Kasey Windels

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. Studies show that such advertising creates feel-good emotions among buyers. However, it’s important to consider the ways that these seemingly positive advertisements can be harmful to feminist…

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Posted: July 19, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality Until the Next Generation: Evidence of the Persistence of Postfeminist Discourse in Advertising” published in Feminist Media Studies on June 28. In their study,…

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Posted: July 6, 2021

The UF Consortium on Trust in Media and Technology has named five UF Trust Consortium Scholars for 2021-2022 who exemplify its commitment to working across disciplines to examine ways trust is being eroded and how it can be restored. The work of these scholars ranges from examining the ways humans…

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Posted: May 27, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, has received the top reviewer award and was selected as the runner-up for top article in the Journal of Advertising in 2020. During 2020, Windels reviewed at least one version of six different manuscripts. She also reviewed…

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Posted: March 22, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as a guest associate editor for the Journal of Advertising before assuming the role of associate editor in the near future. The Journal of Advertising is published five times each year and is a peer-reviewed…

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Posted: March 19, 2021

It is widely accepted in the advertising industry that creativity is a key quality for employees to continue to create new campaigns, solve problems and compete with other advertising firms. There also is a general belief that advertising “creative” professionals, who are charged with creating the ideas for advertisements, are…

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Posted: October 30, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of  “Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory test of Competing Predictions” published in the Journal of Advertising on Aug. 17, 2020. Windels and Federico de Gregorio’s study focused on…

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Posted: October 19, 2020

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received? Award-winning femvertisements often draw on the empowering messages contained within feminist ideals while also neutralizing the true political force of those ideals, thus undoing the work of feminism. To better understand the impact…

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Posted: May 25, 2020

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. Online native ads include sponsored news articles, sponsored blog posts, and influencer advertising on social media. But what is advertising and what is editorial content can be confusing…

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Posted: February 10, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses” published in the Journal of Advertising on Nov. 21. Windels, and co-authors Sara Champlin, Summer Shelton Ph.D 2019, Yvette Sterbenk and Maddison Poteet, report…

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Posted: November 22, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Bringing Advertising Practitioner Theories and Academic Theories on How to Communicate Effectively with Men and Women” published in Qualitative Market Research: An International Journal, 2019. The study found that “many professionals believed women…

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Posted: June 20, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “New Advertising Agency Roles in the Ever-Expanding Media Landscape” published in the Journal of Current Issues & Research in Advertising on Nov. 27. In the article, co-authored with University of Kentucky College of…

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Posted: November 30, 2018