Fernandes, J., Romanova, E., & Ahn, R. (2024). Navigating Brand Perceptions in Crisis: A Content Analysis of Impression Management Strategies Used in Advertising During the COVID-19 Pandemic. Oral Presentation at American Academy of Advertising, Portland, OR.

Hampton, C., Fernandes, J., & Rodriguez, L. (2024). What is in an Eco-Label? A Qualitative Study of Gen Z Individuals’ Perceptions and Understanding. Oral Presentation at International Communication Association , Gold Coast, Australia.

Fernandes, J., & Laran, J. (2023). Highlighting Misbehaviors to Improve the Effectiveness of Persuasive Messages. Oral Presentation at ICORIA, Bordeaux, France.

Giovanini, L., Gilda, S., Silva, M., Ceschin, F., Shrestha, P., Brant, C., Fernandes, J., Silva, C., Gregio, A., & Oliveira, D. (2023). People Still Care About Facts: Twitter Users Engage More with Factual Discourse than Misinformation - A Comparison Between COVID and General Narratives on Twitter. Oral Presentation at 9th International Symposium on Security and Privacy in Social Networks and Big Data (SocialSec 2023), Canterbury, United Kingdom.

Fernandes, J., & Segev, S. (2023). Which Executional Elements Work? Lessons from A Comparative Analysis of Viral vs. Non-Viral Advertising. Paper/Poster at American Academy of Advertising, Denver, CO.

Silva, M., Giovanini, L., Fernandes, J., Oliveira, D., & Silva, C. (2022). Facebook ad engagement in the Russian Active Measures Campaign of 2016. Paper/Poster at American Academy of Advertising.

Painter, D. L., & Fernandes, J. (2022). The big lie factchecked: Cognitive processing, political trust, and voter enthusiasm. Paper/Poster at Association for Education in Journalism and Mass Communication, Detroit.

Silva, M., Shi, H., Capecci, D., Giovanini, L., Czech, L., Fernandes, J., & Oliveira, D. (2022). Thinking slow: Exposing Influence as hallmark of cyber social engineering and human-targeted deception. Paper/Poster at USENIX, Enigma Conference.

Tao, W., Fernandes, J., & Yi, J. (2022). When stories are repeated: Narrative persuasion in digital political communication. Paper/Poster at Association for Education in Journalism and Mass Communication, Detroit.

Fernandes, J., & Cleve, M. (2021). The labeling experiment: Examining the differential effects of equivalent labels on individuals’ associations toward immigrants. Paper/Poster at Association for Education in Journalism and Mass Communication.

Fernandes, J., & Segev, S. (2021). What's in a viral ad? An analysis of viral advertising through the elaboration likelihood model. Paper/Poster at American Academy of Advertising.

Fernandes, J. (2020). Staying relevant in an increasingly interconnected world: How global and multicultural research, teaching, and collaborations can help you grow as a scholar and person. Other at American Academy of Advertising, San Diego, CA.

Segev, S., Liu, Y., & Fernandes, J. (2019). The effect of cultural orientations on green purchase behavior: Comparing American and Chinese consumers. Oral Presentation at American Academy of Advertising, Dallas, TX.

Fernandes, J., Lewis, N., & Hong, C. (2018). Exposure to political information and life stages: Does the future look brighter when you get older?. Oral Presentation at National Communication Association, Salt Lake City, UT.

Segev, S., & Fernandes, J. (2018). The positive side of guilt appeals: When effort enhances compliance toward negative induced emotions in advertising. Oral Presentation at American Academy of Advertising, New York, NY.

Painter, D. L., & Fernandes, J. (2018). They’re not ‘just’ words: The verbal style of U.S. presidential debates. Oral Presentation at Association for Education in Journalism and Mass Communication, Washington, DC.

Fernandes, J. (2017). Beauty and negativity at the ballot box: Effects of negative political advertising and attractiveness on candidate evaluation. Oral Presentation at International Communication Association, San Diego, CA.

Fernandes, J., & De Moya, M. (2017). Frame agents of immigration news in the last decade of U.S. election coverage (2006-2016). Oral Presentation at International Communication Association, San Diego, CA.

Fernandes, J., Segev, S., & Leopold, J. K. (2017). Learning to spot deception in green advertising: Testing a literacy intervention to combat greenwashing. Oral Presentation at American Academy of Advertising, Boston, MA.

Painter, D. L., & Fernandes, J. (2017). The verbal tone of the 2016 Presidential primaries: Candidate Twitter, debate, and stump speech rhetoric. Oral Presentation at Association for Education in Journalism and Mass Communication, Chicago, IL.

Fernandes, J. (2016). Beauty and negativity at the ballot box: Effects of negative political advertising and attractiveness on candidate evaluation. Oral Presentation at 2016 Personality, Party Leaders, and Election Campaigns Workshop, St. John's, Canada.

Fernandes, J., & Segev, S. (2016). Combating advertising greenwashing through consumer literacy. Oral Presentation at ICORIA, Ljubljana, Slovenia.

Fernandes, J., & Segev, S. (2016). Exploring the mechanism of guilt appeals: The influence of point of reference on guilt advertising effectiveness. Oral Presentation at American Academy of Advertising, Seattle, WA.

Liu, Y., Tsai, S., & Fernandes, J. (2016). Pursuing the Chinese dream: Chinese consumers’ response to local and global appeals in advertising. Oral Presentation at ICORIA, Ljubljana, Slovenia.

Segev, S., Fernandes, J., & Hong, C. (2015). A content analysis of green advertising: What has changed in twenty years. Oral Presentation at Association for Education in Journalism and Mass Communication, San Francisco, CA.

Kim, J. Y., Fernandes, J., & Giurcanu, M. (2013). Exploring young voters’ political use of Facebook: Florida election context. Oral Presentation at Midwest Political Science Association, Chicago, IL.

Segev, S., Fernandes, J., & Wang, W. (2013). Loss for me or loss for the environment? The effect of message framing and point of reference on responses to green advertising. Oral Presentation at American Academy of Advertising, Albuquerque, NM.

Giurcanu, M., Fernandes, J., & Kim, J. Y. (2013). Second order elections and second order conversations?: Mapping out the relationship between young voters and online political involvement in the 2010 midterm US Elections. Oral Presentation at Midwest Political Science Association, Chicago, IL.

Segev, S., Fernandes, J., & Wang, W. (2012). Advertising in blogs: Effects of ad-context congruence, product involvement and issue involvement on responses to banner ads. Oral Presentation at American Academy of Advertising, Myrtle Beach, SC.

Fernandes, J., & Shumow, M. (2012). Framing politics in transnational communities: Spanish-language immigrant media and election coverage in South Florida. Oral Presentation at International Communication Association, Phoenix, AZ.

Painter, D. L., Fernandes, J., Mahone, J., Nashmi, E., & Miles, M. (2012). Social networking sites and interactivity: Differential expression effects in campaign 2012. Oral Presentation at National Communication Association, Orlando, FL.

Jain, R., De Moya, M., & Fernandes, J. (2011). Framing the rise and fall of Sonia Gandhi during the 2004 general elections in India. Oral Presentation at Association for Education in Journalism and Mass Communication, St. Louis, MO.

Fernandes, J., & Wang, W. (2011). Reducing reactance: Exploring the effects of the pairing strategy. Oral Presentation at National Communication Association, New Orleans, LA.

Giurcanu, M., Fernandes, J., & Kim, J. Y. (2011). Second order elections and second order conversations? A content analysis of youth wall conversations on Facebook for political candidates at last presidential and midterm congressional elections. Oral Presentation at American Political Science Association, Seattle, WA.

Fernandes, J., & Kaid, L. L. (2011). Today's vote is not tomorrow's vote: The influence of time perspective on vote likelihood. Oral Presentation at International Communication Association, Boston, MA.

Painter, D. L., Fernandes, J., & Miles, M. (2010). The Effects of Interest Group Campaigns on Candidate Evaluations: Agenda-Setting, Partisan Stereotypes, and Information Processing in Televised Political Advertising. Oral Presentation at Association for Education in Journalism and Mass Communication, Denver, CO.

Stromback, J., Painter, D. L., Fernandes, J., Xiang, Z., Nashmi, E., & Kim, J. Y. (2009). Coverage of the U.S. presidential campaign: Obamamania around the world. Oral Presentation at Broadcast Education Association , Las Vegas, NV.

Zheng, X., Painter, D. L., Fernandes, J., & Nashmi, E. (2009). Print media coverage of the 2008 U.S. presidential election: Comparative content analysis of press coverage from around the world. Oral Presentation at Association for Education in Journalism and Mass Communication Midwinter, Norman, OK.

Fernandes, J. (2009). The influence of advertising spacing on candidate evaluation. Oral Presentation at Association for Education in Journalism and Mass Communication, Boston, MA.

Fernandes, J. (2009). The influence of advertising spacing on candidate evaluation. Oral Presentation at Association for Education in Journalism and Mass Communication Midwinter, Norman, OK.

Fernandes, J., & Kaid, L. L. (2009). The influence of repeated exposure to negative political advertisements on the evaluations of candidates and vote intention. Oral Presentation at American Academy of Advertising, Cincinnati, OH.

Bowers, K. W., Fernandes, J., Giurcanu, M., & Neely, J. C. (2009). The writing on the wall: A content analysis of college students’ Facebook groups for the 2008 presidential election. Oral Presentation at Association for Education in Journalism and Mass Communication, Denver, CO.

Fernandes, J., Kaid, L. L., Yun, H. J., Shen, F., Kim, Y., & LeGrange, A. G. (2008). Reconsidering the effects of message content and sponsorship on political advertising. Oral Presentation at American Political Science Association , Boston, MA.