Kasey Windels

Most research on gender issues in advertising thus far has focused on the barriers women face in the creative departments of advertising agencies. But why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees. University of Florida College…

Read more
Posted: October 24, 2022

A new study has found that gender identity can shape work experiences for women in advertising agencies and influence their desire to remain in the industry. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and UFCJC doctoral students Sophia Mueller and…

Read more
Posted: September 9, 2022

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. Studies show that such advertising creates feel-good emotions among buyers. However, it’s important to consider the ways that these seemingly positive advertisements can be harmful to feminist…

Read more
Posted: July 19, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality Until the Next Generation: Evidence of the Persistence of Postfeminist Discourse in Advertising” published in Feminist Media Studies on June 28. In their study,…

Read more
Posted: July 6, 2021

The UF Consortium on Trust in Media and Technology has named five UF Trust Consortium Scholars for 2021-2022 who exemplify its commitment to working across disciplines to examine ways trust is being eroded and how it can be restored. The work of these scholars ranges from examining the ways humans…

Read more
Posted: May 27, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, has received the top reviewer award and was selected as the runner-up for top article in the Journal of Advertising in 2020. During 2020, Windels reviewed at least one version of six different manuscripts. She also reviewed…

Read more
Posted: March 22, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as a guest associate editor for the Journal of Advertising before assuming the role of associate editor in the near future. The Journal of Advertising is published five times each year and is a peer-reviewed…

Read more
Posted: March 19, 2021

It is widely accepted in the advertising industry that creativity is a key quality for employees to continue to create new campaigns, solve problems and compete with other advertising firms. There also is a general belief that advertising “creative” professionals, who are charged with creating the ideas for advertisements, are…

Read more
Posted: October 30, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of  “Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory test of Competing Predictions” published in the Journal of Advertising on Aug. 17, 2020. Windels and Federico de Gregorio’s study focused on…

Read more
Posted: October 19, 2020

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received? Award-winning femvertisements often draw on the empowering messages contained within feminist ideals while also neutralizing the true political force of those ideals, thus undoing the work of feminism. To better understand the impact…

Read more
Posted: May 25, 2020

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. Online native ads include sponsored news articles, sponsored blog posts, and influencer advertising on social media. But what is advertising and what is editorial content can be confusing…

Read more
Posted: February 10, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses” published in the Journal of Advertising on Nov. 21. Windels, and co-authors Sara Champlin, Summer Shelton Ph.D 2019, Yvette Sterbenk and Maddison Poteet, report…

Read more
Posted: November 22, 2019