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Research and Insights: Emotional Framing of News on Sexual Assault and Partisan User Engagement Behaviors

The news media often frames information using words that can elicit emotions to attract audience attention and promote certain actions. Emotional frames are especially prevalent on issues that involve morality, such as news regarding sexual harassment and sexual assault.

University of Florida College of Journalism and Communications Telecommunication Associate Professor Yu-Hao Lee and doctoral student Mo Chen wanted to understand how the emotional frames of news on sexual assault are associated with different engagement behaviors by predominantly conservative and liberals users in social media news pages.

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Posted: June 25, 2020
Category: Digest Only