Journal of Interactive Advertising Archives

Journal of Interactive Advertising

Artificial Intelligence Has the Possibility of Revolutionizing the Advertising Industry

Friday August 1, 2025

A literature review of Artificial intelligence (AI) research has unveiled the potential to revolutionize the advertising industry by transforming how advertisements are created, delivered and analyzed. The findings are detailed in “The AI Genie in the …

Study: Transparency, Personalization Needs and Familiarity with Artificial Intelligence Can Help Build Consumer Trust

Thursday April 10, 2025

A new research study demonstrates that ad transparency, ad verisimilitude, artificial intelligence (AI) familiarity and consumer personalization can positively predict consumer trust. The findings by Yang Feng, University of Florida College of Journalism and …

Study: Transparent Messages and Algorithmic Awareness Can Shape Advertising Effectiveness

Monday December 16, 2024

A new study emphasizes the nuanced interplay between transparency messages and algorithmic awareness in shaping advertising effectiveness. The findings by University of Florida College of Journalism and Communications Advertising Assistant Professor Won Ki …

Huan Chen and Yang Feng Review Special Issue on AI and Social Media Advertising

Tuesday November 26, 2024

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and chair, and Yang Feng, UFCJC Advertising associate professor in artificial intelligence (AI), are the authors of a guest editorial …

Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses

Tuesday February 20, 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia …

Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception

Tuesday December 19, 2023

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising …