Kasey Windels

Racial and ethnic minorities are underrepresented in the advertising industry. While Hispanic/Latino persons make up nearly 19% of the U.S. total population, they represent only 10% of advertising and public relations professionals, according to the U.S. Bureau of Labor Statistics (2021). Similar unequal representation holds true for Black/African Americans in…

A new study has found that the unfriendly culture of many advertising agencies ultimately pushes people of color out of the industry’s mainstream and into segregated multicultural agencies. The findings by Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and doctoral students Noura Ibrahim and…

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On March 10, 2023, Advertising Associate  Professor Kasey Windels and doctoral student Sophia Mueller discussed their research on “How Professionals’ Identities Shape Their Experiences in The Advertising…

Most research on gender issues in advertising thus far has focused on the barriers women face in the creative departments of advertising agencies. But why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees. University of Florida College…

A new study has found that gender identity can shape work experiences for women in advertising agencies and influence their desire to remain in the industry. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and UFCJC doctoral students Sophia Mueller and…

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. Studies show that such advertising creates feel-good emotions among buyers. However, it’s important to consider the ways that these seemingly positive advertisements can be harmful to feminist…

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality Until the Next Generation: Evidence of the Persistence of Postfeminist Discourse in Advertising” published in Feminist Media Studies on June 28. In their study,…

The UF Consortium on Trust in Media and Technology has named five UF Trust Consortium Scholars for 2021-2022 who exemplify its commitment to working across disciplines to examine ways trust is being eroded and how it can be restored. The work of these scholars ranges from examining the ways humans…

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, has received the top reviewer award and was selected as the runner-up for top article in the Journal of Advertising in 2020. During 2020, Windels reviewed at least one version of six different manuscripts. She also reviewed…

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as a guest associate editor for the Journal of Advertising before assuming the role of associate editor in the near future. The Journal of Advertising is published five times each year and is a peer-reviewed…

It is widely accepted in the advertising industry that creativity is a key quality for employees to continue to create new campaigns, solve problems and compete with other advertising firms. There also is a general belief that advertising “creative” professionals, who are charged with creating the ideas for advertisements, are…

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of  “Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory test of Competing Predictions” published in the Journal of Advertising on Aug. 17, 2020. Windels and Federico de Gregorio’s study focused on…