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March 17-20 Seattle, Wa. Huan Chen, assistant professor, Department of Advertising Young Consumers’ Perceptions of Social Media Marketing: The Story of Instagram Abstract: A qualitative research was conducted to explore young consumers’ interpretation of Instagram and marketing via Instagram. The themes that emerged regarding those young consumers’ understanding of the…
Posted: March 8, 2016
The University of Florida College of Journalism and Communications will add two new faculty members in August to continue strengthening its degrees and programs in Advertising and Public Relations. Rita Men, APR, a specialist on employee engagement and leadership communication, will join the College as an Assistant Professor of Public…
Posted: February 12, 2015