Frank Waddell

University of Florida College of Journalism and Communications (UFCJC) Assistant Professor Frank Waddell, was interviewed on Sept. 10, 2020 by UFCJC Executive Director of External Relations Randy Bennett about his research on trust in news and his work with the Consortium on Trust in Media and Technology. Below the video…

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Posted: September 15, 2020

Advertisers are increasingly turning to video ad customization to engage consumers in their products. Past research found that found that brands using video advertising that allow for customer choice can trigger a 106 percent higher click-through rate and almost three times ad recall compared to that of non-customized ads. However,…

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Posted: August 18, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is the co-author of “The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising” published in the Journal of Current Issues & Research in Advertising published on July 12. Waddell and co-author…

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Posted: July 28, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received one of two Mass Communication and Society “Top Reviewer” awards. The annual award recognizes a scholar who has done an outstanding job reviewing papers. This year, two scholars were chosen for their service. The award…

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Posted: July 7, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received the Journalism and Mass Communications Quarterly (JMCQ) 2019 Outstanding Article Award for “Can an Algorithm Reduce the Perceived Bias of News? Testing the Effect of Machine Attribution on News Readers’ Evaluations of Bias, Anthropomorphism, and…

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Posted: May 29, 2020

Frank Waddell, University of Florida College of Journalism and Communications Advertising assistant professor, was quoted in “Social Media Bots Are Damaging Our Democracy” published in Engadget on Aug. 15. The article focuses on the popularity of social media posts and reports that when major news breaks, roughly two-thirds of American…

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Posted: August 23, 2019

Virtual reality (VR) technology and applications have exploded over the past several years, with estimates of VR growing to a $160 billion industry by 2023. Academic research on virtual reality is also common, but what insights can be gleaned from this large body of work? A new study by a…

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Posted: July 31, 2019

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was quoted in “Killing Comments Won’t Cure Our Toxic Internet Culture” published on Engadget.com on May 3. The article focuses on the conundrum of whether online newspapers should remove their comments sections altogether. The comments sections are driven…

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Posted: May 3, 2019

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is quoted in “Retailer on Military Bases Says TV News Is Too ‘Divisive.’ Its Suggestion? Tune to Sports” published in The New York Times on April 13. The article features a decision made by the Army &…

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Posted: April 16, 2019

University of Florida College of Journalism and Communications Journalism Assistant Professor Frank Waddell’s article “When MSNBC or Fox News airs in public places, how do people react?” was published in The Conversation on Sept. 11. The article addresses news consumers’ perception of the influence of news outlets playing in public on…

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Posted: September 11, 2018

News organizations are starting to experiment with automated content. Research suggests readers perceive news written by algorithms as less credible than if it’s written by a human. However, this perception can be reduced by exposure to robots in popular culture. That’s the finding of two studies examining the impact of…

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Posted: June 26, 2018

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor is the recipient of the UF Excellence Award for Assistant Professors. Waddell was chosen for the quality and innovativeness of his research on media effects and new communication technology. The award includes a one-time allocation of $5,000…

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Posted: May 3, 2018