College News


Patient participation in cancer clinical trials (CCTs), is critical to the discovery of new treatments and medications.  CCTs are becoming a measure for quality cancer care, and therapies offered through clinical trials are being considered the preferred treatment choice for physicians and patients. But patient participation in CCTs remains low.…

Read more
Posted: April 23, 2020

The practice of journalism faces a myriad of challenges, including a continual stream of complaints about the credibility of today’s news. The advent of “fake news” has tarnished the longstanding trust and transparency considered the foundation of journalism. To combat this trend, University of Florida College of Journalism and Communications Journalism Professor Kim…

Read more
Posted: April 20, 2020

In 2017, a nine-episode documentary series, Vaccines Revealed, was shared on a closed Facebook group affiliated with anti-vaccination topics.  Since then, the content information on the series had 29,000 shares on Facebook alone. These films were promoted as being superior to the knowledge of doctors and were often referenced in Facebook…

Read more
Posted: March 17, 2020

Corporate leaders who want a social media presence but often don’t have the time to manage it themselves frequently assign someone within the company to serve as their online voice or persona, a practiced called “ghost posting.” University of Florida College of Journalism and Communications researchers Tom Kelleher, associate dean for…

Read more
Posted: March 13, 2020

Through effective environmental health communication, people may become motivated to reduce, mitigate, or prevent environmental exposures that can lead to poor health. Accuracy in communication is critical to reducing uncertainty and increasing understanding about complex issues. Breast cancer is the second most commonly diagnosed cancer in women. It has both…

Read more
Posted: March 9, 2020

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. Online native ads include sponsored news articles, sponsored blog posts, and influencer advertising on social media. But what is advertising and what is editorial content can be confusing…

Read more
Posted: March 7, 2020

Social media has become an increasingly relevant and cost-effective way for organizations to build their brand and their business. The demand for an organization to have an online presence is acute as both the general public and stakeholders become increasingly visible online, and expect the same from corporate leadership. University…

Read more
Posted: March 4, 2020

Social media has become an increasingly relevant and cost-effective way for organizations to build their brand and their business. The demand for an organization to have an online presence is acute as both the general public and stakeholders become increasingly visible online, and expect the same from corporate leadership. University…

Read more
Posted: February 13, 2020

While media is often blamed for exacerbating the ideological and political gap between political parties, discussing politics among friends and family also has a significant impact on increasing polarization, particularly when individuals of opposing political affiliations are not participating in open dialogue. University of Florida College of Journalism and Communications…

Read more
Posted: February 11, 2020

People use cues every day, like social cues or nonverbal cues, to communicate. But how are these cues — relative to Siri, Alexa, social robots, or the myriad hybrid computer and artificial intelligence technologies — being developed? How would a self-driving car, for example, understand sarcasm and do they have…

Read more
Posted: February 7, 2020

Frank LoMonte, University of Florida College of Journalism and Communications (UFCJC) Brechner Center for Freedom of Information director and Jasmine McNealy, UFCJC Marion B. Brechner First Amendment Project associate director and Telecommunication associate professor, will speak at the 2020 Technology, Media & Privacy Law Conference on Feb. 13-14 at the…

Read more
Posted: January 30, 2020

Isabella Ryan, University of Florida College of Journalism and Communications Public Relations administrative assistant, is the recipient of a UF Division Three Superior Accomplishment Award. The prestigious award recognizes staff who contribute outstanding and meritorious service to provide a better experience for students and employees in the university environment. The…

Read more
Posted: January 28, 2020