College Directory

Kasey Windels, Ph.D.

Assistant Professor - Department of Advertising

Office: 3059 Weimer Phone: 352-294-1398 Email: kwindels@ufl.edu Twitter: @windels

Bio

Kasey Windels is an assistant professor of advertising at the University of Florida College of Journalism and Communication.

Before joining UF in 2018, Windels was an associate professor of digital advertising at Louisiana State University. Prior to LSU, she was an assistant professor at DePaul University.

Her research interests center on the advertising agency itself, with a specific interest on creativity within the advertising agency. One stream of research examines why there are so few women in creative roles within advertising agencies, while another examines the social and environmental factors that influence creativity within the advertising agency. Windels has earned five research awards in her career, including best article of the year for both a journal and a major advertising conference. Further, a statistic from her research on who gets credited for work featured in the Communication Arts Advertising Annual was used to name the 3% Conference, an annual conference dedicated to supporting more female creative leadership in advertising agencies.

Education

Ph.D., University of Texas, Austin
M.A., University of Texas, Austin
B.A.,  Louisiana State University

News

Publications

Champlin, Sara, Yvette Sterbenk, Kasey Windels and Madison Poteet (forthcoming), “How Brand-Cause Fit Shapes Real-World Advertising Messages: A Qualitative Exploration of ‘Femvertising,’” International Journal of Advertising.

Windels, Kasey, (forthcoming), “Bridging Academic and Practitioner Theories on How to Communicate Effectively with Men and Women,Qualitative Market Research: An International Journal, 22 (3).

Stuhlfaut, Mark W. and Kasey Windels (2019), “Altered States: The Effects of Media and Technology on the Creative Process in Advertising Agencies,” Journal of Marketing Communications, 25 (1), 1-27. *Lead article

Windels, Kasey, Yongick Jeong, Lance Porter, A-Reum Jung, Rui Wang, Jun Heo (2018), “My Friend Likes This Brand: Do Ads with Social Context Attract More Attention on Social Networking Sites?” Computers in Human Behavior, 84, 420-429.

Windels, Kasey and Mark W. Stuhlfaut, (2018), “New Advertising Agency Roles in the Ever-Expanding Media Landscape,” Journal of Current Issues and Research in Advertising, 39 (3), 226-243.

Mallia, Karen L. and Kasey Windels (2017), “Female Representation Among Advertising’s Creative Elite: A Content Analysis of the Communication Arts Advertising Annual,Advertising & Society Quarterly, 18 (4).

Windels, Kasey and Mark W. Stuhlfaut (2017), “Teaching Creativity: Experimental Evidence of Three Strategies for Teaching Industry Standards for Creative Excellence,” Journal of Advertising Education, 21 (1), 13-25.

Windels, Kasey (2016), “Stereotypical or Just Typical: How do U.S. Practitioners View the Role and Function of Stereotypes in Advertising?” International Journal of Advertising, 35 (5), 864-887.

Chu, Shu-Chuan, Kasey Windels and Sara Kamal (2016), “The Influence of Self-Construal and Materialism on Social Media Intensity: A Study of China and the United States,” International Journal of Advertising, 35 (3), 569-588.

Stuhlfaut, Mark W. and Kasey Windels (2015), “The Creative Code: A Moderator of Divergent Thinking in the Development of Marketing Communications,” Journal of Marketing Communications, 21 (4), 241-259.

Windels, Kasey and Karen L. Mallia (2015), “How Being Female Impacts Learning and Career Growth in Advertising Creative Departments,” Employee Relations. 37 (1), 122-140.

Windels, Kasey and Mark W. Stuhlfaut (2014), “Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies,” Journal of Current Issues and Research in Advertising, 35 (2), 147-166. Best Article of 2014, Runner Up.

Windels, Kasey, Karen L. Mallia and Sheri J. Broyles (2013), “Soft Skills: The Difference Between Leading and Leaving the Advertising Industry?” Journal of Advertising Education, 18 (2), 17-27.  Best Article Award of 2013-2014.

Mallia, Karen L., Kasey Windels and Sheri J. Broyles (2013), “The Fire Starter and the Brand Steward: An Examination of Successful Leadership Traits for the Advertising-Agency Creative Director,” Journal of Advertising Research, 53 (3), 339-353.

Windels, Kasey and Wei-Na Lee (2012), “The Construction of Gender and Creativity in Advertising Creative Departments,” Gender in Management: An International Journal, 27 (8), 502-519.

Stuhlfaut, Mark W. and Kasey Windels (2012), “Measuring the Organisational Impact on Creativity: The Creative Code Intensity Scale,” International Journal of Advertising, 31 (4), 795-818.

Windels, Kasey (2011), “What’s in a Number? Minority Status and Implications for Creative Professionals,” Creativity Research Journal, 23 (4), 321-329.

Mallia, Karen L. and Kasey Windels (2011), “Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women,” Journal of Interactive Advertising, 11 (2), 30-44.

Windels, Kasey, Wei-Na Lee and Yi-Hsin Yeh (2010), “Does the Creative Boys’ Club Begin in the Classroom?,” Journal of Advertising Education, 14 (2), 15-24.

Research

Windels examines the advertising industry in her research. She is interested in how agencies can encourage employee creativity, how agencies can develop a more inclusive environment for women and people of color, and how the industry’s current culture and demographic makeup contributes to stereotypical representations in advertisements. Her latest research looks at the new roles and positions advertising agencies have adopted to keep up with a complex and ever-expanding digital media environment.

Courses

Syllabi from the current and three previous semesters: