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Kasey Windels

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Evaluating how advertising researchers study practitioners

Tuesday April 7, 2026

Although the body of advertising research is wide, some experts worry that it is oversaturated with studies focused on consumer perceptions and behaviors, while studies on advertising professionals are underrepresented.

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Three UFCJC Faculty Included in ScholarGPS 2024 Top Scholars Listings

Tuesday June 3, 2025

Three University of Florida College of Journalism and Communications (UFCJC) Advertising faculty have been ranked in the top 0.5% of all advertising scholars worldwide according to ScholarGPS. Associate Professor in Artificial Intelligence Yang Feng, …

UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2025 AAA Annual Conference

Wednesday March 12, 2025

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty and graduate students participated in the 2025 American Academy of Advertising (AAA) Annual Conference in Pittsburgh, Pennsylvania, from March 6-9, 2025. Yang Feng, …

How Neoliberal Ideas Shaped Public Service Announcements: A Three-Decade Analysis

Tuesday December 31, 2024

While traditional advertising is considered a function of capitalism, public service announcements have long been considered a function for the public good. But new research reveals how neoliberal ideology has increasingly infiltrated even these public-interest messages.

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UFCJC Students Experience “Transformative Journey” in Cannes

Monday July 22, 2024

“My study abroad experience in Cannes, France, was a transformative journey of self-discovery, cultural immersion, and professional growth. I learned about my strengths and passions, gained a deeper understanding of my cultural background, and developed new …

Study: PSA Content Increasingly Employs Neoliberal Discourses

Wednesday January 10, 2024

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through structural and systemic solutions. The findings by Kasey …

UF Consortium on Trust in Media and Technology Announces Next Class of Trust Scholars

Thursday May 27, 2021

The UF Consortium on Trust in Media and Technology has named five UF Trust Consortium Scholars for 2021-2022 who exemplify its commitment to working across disciplines to examine ways trust is being eroded and how it can be restored. The work of these …

Kasey Windels Receives Journal of Advertising National Recognition

Monday March 22, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, has received the top reviewer award and was selected as the runner-up for top article in the Journal of Advertising in 2020. During 2020, Windels …
Kasey Windels

Kasey Windels Selected as Guest Associate Editor for the Journal of Advertising

Friday March 19, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as a guest associate editor for the Journal of Advertising before assuming the role of associate editor in the near future. The Journal …

Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Prediction

Friday October 30, 2020

Researchers examine three groups — creatives, noncreatives and the general population — to determine if there are significant differences in creativity between creative and non-creative individuals.

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Kasey Windels

Kasey Windels Co-Authors Article on Advertising Agency Professionals’ Level of Creativity

Monday October 19, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of  “Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory test of Competing Predictions” published …

Examining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages

Monday February 10, 2020

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. This study evaluated whether consumers recognize native ads on digital news website home pages at the same speed and as effectively as they do banner advertising.

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