Juliana Fernandes

Disinformation is not a new phenomenon. But our 21st century technology has made it possible to easily spread disinformation far and wide. On social media, any individual or organization can purchase ads or promote sponsored content and distribute it widely to a desired audience. Social media posts and online content…

An examination of Facebook ads created by Russia’s Internet Research Agency (IRA) disinformation campaign targeting the 2016 U.S. presidential election unearthed the relationship between ad engagement and the features relating to the ads’ metadata, psychological meaning, and sentiment. The findings by Juliana Fernandes, University of Florida College of Journalism and…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, was a member of the “Q &A Research Panel with UF Researchers” discussion during the Florida Undergraduate Research Leadership Summit (FURLS) 2023 on Jan. 28 in the UF Reitz Student Union. Fernandes, Walter O’Dell, Pouya Amelia and…

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising assistant professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence (AI), have been named to the Journal of Advertising Editorial Review Board. Fernandes is an expert in the uses and effects of negative information in persuasive…

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state a road map for inclusive coverage of immigrant communities and policies. The organization collaborated with the Center for Public Interest…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, will be one of four faculty members participating in “Empowering Consumers: What is Greenwashing and How to Identify It,” a webinar sponsored by the Florida International University College of Communication, Architecture + The Arts on Nov. 14…

Define American and the Center for Public Interest Communications at the University of Florida College of Journalism and Communications (UFCJC) collaborated to produce a new body of research on immigration and local news with a focus on North Carolina media consumers. The result, “Reimagining Immigration News: North Carolina’s Case for…

After Donald Trump lost the 2020 election, he tweeted more than 75 election fraud claims, many of which have been embraced by his supporters and other members of the Republican Party, and significantly precipitated the Jan. 6, 2021 attack on the U.S. Capitol.  Dedication to this false election fraud narrative,…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Educating Consumers to Fight Deception in Green Advertising,” published in the March 2022 American Academy of Advertising (AAA) Newsletter and posted on medium.com on March 7. Fernandes discusses the impact of packaging information…

This article originally appeared in the American Academy of Advertising Newsletter, March 2022 | Volume 17 | Number 1. By Juliana Fernandes Advertising Assistant Professor University of Florida College of Journalism and Communications Imagine a consumer going to a grocery store or shopping online and trying to decide whether to…

Why do we focus more on the bad than the good? Why do we seek out the more traumatic vs. feel good news stories? It is well documented through “negativity bias” research that negative information is weighted greater than positive information, whether it be judging others facial expressions or recalling…

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Choice Matters: Responses to Political Information Vary in Randomized vs. Selective Exposure Contexts” published in Mass Communication and Society on March 26. Fernandes, Nicky Lewis and Cheng Hong conducted three studies to examine…