Kasey Windels Archives

Kasey Windels

UFCJC Students Experience “Transformative Journey” in Cannes

Monday July 22, 2024

“My study abroad experience in Cannes, France, was a transformative journey of self-discovery, cultural immersion, and professional growth. I learned about my strengths and passions, gained a deeper understanding of my cultural background, and developed new career aspirations.” That was a common reaction from the cohort of 27 students who participated in the “UF in […]

Study: Women, Minorities and Older Employees Can Experience Ageism in the Advertising Industry

Wednesday January 31, 2024

A new study has found that women and racial/ethnic minorities in the advertising industry experience ageism differently based on their gender and racial/ethnic identities. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Eliana DuBosar and Sophia Mueller, Ph.D. 2023, were featured in “Same Age, Different […]

Study: PSA Content Increasingly Employs Neoliberal Discourses

Wednesday January 10, 2024

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through structural and systemic solutions. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, University of Miami Assistant Professor Sophia […]

Study: Advertising Agencies Capitalize Upon and Benefit from Workers’ Race and Ethnicity

Tuesday December 19, 2023

A new study has revealed how agencies capitalize upon and benefit from workers’ race and ethnicity as well as the invisible labor performed because of that identity. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and UFCJC doctoral students Kelsey Lunsford and Noura Ibrahim are featured […]

Study: An Examination of the Advertising’s Industry Race and Ethnicity Problem

Monday May 8, 2023

A new study has found that the unfriendly culture of many advertising agencies ultimately pushes people of color out of the industry’s mainstream and into segregated multicultural agencies. The findings by Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and doctoral students Noura Ibrahim and Lincoln Lu were featured in […]

Study: How Gender Identity Can Shape Work Experiences for Women in Advertising Agencies

Friday September 9, 2022

A new study has found that gender identity can shape work experiences for women in advertising agencies and influence their desire to remain in the industry. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and UFCJC doctoral students Sophia Mueller and Eliana Dubosar were featured in […]

Kasey Windels and CJC Doctoral Student Co-Author Article on Postfeminist Discourse in Advertising

Tuesday July 6, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality Until the Next Generation: Evidence of the Persistence of Postfeminist Discourse in Advertising” published in Feminist Media Studies on June 28. In their study, Windels, Makady and Sara Champlin […]

UF Consortium on Trust in Media and Technology Announces Next Class of Trust Scholars

Thursday May 27, 2021

The UF Consortium on Trust in Media and Technology has named five UF Trust Consortium Scholars for 2021-2022 who exemplify its commitment to working across disciplines to examine ways trust is being eroded and how it can be restored. The work of these scholars ranges from examining the ways humans interact with robotic technology to […]

Kasey Windels Receives Journal of Advertising National Recognition

Monday March 22, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, has received the top reviewer award and was selected as the runner-up for top article in the Journal of Advertising in 2020. During 2020, Windels reviewed at least one version of six different manuscripts. She also reviewed several revisions of various manuscripts, […]

Kasey Windels Selected as Guest Associate Editor for the Journal of Advertising

Friday March 19, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as a guest associate editor for the Journal of Advertising before assuming the role of associate editor in the near future. The Journal of Advertising is published five times each year and is a peer-reviewed academic journal covering advertising theories […]

Kasey Windels Co-Authors Article on Advertising Agency Professionals’ Level of Creativity

Monday October 19, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory test of Competing Predictions” published in the Journal of Advertising on Aug. 17, 2020. Windels and Federico de Gregorio’s study focused on whether advertising professionals who are […]

Kasey Windels Co-Authors Article on Selling Feminism in Advertising

Friday November 22, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses” published in the Journal of Advertising on Nov. 21. Windels, and co-authors Sara Champlin, Summer Shelton Ph.D 2019, Yvette Sterbenk and Maddison Poteet, report on their study of how […]

Kasey Windels Authors Journal Article on Advertisers Communicating Effectively with Men and Women

Thursday June 20, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Bringing Advertising Practitioner Theories and Academic Theories on How to Communicate Effectively with Men and Women” published in Qualitative Market Research: An International Journal, 2019. The study found that “many professionals believed women preferred other-oriented messages, while men […]

Kasey Windels Co-Authors Article on New and Changing Roles in Advertising Agencies

Friday November 30, 2018

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “New Advertising Agency Roles in the Ever-Expanding Media Landscape” published in the Journal of Current Issues & Research in Advertising on Nov. 27. In the article, co-authored with University of Kentucky College of Communication and Information Studies Integrated […]

UF College of Journalism and Communications Announces Unprecedented Expansion

Monday August 6, 2018

The University of Florida College of Journalism and Communications announced today the addition of 15 new full-time faculty members, an expansion of faculty ranks that is believed to be unprecedented in the field. Included among the new positions is the Michael and Linda Connelly Lecturer in Narrative Nonfiction. Both Connelly, a best-selling author, and his […]