Huan Chen

A new study has found that data mining can be used to help monitor evolving consumer responses to social issue campaigns, considering the dynamic nature of public opinion. The research by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and research colleague Yang Feng,…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, and Benjamin Johnson, Advertising assistant professor, have been named to the Journal of Advertising Editorial Review Board. Chen and Johnson will serve on the board with CJC Advertising faculty members Michael Weigold and Kasey Windels. Advertising Professor…

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media Consumer Research director, doctoral student Julia Kim, and master’s student Irene Mayor Sanabria are the authors of “Consumers’ Perception on Artificial Intelligence Applications in Marketing Communication” published…

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, will present the findings of his recent article “Vaping and Instagram: A Context Analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY) Index” at the Research Into Action webinar on Aug. 26. The event is…

The term “woke” is relatively new. To be woke means to become aware of social issues, such as discrimination, injustice, and stereotypes. Woke advertising is when brands capitalize on these issues and appropriate them in advertising narratives. The goal is to increase sales via a carefully cultivated brand identity that…

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “How Consumers react to Woke Advertising: Methodological Triangulation Based on Social Media Data and Self-Report Data” published in the Journal of Research in Interactive Marketing on May 31. Chen, Yang Feng and Ho-Young…

The use of electronic nicotine delivery systems, or vaping, has skyrocketed over the past several years, particularly among 18–24-year-olds, in what the Federal Drug Administration has called an epidemic. While vaping may be beneficial for reducing the consumption of traditional cigarettes, research suggests that this practice can negatively affect academic…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, Advertising Associate Professor Huan Chen, doctoral students Yoo Jin Chung and Yu Angela Mu and University of West Florida Assistant Professor Heather Riddell are the co-authors of “Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using…