Juliana Fernandes

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Choice Matters: Responses to Political Information Vary in Randomized vs. Selective Exposure Contexts” published in Mass Communication and Society on March 26. Fernandes, Nicky Lewis and Cheng Hong conducted three studies to examine…

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Posted: April 15, 2021

CJC Advertising Assistant Professor Juliana Fernandes was interviewed on Oct. 26, 2020 about her research on the impact of negative and persuasive messaging on political campaigns. Below the video is an edited transcript of that interview. Your research focuses on the use and effects of negative information and persuasive communication…

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Posted: December 20, 2020

University of Florida College of Journalism and Communications Advertising Assistant Professor Juliana Fernandes has won an $83,000 UF 2020 Research Opportunity Seed Fund Competition award to explore how to detect and address influence tactics in online propaganda. The proposal by Fernandes and Wertheim College of Engineering Associate Professor Daniela Oliveira…

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Posted: June 30, 2020

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as one of two guest editors for Journal of Advertising Education (JAE) Special Issue: Cases in International and Multicultural Advertising, Volume 24, Issue 1, 2020. Fernandes and Ohio University Associate Professor Craig Davis will review…

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Posted: April 28, 2020

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is a guest editor for the Journal of Advertising Education (JAE) Special Issue: Cases in International and Multicultural Advertising, Vol. 23(2) 2019. JAE solicited teaching cases for this upcoming special issue. A teaching case “encourages discussion and…

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Posted: November 5, 2019

Juliana Fernandes will join the University of Florida College of Journalism and Communications (UFCJC) as an assistant professor in Advertising this fall. She will teach core advertising courses, including Advertising Strategy, Digital Insights, and Advertising Campaigns. Fernandes is currently an assistant professor in the University of Miami School of Communication…

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Posted: May 6, 2019