Frank Waddell

Frank Waddell, University of Florida College of Journalism and Communications Advertising assistant professor, was quoted in “Social Media Bots Are Damaging Our Democracy” published in Engadget on Aug. 15. The article focuses on the popularity of social media posts and reports that when major news breaks, roughly two-thirds of American…

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Posted: August 23, 2019

Virtual reality (VR) technology and applications have exploded over the past several years, with estimates of VR growing to a $160 billion industry by 2023. Academic research on virtual reality is also common, but what insights can be gleaned from this large body of work? A new study by a…

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Posted: July 31, 2019

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was quoted in “Killing Comments Won’t Cure Our Toxic Internet Culture” published on Engadget.com on May 3. The article focuses on the conundrum of whether online newspapers should remove their comments sections altogether. The comments sections are driven…

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Posted: May 3, 2019

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is quoted in “Retailer on Military Bases Says TV News Is Too ‘Divisive.’ Its Suggestion? Tune to Sports” published in The New York Times on April 13. The article features a decision made by the Army &…

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Posted: April 16, 2019

University of Florida College of Journalism and Communications Journalism Assistant Professor Frank Waddell’s article “When MSNBC or Fox News airs in public places, how do people react?” was published in The Conversation on Sept. 11. The article addresses news consumers’ perception of the influence of news outlets playing in public on…

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Posted: September 11, 2018

News organizations are starting to experiment with automated content. Research suggests readers perceive news written by algorithms as less credible than if it’s written by a human. However, this perception can be reduced by exposure to robots in popular culture. That’s the finding of two studies examining the impact of…

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Posted: June 26, 2018

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor is the recipient of the UF Excellence Award for Assistant Professors. Waddell was chosen for the quality and innovativeness of his research on media effects and new communication technology. The award includes a one-time allocation of $5,000…

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Posted: May 3, 2018

Research & Insights

How to Counter Violence in Media

The portrayal of violence in media has been a subject of widespread debate, argument and study. Some research suggests that viewing violence in media that “sanitize, justify or trivialize violent acts” might normalize it and make it more enjoyable. Less well-known are techniques to reduce the possible effects of viewing…

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Posted: November 28, 2017

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received one of five 2016 Distinguished Reviewer Awards from the Journal of Media Psychology (JMP). The JMP is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal…

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Posted: July 27, 2017

by Frank Waddell After the proliferation of fake news during the 2016 election cycle, the journalism field has come to a grim realization: Accuracy is no longer necessary for news to reach a broad audience. This is particularly problematic on social media, where traditional journalistic functions such as gatekeeping aren’t…

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Posted: June 29, 2017

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was one of two recipients of UF’s Outstanding Service by a Faculty Member on behalf of Graduate Students Award from the Graduate Student Council (GSC). This testimonial from Waddell’s research assistant, who graduated with an M.A. in…

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Posted: April 27, 2017

University of Florida College of Journalism and Communications Journalism Assistant Professor Frank Waddell participated in Experts Roundtable: The Future of Journalism in Trump’s America published in The Conversation on Nov. 29. Waddell focused on navigating the fake news landscape. He suggested that news outlets can educate the public in media…

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Posted: December 5, 2016