Huan Chen

University of Florida College of Journalism and Communications (UFCJC) Advertising Assistant Professor Huan Chen and Telecommunication Assistant Professor Jasmine McNealy have been granted tenure and promoted to the rank of associate professor. Chen joined UFCJC in 2015 as an assistant professor in the Advertising Department. This past year, she was…

Virtual reality (VR) videos that offer high engagement and visual prominence can be an effective environment for product placement, according to new research published in the Journal of Business Research. The research from Huan Chen, Advertising assistant professor at the UF College of Journalism and Communications, and Ye Wang, Communications…

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Americanized or Localized: A Qualitative Study on Chinese Advertising Practitioners’ Perceptions of Creativity and Strategy in the Digital Age” published in Global Media and China on May 6. Chen, along with CJC doctoral…

The University of Florida College of Journalism and Communications honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet on April 12, 2019. A copy of the Awards Banquet, with explanations of the named awards, is available here. The College inducted four alumni into its…

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, will receive a McGraw-Hill Distinguished Scholar Award at the 2019 Ethnographic & Qualitative Research Conference (EQRC) on Feb. 25-26 in Las Vegas. The sixth annual awards recognize quality scholarship among EQRC participants and encourage able scholars to…

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “The Influence of Dialogic Engagement and Prominence on Visual Product Placement in Virtual Reality Videos” published in the Journal of Business Research on Jan. 18. Chen and Washburn University Art Associate Professor Ye…

University of Florida College of Journalism and Communications faculty and graduate students were honored at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference in Washington, D.C. Award winners include: -CJC Journalism Professor and Chair Ted Spiker named Educator of the Year in the Magazine Division. –Sylvia…

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

University of Florida College of Journalism and Communications Advertising Assistant Professors Jordan Alpert and Huan Chen have received funding from the Dean’s Seed Money Initiative to investigate e-cigarette messaging on social media. Alpert and Chen will examine how e-cig brands use social media to market their products and entice young…

University of Florida College of Journalism and Communications faculty and graduate students presented papers and received awards at the 48th annual AEJMC Southeast Colloquium at the Texas Christian University Bob Schieffer College of Communication. The Colloquium is the oldest and most successful regional journalism and mass communication meeting. Clay Calvert,…

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

University of Florida College of Journalism and Communications Advertising faculty will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26. Advertising Assistant Professor Huan Chen had two papers accepted for the conference: “Dialogic Engagement with Product Placement in Virtual Reality Films:…