Huan Chen

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, has been awarded a $350,000 National Science Foundation (NSF) grant. As co-principal investigator, she will collaborate with scholars from the University of Missouri-Kansas City to look at bridging digital divides in undergraduate education of data science. The…

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and Alyssa Jaisle, Ph.D. 2019, are the authors of “A Content Analysis of the Promotional Strategies Employed by E-Cigarette Brands on Twitter” published in the journal, Health Marketing Quarterly on Nov. 7.…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Big Data is Not the Answer to Everything: Advertising Practitioners’ Perception of Big Data” published in Advertising & Society Quarterly, Volume 20, Issue 3, 2019. Chen, and co-author Brittani Sahm, studied the ramifications…

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and doctoral student Kelsy-Ann Adams are the authors of “E-cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages” published in Addiction Research & Theory on Sept. 16.…

University of Florida College of Journalism and Communications (UFCJC) Advertising Assistant Professor Huan Chen and Telecommunication Assistant Professor Jasmine McNealy have been granted tenure and promoted to the rank of associate professor. Chen joined UFCJC in 2015 as an assistant professor in the Advertising Department. This past year, she was…

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Americanized or Localized: A Qualitative Study on Chinese Advertising Practitioners’ Perceptions of Creativity and Strategy in the Digital Age” published in Global Media and China on May 6. Chen, along with CJC doctoral…

The University of Florida College of Journalism and Communications honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet on April 12, 2019. A copy of the Awards Banquet, with explanations of the named awards, is available here. The College inducted four alumni into its…

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, will receive a McGraw-Hill Distinguished Scholar Award at the 2019 Ethnographic & Qualitative Research Conference (EQRC) on Feb. 25-26 in Las Vegas. The sixth annual awards recognize quality scholarship among EQRC participants and encourage able scholars to…

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “The Influence of Dialogic Engagement and Prominence on Visual Product Placement in Virtual Reality Videos” published in the Journal of Business Research on Jan. 18. Chen and Washburn University Art Associate Professor Ye…

University of Florida College of Journalism and Communications faculty and graduate students were honored at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference in Washington, D.C. Award winners include: -CJC Journalism Professor and Chair Ted Spiker named Educator of the Year in the Magazine Division. –Sylvia…

University of Florida College of Journalism and Communications Advertising Assistant Professors Jordan Alpert and Huan Chen have received funding from the Dean’s Seed Money Initiative to investigate e-cigarette messaging on social media. Alpert and Chen will examine how e-cig brands use social media to market their products and entice young…

University of Florida College of Journalism and Communications faculty and graduate students presented papers and received awards at the 48th annual AEJMC Southeast Colloquium at the Texas Christian University Bob Schieffer College of Communication. The Colloquium is the oldest and most successful regional journalism and mass communication meeting. Clay Calvert,…