Refereed Journals and Law Reviews
Feng, Y., Xie, Q., & Chen, H. (2025). From Social Media to E-commerce: Mitigating the Impact of Negative Online Reviews through Influencer Inoculation Messages. Journal of Promotion Management. DOI: 10.1080/10496491.2025.2458299
Xiaofan, W., Qing, X., & Chen, H. (2025). Unlocking the Enigma: Understanding the Motives and Identities of Chinese Youth as Influencer Followers. Qualitative Market Research: An International Journal, 28(2), 353-375. DOI: 10.1108/QMR-03-2024-0041
Windels, K., Mueller, S., Xiaofan, W., & Chen, H. (2024). Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Advertisements. Journal of Advertising, 54(1), 39-56. DOI: 10.1080/00913367.2023.2291474
Chen, H., Wei, X., Zhu, Z., & Chang, C. (2024). Beyond Digital Avatars: Cultural Resonance and Perception of Virtual Influencers’ Advocacy in China. Intercultural Communication Studies, 10(2), 139-160. Retrieved from https://media.whu.edu.cn/c/20250401feq5
Chen, H., & Feng, Y. (2024). Breaking New Ground or Opening Pandora’s Box? Insights from the Special Issue on AI and Social Media Advertising. Journal of Interactive Advertising, 24(4), 1-4. DOI: 10.1080/15252019.2024.2428580
Nan, Y., & Chen, H. (2024). Continuous “Planting A Seed of Interest”: Children’s Book Marketing Strategies on Xiaohongshu. Young Consumers, 26(1), 61-78. DOI: 10.1108/YC-05-2024-2079
Alharbi, R., Chan-Olmsted, S., Chen, H., & Thai, M. (2024). Deep learning framework with multi-perspective social behaviors for vaccine hesitation. Social Network Analysis and Mining, 12(1). DOI: 10.1007/s13278-024-01301-1
Nesbitt, H., Barry, D., Bunch, J., Monaghan, P., & Chen, H. (2024). Exploring the Adoption of a Cooperating Teacher Preparation Program in Agricultural Education: A Case Study. Advancements in Agricultural Development, 5(4), 113-127. DOI: 10.37433/aad.v5i4.505
Chan-Olmsted, S., Chen, H., & Kim, J. (2024). In Smartness We Trust: Consumer Experience, Smart Device Personalization and Privacy Balance. Journal of Consumer Marketing, 41(6). DOI: 10.1108/JCM-12-2021-5072
Bryan, E., Chen, H., Vilaro, M., Chu, H., Grillo, G., Te, P., Buhr, M., Anton, S., & Krieger, J. (2024). Patient Education and Counseling Developing a supportive virtual human to deliver clinical trial education for older women and other populations historically excluded from research. Patient Education and Counseling. DOI: 10.1016/j.pec.2024.108485
Ma, D., Chen, H., & Xiaofan, W. (2024). Social Media Resources and Entrepreneurial Opportunity Evaluation. Journal of Research in Marketing and Entrepreneurship. DOI: 10.1108/JRME-06-2023-0093
Jin, J., & Chen, H. (2024). Ways to Relieve Anxiety: Chinese Consumers’ Perceptions of Paid Digital Knowledge Products. Qualitative Market Research: An International Journal. DOI: 10.1108/QMR-02-2022-0026
Wang, R., & Chen, H. (2024). Youth Perspectives on Native Short-Video Advertising in Chinese Social Media. Journal of Digital & Social Media Marketing, 12(3), 227-246.
Feng, Y., Chen, H., & Xie, Q. (2023). AI Influencers in Advertising: The Role of AI Influencer-related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer-Product Fit. Journal of Interactive Advertising. DOI: 10.1080/15252019.2023.2284355
Lee, S., & Chen, H. (2023). Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements. Journal of Advertising Research. DOI: 10.2501/JAR-2023-022
Chen, H., Li, Y., Wang, Y., Lee, Y., Petri, A., & Cha, T. (2023). Computer Science and Communication Students’ Perception on Integration of AI in Learning: A Case Study of OCEL.AI. Journal of Ethnographic and Qualitative Research, 16(4), 259-274.
Alharbi, R., Chan-Olmsted, S., Chen, H., & Thai, M. (2023). Cultural-aware Machine Learning Based Analysis of COVID-19 Vaccine HesitancyarXiv. arXiv. DOI: https://doi.org/10.48550/arXiv.2304.06953
Chen, H., Chan-Olmsted, S., & My, T. (2023). Culture Sensitivity and Information Access: A Qualitative Study among Ethnic Groups. The Qualitative Report, 28(8), 2504-2522. DOI: 10.46743/2160-3715/2023.5981
Chen, H., & Feng, Y. (2023). Friend or Foe? A Mixed Method Analysis on YouTube Users’ Replies to Top Comments of Femvertising. Qualitative Market Research: An International Journal. DOI: 10.1108/QMR-05-2022-0074
Chen, H., Ma, D., & Sharma, B. (2023). Short Video Marketing Strategy: Evidence from Successful Entrepreneurs on TikTok. Journal of Research in Marketing and Entrepreneurship. DOI: 10.1108/JRME-11-2022-0134
Li, Y., Wang, Y., Lee, Y., Chen, H., Petri, A., & Cha, T. (2023). Teaching Data Science through Storytelling: Improving Undergraduate Data Literacy. Thinking Skills & Creativity. DOI: 10.1016/j.tsc.2023.101311
Lee, Y., Chen, H., & Haley, E. (2023). Vertical Individualism as a Motivating Factor in Perceiving CSR Advertising for East Asian Market. Journal of Current Issues and Research in Advertising. DOI: 10.1080/10641734.2023.2220012
Chen, H., & Lee, Y. (2023). Young Consumers’ Receptivity of Snapchat Advertising: A Mixed Method Study. Journal of Digital & Social Media Marketing, 10(3), 270-282.
Chen, H., Wang, Y., Li, Y., Lee, Y., Petri, A., & Cha, T. (2022). Computer Science and Non-Computer Science Faculty Members’ perception of AI in Learning: A Case Study of OCEL.AI. Education and Information Technologies. DOI: 10.1007/s10639-022-11326-8
Kim, H., Chan-Olmsted, S., & Chen, H. (2022). COVID Information Seeking Behavior and Perception among U.S. Ethnic/Racial Minorities: Effects of Media Consumption and Source Trust. Information Technology & People. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/ITP-02-2022-0107/full/html
Feng, Y., & Chen, H. (2022). Evolving Consumer Responses to Social Issue Campaigns: A Data Mining Case of COVID-19 Ads on YouTube. Journal of Interactive Advertising. DOI: 10.1080/15252019.2022.2063770
Wei, X., Chen, H., Ramirez, A., Jeon, Y., & Sun, Y. (2022). Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement. Journal of Interactive Advertising. DOI: 10.1080/15252019.2022.2116963
Feng, Y., & Chen, H. (2022). Leveraging Artificial Intelligence to Analyze Consumer Sentiments within Their Context: A Case Study of Always #LikeAGirl Campaign.
Kong, S., & Chen, H. (2022). Revisiting SMCC Model: How Chinese Public Relations Practitioners Handle Social Mediated Crisis. Public Relations Review. DOI: 10.1016/j.pubrev.2022.102259
Hu, Y., & Chen, H. (2022). Silence on Social Media: Factors Shaping Chinese International Students' Decision on Speaking Up on Social Media. Journal of Intercultural Communication Research. DOI: 10.1080/17475759.2022.2142271
Alpert, J., Bradshaw, A., Riddell, H., Chen, H., & Chen, X. (2022). Young Adults’ Preferences of Vaping Content on Instagram: Qualitative Interviews Utilizing the Associative Imagery Technique. Qualitative Health Communication, 1(2), 22-34. Retrieved from https://tidsskrift.dk/qhc/article/view/126310
Chen, H., Chan-Olmsted, S., Kim, J., & Mayor Sanabria, I. (2021). Consumers’ perception on artificial intelligence applications in marketing communication. Qualitative Market Research: An International Journal. DOI: 10.1108/QMR-03-2021-0040
Zhi, H., & Chen, H. (2021). Dependent or Independent: Exploring the Culture of Local Coffee Shops in China. European Journal of Food, Drink and Culture, 1(2), 4-21. DOI: 10.21427/c60k-1c53
Chen, H., Ma, D., & Wang, R. (2021). Flexibility and Sensitivity: Chinese Entrepreneurs’ Perception of Social Media Marketing. Journal of Research in Marketing and Entrepreneurship, 23(2), 365-382. DOI: 10.1108/JRME-06-2019-0055
Feng, Y., Chen, H., & Ahn, H. (2021). How Consumers React to Woke Ads on YouTube: Methodological Triangulation Based on Social Media Data and Self-Report Data. Journal of Research in Interactive Marketing, 15(4), 529-548. DOI: 10.1108/JRIM-09-2020-0185
Lee, S., Chen, H., & Lee, Y. (2021). How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness. Journal of Product and Brand Management, 31(1), 149-162. DOI: 10.1108/JPBM-02-2020-2757
Lemas, D., Wright, L., & Chen, H. (2021). Perspectives of pregnant and breastfeeding women on longitudinal clinical studies that require non-invasive biospecimen collection – a qualitative study. BMC Pregnancy and Childbirth, 21.
Alpert, J., Chen, H., Riddell, H., Chung, Y., & Mu, Y. (2021). Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY). Substance Use and Misuse, 56(6), 879-887. Retrieved from https://pubmed.ncbi.nlm.nih.gov/33749515/
Liang, X., & Chen, H. (2020). A Qualitative Study on Local Individual - or Family – Owned Casual Chinese Restaurants Marketing Communication Strategies. Journal of International Food & Agribusiness Marketing. DOI: 10.1080/08974438.2020.1773368
Feng, Y., Chen, H., & Kong, Q. (2020). An Expert with Whom I can Identify: The Role of Narratives in Influencer Marketing. International Journal of Advertising. DOI: 10.1080/02650487.2020.1824751
Lee, Y., Zhao, W., & Chen, H. (2020). Consumer Response to Virtual CSR Experiences. Journal of Current Issues and Research in Advertising. DOI: doi.org/10.1080/10641734.2020.1734119
Chen, H., & Wang, Y. (2020). How Message Features Influence Consumers’ Perception of Luxury Brands’ Social Media Advertising and Perception of the Brand. Journal of Product & Brand Management. DOI: 10.1108/JPBM-05-2019-2368
Chen, H., Wang, Y., & Qiao, F. (2020). Informing, Reinforcing, and Referencing: Chinese Male Consumers’ Interpretation of Luxury Advertising and Luxury Brands’ Presence on Chinese Social Media. Journal of Global Marketing. DOI: 10.1080/08911762.2020.1777611
Chen, H., Wang, R., & Liang, X. (2020). Demystifying Engagement: Chinese Advertising Practitioners’ Perspective. International Journal of Market Research. DOI: doi.org/10.1177/1470785320905273
Chen, H., & Sahm, B. (2019). "Big Data Is Not the Answer to Everything": Advertising Practitioners' Perception of Big Data. Advertising & Society Quarterly, 20(3). Retrieved from https://www.muse.jhu.edu/article/734583
Chen, H., Wang, R., & Liang, X. (2019). Americanized or Localized: A Qualitative Study on Chinese Advertising Professionals’ Perceptions on Creativity and Strategy in the Digital Age. Global Media and China, 4(2), 233-253. DOI: doi.org/10.1177/2059436419836455
Liu, L., & Chen, H. (2019). Balancing Impressiveness and Favorability: A Qualitative Study on an Emerging Type of Advertising in China. Global Media and China, 4(4), 477-492. DOI: doi.org/10.1177/2059436419855730
Feng, Y., Chen, H., & He, L. (2019). Consumer Responses to Femvertising: A Data Mining Case of Dove’s Campaign for Real Beauty on YouTube. Journal of Advertising, 48(3), 292-301. DOI: doi.org/10.1080/00913367.2019.1602858
Chen, H., & Wang, Y. (2019). Product Placement in Virtual Reality Videos from the Perspective of Dialogic Engagement. Journal of Interactive Advertising, 19(2), 133-147. DOI: doi.org/ 10.1080/15252019.2019.1596850
Chen, H., Ahn, A., & Taylor, R. (2019). Constant Learning, Reflecting, and Adjusting Experiences of Asian Scholars in U. S. Advertising Education. Journal of Intercultural Communication. Retrieved from https://www.immi.se/intercultural/
Lee, Y., & Chen, H. (2018). Empowerment or Alienation: Chinese and Korean immigrant mothers’ perception of mobile media in constructing their social role and facilitating parenting practices in the U.S. Mobile Media & Communication, 6(3), 390-406.
Chen, H., Butler, E., & Liang, X. (2018). Facilitating or Impeding Acculturation: Mobile Social Messaging in Chinese Immigrants’ Everyday Lives. Journal of Intercultural Communication Research, 47(6), 510-529.
Chen, H., Butler, E., Guo, Y., Thomas, G., Modave, F., Gurka, M., & Bian, J. (2018). Facilitation or Hindrance: Physicians’ Perception on Best Practice Alerts (BPA) Usage in an Electronic Health Record System. Health Communication.
George, S., & Chen, H. (2018). International Student Involvement: Leading Away from Home. The Journal of Leadership Education, 17(4), 17-34.
Chen, H., & Lee, Y. (2018). Is Snapchat a Good Place to Advertise? How Media Characteristics Influence Young Consumers’ Receptivity of Snapchat Advertising. International Journal of Mobile Communication, 16(6), 697-714.
Wang, Y., & Chen, H. (2018). The Influence of Dialogic Engagement and Prominence on Visual Product Placement in Virtual Reality Videos. Journal of Business Research.
Chen, H. (2018). Young Consumers’ Perceptions of Social Media Marketing: The Story of Instagram. Journal of Current Issues and Research in Advertising, 28(1), 22-36.
Chen, H., & Wang, Y. (2017). Brand Appearance of Product Placement in Chinese and American Top-Grossing Commercial Movies: A Comparison. Journal of Promotion Management, 23(4), 540-556.
Zhou, L., Chen, H., & Tao, R. (2017). Career Reconstruction: Internal Fragmentation and External Competition of Advertising Industry under the Impact of Big Data. Journalism Bimonthly (Chinese), 2, 83-93.
Chen, H., & Wang, Y. (2017). Connecting or Disconnecting: Luxury Brands’ Social Media Strategies and Affluent Chinese Female Consumers’ Interpretations. Journal of Brand Management, 24(6), 562-574.
Kong, S., & Chen, H. (2017). How the city of Harbin Promotes Its International Image: A Case Study. Journal of Place Branding and Public Policy.
Chen, H., Zhou, L., & Han, S. (2017). Protest and protect: Chinese urban mothers’ perception of smartphone (tablet) in their everyday lives’ communication and interaction with young children. Journal of Asian Pacific Communication, 27(1), 99-120.
Chen, H., & Zhou, L. (2017). The Myth of Big Data: Chinese Advertising Practitioners’ Perspective,. International Journal of Advertising.
Chen, H., & Fan, X. (2016). Information, Circle, and Self-expression: Chinese White-Collar Workers’ Interpretation of Microblogging and Marketing Information on Microblogs. Journal of Ethnographic and Qualitative Research, 11(1), 17-31.
Chen, H., & Wang, Y. (2016). Product Placement in Hollywood Movies: A Longitudinal Analysis. Journal of Promotion Management, 22(6), 835-852. DOI: 10.1080/10496491.2016.1214203