Social Media

Andrew Selepak, University of Florida College of Journalism and Communications Media Production, Management, and Technology instructional assistant professor, is the author of the opinion column “Is Threads Unraveling Already?” published on thehill.com on Aug. 3. Selepak comments on how Threads, Meta’s new social media microblogging platform, gained an unprecedented 100…

By Claire Grunewald, Journalism senior With his online master’s degree from the University of Florida College of Journalism and Communications (UFCJC), Kevin Doe Crowsyn was able to spark change in U.S. Army recruiting. Crowsyn started working in recruiting with the U.S. Army in 2009 when he discovered he had a…

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor and interim director of the STEM Translational Communication Center, was quoted in the UF News article “Social Media and Mental Health: Considerations from Experts This Mental Health Awareness Month” published on May 17, 2023. In the article,…

You open Facebook, see a post from a familiar brand, and your thumb hesitates over the “Like” button. You decide to keep scrolling. Did you just engage with a brand? Did thinking about this post on social media impact you as a consumer? Brands increasingly use social media platforms to…

Using social media influencers to help promote a brand has become an increasingly important marketing strategy. But questions remain about selecting an influencer to represent a brand online. Celebrity endorsements aren’t new, but the online influencer/follower relationship is considered less stable than the relationship between traditional celebrities and fans. University…

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is the author of “Social Media Metrics and News Quality,” a chapter in the book News Quality in the Digital Age to be published on March 8. The book features a diverse, international…

Social media is fraught with users comparing themselves to others in terms of work, leisure, travel, health or appearance, which typically has been associated with social media users’ negative feelings about themselves. However, more recent research shows that social media comparison is not as straightforward as previously thought. In some…

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

In response to the extensive impact of the COVID-19 pandemic, collaborative efforts from multi-sector organizations emerged to help communities cope during these challenging times. These social partnerships attempted to provide relief efforts through combining government or corporate resources and non-government organization’s issue expertise. For example, a corporation working with a…

Social media capital – the resources that content producers and organizations build based on their social media efforts — often translates to increased credibility and more economic value. Advertisers choose to buy advertising space based on the ability of content providers to reach potential customers. And the more followers that…

Clay Calvert, director of the Marion B. Brechner First Amendment Project and Brechner Eminent Scholar in Mass Communication at the University of Florida College of Journalism and Communications, is quoted in“Musk Wants Free Speech on Twitter After Spending Years Silencing Critics” posted on Bloomberg.com on April 21. The article focuses…

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, influencers offer a range of message reliability when it comes to their carefully crafted lifestyles, personalities, and interests. As the use and importance of social…