Frank Waddell

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is quoted in “Don’t Read the Comments? For News Sites, it Might be Worth the Effort” published on poynter.com on Nov. 4. The story focuses on online newspaper comments. Some papers have discontinued the option of online…

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Posted: November 4, 2021

This story, written by Alisson Clark, originally appeared in UF News on June 10, 2021. Illustration by Allie Schutt. When a fictional female journalist appears on screen, chances are she’s about to sleep with one of her sources. It’s a trope that infuriates actual women in news media — and…

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Posted: June 15, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor and four CJC doctoral students are the recipients of top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). The papers will be presented at the virtual 2021 AEJMC conference from Aug. 4-7.…

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Posted: May 17, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was named a 2020 “Distinguished Reviewer” by the Journal of Media Psychology. The honor is in recognition for excellence in academic quality assurance and service to the journal. Waddell was nominated by the Journal’s Associate Editors based…

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Posted: March 31, 2021

A story written by a journalist with assistance from artificial intelligence — the man/machine model – is perceived as the least biased and most credible news story, and organizations that provide that information about automation in a byline at the top of the story provide readers with much-needed transparency. Those…

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Posted: December 12, 2020

University of Florida College of Journalism and Communications (UFCJC) Assistant Professor Frank Waddell, was interviewed on Sept. 10, 2020 by UFCJC Executive Director of External Relations Randy Bennett about his research on trust in news and his work with the Consortium on Trust in Media and Technology. Below the video…

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Posted: September 15, 2020

Advertisers are increasingly turning to video ad customization to engage consumers in their products. Past research found that found that brands using video advertising that allow for customer choice can trigger a 106 percent higher click-through rate and almost three times ad recall compared to that of non-customized ads. However,…

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Posted: August 18, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is the co-author of “The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising” published in the Journal of Current Issues & Research in Advertising published on July 12. Waddell and co-author…

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Posted: July 28, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received one of two Mass Communication and Society “Top Reviewer” awards. The annual award recognizes a scholar who has done an outstanding job reviewing papers. This year, two scholars were chosen for their service. The award…

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Posted: July 7, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received the Journalism and Mass Communications Quarterly (JMCQ) 2019 Outstanding Article Award for “Can an Algorithm Reduce the Perceived Bias of News? Testing the Effect of Machine Attribution on News Readers’ Evaluations of Bias, Anthropomorphism, and…

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Posted: May 29, 2020

Frank Waddell, University of Florida College of Journalism and Communications Advertising assistant professor, was quoted in “Social Media Bots Are Damaging Our Democracy” published in Engadget on Aug. 15. The article focuses on the popularity of social media posts and reports that when major news breaks, roughly two-thirds of American…

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Posted: August 23, 2019

Virtual reality (VR) technology and applications have exploded over the past several years, with estimates of VR growing to a $160 billion industry by 2023. Academic research on virtual reality is also common, but what insights can be gleaned from this large body of work? A new study by a…

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Posted: July 31, 2019