CJC at the American Academy of Advertising Conference 2023


March 23-26, 2023
Denver

Linked names are CJC faculty, students or alumni.

Thursday, March 23

Changing Tides: How Advertiser are Shifting Their Gender Portrayals in Commercial Communications.

Hosted by doctoral student Sophia Mueller and Advertising Associate Professor Kasey Windels

Speakers: Catherine Coleman (Texas Christian University), Linda Tuncay Zayer (Loyola University), Minjie Li (University of Tennessee, Knoxville), and Wanhsiu Sunny Tsai (University of Miami).

Friday, March 24

Which Executional Elements Work?  Lessons from A Comparative Analysis of Viral vs. Non-Viral Advertising

Advertising Assistant Professor Juliana Fernandes and Sigal Segev (Florida International University)

 How Does Disclosing AI’s Involvement in Advertising Influence Consumer Responses? A Task-Dependent

CJC alumni Linwan Wu (University of South Carolina), Naa Amponsah Dodoo (Emerson College), Taylor Wen (University of South Carolina)

 Active or Passive Conformity? The Role of YouTube Comment Ranking Algorithm in Shaping Consumer Responses to Social Media Advertising

Advertising Associate Professor in Artificial Intelligence Yang Feng, Advertising Interim Chair Huan Chen

 Message Framing in Corporate Social Responsibility Advertising on Social Media During the COVID-19 Pandemic

CJC alumnus Jaejin Lee (Florida State University)

Saturday, March 25

Personalization and Privacy

Advertising Assistant Professor Juliana Fernandes (moderator)

When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Hypocrisy, Brand-Cause Fit, and Message Types on Women’s Responses to Femvertisements

Doctoral student Sophia Mueller and Advertising Associate Professor Kasey Windels

From Surviving to Thriving at Advertising Agencies: The Lived Experiences of LGBTQ+ Identified Practitioners

Advertising Associate Professor Kasey Windels and doctoral student Sophia Mueller

Invisible and Unpaid Labors: The Advertising Industry’s Race and Ethnicity Problems

Advertising Associate Professor Kasey Windels and doctoral student Noura Ibrahim

Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust

Advertising Interim Chair Huan Chen, Chen Lou (Nanyang Technological University), Ye Wang (University of Missouri), and Yugyung Lee (University of Missouri)

Sunday, March 26

Short Video Marketing Strategy: Evidence from Successful Entrepreneurs on TikTok

Advertising Interim Chair Huan Chen, Dalong Ma (University of Northern Colorado), doctoral student Bhakti Sharma (University of Florida)

 Is Artificial Intelligence Superior to Human?: Rethinking the Role of Agent Knowledge in Perceived Autonomy, Superordinate Intentions, and Coping Mechanism with Influencer Marketing

CJC alumnus Chang-Dae Ham (University of Illinois at Urbana-Champaign)

Is It too Early? Application of Virtual Humans in Narrative Persuasions for Campaigns Mitigating Climate Change Misinformation

Advertising Assistant Professor Won-Ki Moon

Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement

Advertising Associate Professor in Artificial Intelligence Yang Feng