Huan Chen

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, Advertising Associate Professor Huan Chen, doctoral students Yoo Jin Chung and Yu Angela Mu and University of West Florida Assistant Professor Heather Riddell are the co-authors of “Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using…

Advertisers and marketer are increasingly using social media influencers to promote their products on platforms, particularly on Instagram. The influencers are driving engagement with the promise of an intimate look inside their lives and relationships all while pushing varying goods and services. And just like any good story, they are…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, and UF College of Engineering Professor My Thai have received a UF Research Artificial Intelligence (AI) Research Catalyst Fund award for their project “Fairness in Information Access…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is co-author of “An Expert With Whom I Can Identify: The Role of Narratives in Influencer Marketing” published in the International Journal of Advertising on Oct. 20. Chen, Yang Feng and Qian Kong, lecturer at the University…

Social media has become an increasingly critical component of luxury brand’s marketing strategy.  Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen and Ye…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, has been awarded a $350,000 National Science Foundation (NSF) grant. As co-principal investigator, she will collaborate with scholars from the University of Missouri-Kansas City to look at bridging digital divides in undergraduate education of data science. The…

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and Alyssa Jaisle, Ph.D. 2019, are the authors of “A Content Analysis of the Promotional Strategies Employed by E-Cigarette Brands on Twitter” published in the journal, Health Marketing Quarterly on Nov. 7.…

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Big Data is Not the Answer to Everything: Advertising Practitioners’ Perception of Big Data” published in Advertising & Society Quarterly, Volume 20, Issue 3, 2019. Chen, and co-author Brittani Sahm, studied the ramifications…

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping – among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping. The…