that misinformation has the potential to harm cancer patients by supporting approaches that could negatively impact the quality of their treatment and chances for survival. Those are the findings from a…

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Posted: July 30, 2021

The term “woke” is relatively new. To be woke means to become aware of social issues, such as discrimination, injustice, and stereotypes. Woke advertising is when brands capitalize on these issues and appropriate them in advertising narratives. The goal is to increase sales via a carefully cultivated brand identity that…

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Posted: June 14, 2021

Does social media use lead to greater life satisfaction or self-esteem? Does it lead to better moods? When does social media use lead to positive or negative emotional responses? It is a well-known perspective that social media is bad for one’s self-esteem and overall mental well-being. But existing evidence for…

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Posted: May 13, 2021

By Kun Xu, Telecommunication Assistant Professor in Emerging Media with support from Tianjun Shen at NYU Shanghai. One week ago, I posted a message on Twitter asking my friends whether they could invite me to join the Clubhouse app. The new app, which launched last year, is an invitation-only, audio-based…

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Posted: February 8, 2021

Matt Duffy, University of Florida College of Journalism and Communications Master’s student, is featured in “Born Zillennial: UF Graduate Student Creates Viral Online Community” published in The Independent Florida Alligator on Nov. 8. Duffy created the Born Zillennial Facebook Group as part of a semester-long project for his Social Media…

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Posted: November 10, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and doctoral student Sunny Yufan Qin are the authors of “The Effect of News Consumption on Fake News Efficacy” published in the Journal of Applied Journalism & Media Studies on Oct. 29. Chan-Olmsted…

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Posted: November 5, 2020

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was featured in “What’s Missing from Pandemic-Era Travel? Plenty.” published in The Washington Post on Oct. 28. The article includes details on a recent Selepak…

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Posted: November 3, 2020

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was quoted in “Blocking Content on Social Media May Actually Draw More Attention to It” published in Deseret News on Oct. 22. The article focuses…

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Posted: October 22, 2020

The Institute for Public Relations (IPR) on Tuesday posted a new study, “The Career Path of a Social Media Professional,” which looks at social media manager job roles and responsibilities, reporting and management structure, history and levels of experience, performance review systems, and career ambitions. The study is a collaboration…

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Posted: October 14, 2020

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was quoted in “Social Media Clean Up: How-to Guide for Students” published in Smart Social on Oct. 7. The article features a guide to cleaning…

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Posted: October 12, 2020

Social media and its impact on corporate communication is significant. Posting on social media is a way for a CEO to humanize themselves as well as their company, thus building rapport and organizational identification that is arguably good for business. Researchers at the University of Florida College of Journalism and…

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Posted: August 30, 2020