Sophia K. Mueller
Ph.D. Advertising
Bio
Sophia Mueller is a Ph.D. candidate in the department of Advertising in the College of Journalism and Communication at the University of Florida. She previously completed her Master of Business Administration (emphasis in Marketing), as well as her Bachelors in International Business (emphasis in Western Europe and Germany and Marketing) at San Diego State University.
Publications
Refereed Journal Articles
Ford, J. B., Mueller, B., & Mueller, S. (2022). Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis. International Journal of Advertising. DOI: 10.1080/02650487.2022.2138149
Mueller, S., DuBosar, E., & Windels, K. (2022). From below the glass ceiling: female perspectives in the world of advertising. Journal of Gender Studies. DOI: 10.1080/09589236.2022.2115020
Mueller, S., Diehl, S., Taylor , C. R., & Terlutter , R. (2022). Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany. Journal of Current Issues and Research in Advertising. DOI: 10.1080/10641734.2022.2079025
Mueller, S., Morton, C., Johnson, B. K., Bhakti, B., & Morris, J. (2022). Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements. International Journal of Advertising. DOI: 10.1080/02650487.2022.2091377
Mueller, S., Belch , G., & Honea, H. (2019). Testing a model of consumer purchase receptivity toward foreign products. Journal of Marketing Development and Competitiveness, 13(4), 44-62. DOI: 10.33423/jmdc.v13i4.2351
Book Chapters
Mueller, S., Taylor, C. R., & Mueller , B. (2022). Managing change related to consumer privacy laws: Targeting and personal data use in a more regulated environment. In Media and Convergence Management. Springer-Verlag. DOI: link.springer.com/chapter/10.1007/978-3-030-86680-8_15
Presentations
Mueller, S., Mueller, B., Diehl, S., Taylor, C. R., & Terlutter, R. (2022). Who Really Benefits from Covid-19 CSR Advertisements? A Cross-cultural Analysis. Paper/Poster at International Conference on Research in Advertising , Prague, Czech Republic.
Mueller, S., & DiStaso, M. (2022). IMC Diamond in the Rough: What Happens When A Brand Communicates With Purpose?. Paper/Poster at International Communication Association , Paris, France.
Mueller, S., Johnson, B. K., & Hakala, U. (2022). Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification. Paper/Poster at International Communication Association , Paris, France.
Mueller, S., Lee, Y., & Johnson, B. K. (2022). Do Femvertisements EmpowHER? The Role of Motivation in Female Empowerment Through Femvertising. Paper/Poster at American Academy of Advertising , St. Petersburg, FL.
Mueller, S., DuBosar, E., & Windels, K. (2021). A Woman's View From a Man's World: The Reality of Being Female in Advertising. Paper/Poster at Association for Education in Journalism and Mass Communication .
Windels, K., DuBosar, E., & Mueller, S. (2021). Advertising’s Youthful Obsession: How a Valorization of Youthfulness has Defined the Advertising Industry and Impacted its Workforce. Paper/Poster at Association for Education in Journalism and Mass Communication.
Johnson, B. K., Bhakti, B., Mueller, S., Morton, C., & Morris, J. (2021). Seeing a New Self in Dadvertisements: Responses to Ads and Fatherhood Anxiety. Paper/Poster at Association for Education in Journalism and Mass Communication .
Mueller, S., Taylor, C. R., Mueller, B., Diehl, S., & Terlutter, R. (2021). Covid-19 Advertising: Are Corporate Social Responsibility Appeals Beneficial to Consumers?. Paper/Poster at International Conference on Research in Advertising , Bordeaux, France.
Mueller, S., Morton, C., Johnson, B. K., Bhakti, B., & Morris, J. (2021). Like the Dad in the Ad: A Model for New Fathers’ Responses to Dadvertisements. Paper/Poster at American Academy of Advertising .
Mueller, S. (2020). A Model Outlining Female Identity Crises and Stranger Affirmation Seek on Private Facebook Groups: Insights for Marketers. Paper/Poster at European Marketing Academy Conference, Budapest, Hungary.
Mueller, S., Belch , G., & Honea , H. (2019). Testing a Model of Consumer Receptivity Toward Foreign Brands and Products. Paper/Poster at European Marketing Academy Conference , Hamburg , Germany.
Research
Specialization
CSR, brand activism
Professional Interests
Sophia's research explores consumer responses toward social issues advertising, particularly dadvertising and femvertising.