Huan Chen

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

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Posted: November 28, 2017

University of Florida College of Journalism and Communications Advertising Assistant Professors Jordan Alpert and Huan Chen have received funding from the Dean’s Seed Money Initiative to investigate e-cigarette messaging on social media. Alpert and Chen will examine how e-cig brands use social media to market their products and entice young…

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Posted: November 7, 2017

University of Florida College of Journalism and Communications faculty and graduate students presented papers and received awards at the 48th annual AEJMC Southeast Colloquium at the Texas Christian University Bob Schieffer College of Communication. The Colloquium is the oldest and most successful regional journalism and mass communication meeting. Clay Calvert,…

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Posted: April 6, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

University of Florida College of Journalism and Communications Advertising faculty will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26. Advertising Assistant Professor Huan Chen had two papers accepted for the conference: “Dialogic Engagement with Product Placement in Virtual Reality Films:…

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Posted: December 13, 2016

Four University of Florida College of Journalism and Communications faculty have received a combined $16,000 in seed funding for new or extended research.  Dean Diane McFarlin awards seed funding annually to support research initiatives. Following are the winners and a summary of their research proposals. Dr. Huan Chen, assistant professor,…

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Posted: October 26, 2016

March 17-20 Seattle, Wa. Huan Chen, assistant professor, Department of Advertising  Young Consumers’ Perceptions of Social Media Marketing: The Story of Instagram Abstract:  A qualitative research was conducted to explore young consumers’ interpretation of Instagram and marketing via Instagram. The themes that emerged regarding those young consumers’ understanding of the…

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Posted: March 8, 2016

The University of Florida College of Journalism and Communications will add two new faculty members in August to continue strengthening its degrees and programs in Advertising and Public Relations. Rita Men, APR, a specialist on employee engagement and leadership communication, will join the College as an Assistant Professor of Public…

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Posted: February 12, 2015