Frank Waddell, Ph.D.
Assistant Professor - Department of Journalism
Dr. T. Franklin Waddell is an assistant professor in the Department of Journalism at the University of Florida’s College of Journalism and Communications.
His current research interests are at the intersection of new technology and online storytelling including work related to automated news, the psychology of online comments, and the effects of social television.
Dr. Waddell’s research has been published in a variety of journals including first author articles at Journalism and Mass Communication Quarterly, New Media & Society, Journal of Broadcasting & Electronic Media, Communication Monographs, Digital Journalism, Journalism Studies, Electronic News, Journal of Media Psychology, International Journal of Communication, Psychology of Popular Media Culture, Cyberpsychology, Behavior, and Social Networking, and ACM CHI, among other outlets. His work has also earned top paper honors at divisions of the Association for Education in Journalism and Mass Communication.
Dr, Waddell teaches graduate and undergraduate classes in research methods, communication theory, and mass communication statistics. In 2017, he was awarded for “Outstanding Service on Behalf of Graduate & Professional Students” by the University of Florida Graduate Student Council. In 2018, he was awarded the “Excellence Award for Assistant Professors” at the University of Florida.
Ph.D., Mass Communication, Pennsylvania State University, 2016
M.A., Communication, Virginia Tech, 2012
B.A., Communication, Virginia Tech, 2010
- Frank Waddell Comments on Military Retail Outlets Featuring Sports on Their In-Store Televisions (April 16, 2019)
- Frank Waddell Pens Article On Reactions to News in Public Places (September 11, 2018)
- People Trust Human Journalists Over Algorithms (June 26, 2018)
- Frank Waddell Receives UF Excellence Award for Assistant Professors (May 3, 2018)
- How to Counter Violence in Media (November 28, 2017)
- All News About Frank Waddell
Waddell, T. F. (Forthcoming). Can an algorithm reduce the perceived bias of news? Testing the effect of machine attribution on news readers’ evaluations of bias, anthropomorphism, and credibility. Journalism & Mass Communication Quarterly.
Waddell, T. F. (2018). When comments and quotes collide: How exemplars and prior attitudes affect news credibility. Journalism Studies. doi: 10.1080/1461670X.2018.1533415
Waddell, T. F. (2018). The authentic (and angry) audience: How comment authenticity and sentiment impact news evaluation. Digital Journalism. doi: 10.1080/21670811.2018.1490656
Waddell, T. F. (2018). A robot wrote this? How perceived machine authorship affects news credibility. Digital Journalism. doi: 10.1080/21670811.2017.1384319
Waddell, T. F. (2017). This tweet brought to you by a journalist: How comment gatekeeping influences online news credibility. Electronic News.
Waddell, T. F. (2017). What does the crowd think? How online comments and popularity metrics affect news credibility and issue importance. New Media & Society.
Waddell, T. F., & Bailey, A. (2017). Inspired by the crowd: The effect of online comments on elevation and universal orientation. Communication Monographs. doi: 10.1080/03637751.2017.1369137
Waddell, T. F. (2017). The effect of counter-exemplars and victim expectations on crime perceptions and hostile attitudes towards racial minorities. International Journal of Communication.
Waddell, T. F., & Bailey, E. (2017). Is social television the “anti-laugh track?” Testing the effect of negative comments and canned laughter on comedy reception. Psychology of Popular Media Culture.
Waddell, T. F., & Sundar, S. S. (2017). #thisshowsucks! The overpowering influence of negative social media comments on television viewers. Journal of Broadcasting & Electronic Media.
Waddell, T. F., Bailey, E., & Davis, S. E. (2017). Does elevation reduce viewers’ enjoyment of media violence? Testing the intervention potential of inspiring media. Journal of Media Psychology. doi: http://dx.doi.org/10.1027/1864-1105/a000214
Waddell, T. F. (2016). The allure of privacy or the desire for self-expression? Identifying users’ gratifications for ephemeral, photograph-based communication. Journal of Cyberpsychology, Behavior, and Social Networking, 19(7), 441-445. doi: doi:10.1089/cyber.2015.0677
Waddell, T. F., & Ivory, J. D. (2015). It’s not easy trying to be one of the guys: The effect of avatar attractiveness, avatar sex, and user sex on the success of help-seeking requests in an online game. Journal of Broadcasting & Electronic Media, 59(1), 112-129. doi: 10.1080/08838151.2014.9982 21.
Waddell, T. F., Sundar, S. S., & Auriemma, J. (2015). Can customizing an avatar motivate exercise intentions and health behaviors among those with low health ideals? Cyberpsychology, Behavior, and Social Networking, 18(11), 687-690. doi: 10.1089/cyber.2014.0356
Online News, Automated Journalism, Social Television, Media Violence
- Media Effects, Media Psychology
Syllabi from the current and three previous semesters:
- MMC 6455 - Mass Communication Statistics - Spring 2019 (PDF)
- MMC 6936 - Advanced Mass Communication Statistics - Spring 2019 (PDF)
- MMC 6402 - Seminar in Mass Communication Theory - Fall 2018 (PDF)
- MMC 6455 - Mass Communication Statistics - Fall 2018 (PDF)
- MMC 6400 - Mass Communication Theory - Spring 2018 (PDF)
- MMC 6936 - Advanced Mass Communication Statistics - Spring 2018 (PDF)
- MMC 6421 - Research Methods in Mass Communication - Fall 2017 (PDF)
- MMC 6936 - Mass Communication Statistics - Fall 2017 (PDF)