Kasey Windels

It is widely accepted in the advertising industry that creativity is a key quality for employees to continue to create new campaigns, solve problems and compete with other advertising firms. There also is a general belief that advertising “creative” professionals, who are charged with creating the ideas for advertisements, are…

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Posted: October 30, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of  “Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory test of Competing Predictions” published in the Journal of Advertising on Aug. 17, 2020. Windels and Federico de Gregorio’s study focused on…

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Posted: October 19, 2020

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received? Award-winning femvertisements often draw on the empowering messages contained within feminist ideals while also neutralizing the true political force of those ideals, thus undoing the work of feminism. To better understand the impact…

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Posted: May 25, 2020

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. Online native ads include sponsored news articles, sponsored blog posts, and influencer advertising on social media. But what is advertising and what is editorial content can be confusing…

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Posted: February 10, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses” published in the Journal of Advertising on Nov. 21. Windels, and co-authors Sara Champlin, Summer Shelton Ph.D 2019, Yvette Sterbenk and Maddison Poteet, report…

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Posted: November 22, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Bringing Advertising Practitioner Theories and Academic Theories on How to Communicate Effectively with Men and Women” published in Qualitative Market Research: An International Journal, 2019. The study found that “many professionals believed women…

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Posted: June 20, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “New Advertising Agency Roles in the Ever-Expanding Media Landscape” published in the Journal of Current Issues & Research in Advertising on Nov. 27. In the article, co-authored with University of Kentucky College of…

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Posted: November 30, 2018

The University of Florida College of Journalism and Communications announced today the addition of 15 new full-time faculty members, an expansion of faculty ranks that is believed to be unprecedented in the field. Included among the new positions is the Michael and Linda Connelly Lecturer in Narrative Nonfiction. Both Connelly,…

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Posted: August 6, 2018

Dr. Kasey Windels will join the University of Florida College of Journalism and Communications (UFCJC) as an assistant professor in the Department of Advertising.  Dan Windels, Dr. Windels husband, also will be joining the UFCJC as a visiting lecturer for 2018-19. Kasey Windels is currently an associate professor at Louisiana State…

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Posted: May 22, 2018