College Directory

Yu-Hao Lee, Ph.D.

Assistant Professor - Department of Telecommunication

Office: 3051 Weimer Phone: (352) 392-3951 Email:


Yu-Hao Lee received his doctorate in Media & Information Studies from Michigan State University, where his research focused on the media psychology and application of digital games, and online collaborations such as social media campaigns and wiki.

His current research interests include examining the cognitive processes involved in processing persuasive messages via interactive media such as digital games and social media. He is also exploring the motivations and effects of “clicktivism”—low cost, low risk, collective online activism.

His research interest stems in part from his professional experience as a journalist covering political, education, and environmental news. Where he is constantly seeking new ways to communicate complex stories. And also his passion of digital games as a medium that motivate and engage users in dynamic interactive experience. He has been involved in several design-based research projects exploring and examining persuasive communication in various contexts. Including a serious game to teach intelligence analysts about cognitive biases, a game to improve high-school students’ information literacy skills, and a wiki platform for microbial risk assessment experts to communicate and collaborate.

His work has been published in journals such as Cyberpsychology, Behavior, and Social Networking, Psychological Science, Computers in Human Behavior, and ACM CHI. His research has been awarded division top paper by International Communication Association (ICA). He also holds a master’s degree in Journalism and a bachelor’s degree Economics from National Taiwan University.


Ph.D., Media & Information Studies, Michigan State University, 2013
M.A., Journalism, National Taiwan University, 2005
B.A., Economics, National Taiwan University, 2003


Lee, Y. H. (2015). Does Digital Game Interactivity Always Promote Self-Efficacy?. Cyberpsychology, Behavior, and Social Networking, 18(11): 669-673. doi: 10.1089/cyber.2015.0165.

Wohn, D. Y., Lee, Y.-H., & Ozkaya, E. Y. (2015). Social Contributors and Consequences of Habitual and Compulsive Game Play.International Journal of Technology and Human Interaction (IJTHI), 11(3), 17-34. doi:10.4018/ijthi.2015070102

Dunbar, N., Miller, C., Adame, B., Elizondo, J., Wilson, S., Lane, B., Kauffman, A., Bessarabova, E., Jensen, M., Straub, S., Lee, Y-H., Burgoon, J., Valacich, J., Jenkins, J., & Zhang, J. (2014). Implicit and explicit training in the mitigation of cognitive bias through the use of a serious game. Computers in Human Behaviors, 37, 307-318

Lee, Y. -H., Heeter, C., Magerko, B., & Medler, B. (2013). Feeling right about how you play: the effects of regulatory fit in games for learning. Games & Culture. 8(4), 238-258. doi: 10.1177/1555412013498818

Lee, Y. -H. (2013). Are good games also good problems?: Content analysis of problem types and learning principles in environmental education games, International Journal of Game Based Learning, 3(4), 47-61. doi: 10.4018/ijgbl.2013100104

Wohn, D.Y., & Lee, Y. -H. (2013). Players of Facebook games and how they play, Entertainment Computing, 4(3), 171-178.doi:


Research Keywords

Media psychology, Persuasion, Computer mediated communication, Social media, Games for learning/Games for change, Diffusion and adoption of technology, Online collaboration


Syllabi from the current and three previous semesters: