Graduate Student Directory

Sophia K. Mueller

Ph.D.
Advertising

Bio

Sophia Mueller is a Ph.D. candidate in the department of Advertising in the College of Journalism and Communication at the University of Florida. She previously completed her Master of Business Administration (emphasis in Marketing), as well as her Bachelors in International Business (emphasis in Western Europe and Germany and Marketing) at San Diego State University.

Publications

Refereed Journal Articles

Lu, L., McDonald, C., Kelleher, T., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, A. (2021). Measuring consumer-perceived humanness of online organizational agents. Computers in Human Behavior. DOI: 10.1016/j.chb.2021.107092

Mueller, S., Belch , G., & Honea, H. (2019). Testing a model of consumer purchase receptivity toward foreign products. Journal of Marketing Development and Competitiveness, 13(4), 44-62. DOI: 10.33423/jmdc.v13i4.2351

Book Chapters

Mueller, S., Taylor, C. R., & Mueller , B. (2022). Managing change related to consumer privacy laws: Targeting and personal data use in a more regulated environment. In Media and Convergence Management. Springer-Verlag. DOI: link.springer.com/chapter/10.1007/978-3-030-86680-8_15

Presentations

Mueller, S., Kelleher, T., & Ibuki, Y. (2022). How May I Help You Today? U.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents. Paper/Poster at AEJMC Annual Conference, Detroit, MI.

Mueller, S., & Windels, K. (2022). Failure, Fit, and Femvertisements: The Role of Hypocrisy and Brand Cause-Fit on Attitudes Toward Brand Activist and Brand Optimist Femvertisements. Paper/Poster at International Communication Association.

Mueller, S., & DiStaso, M. (2022). IMC Diamond in the Rough: What Happens When A Brand Communicates With Purpose?. Paper/Poster at International Communication Association , Paris, France.

Mueller, S., Johnson, B. K., & Hakala, U. (2022). Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification. Oral Presentation at International Communication Association , Paris, France.

Morton, C., Akanbi, F., & Mueller, S. (2022). The Influence of Compulsive Motivation and Locus of Control on Texting while Driving. Paper/Poster at 2022 Association for Education in Journalism & Mass Communications conference, Detroit, MI.

Windels, K., & Mueller, S. (2022). Understanding Ageism in Advertising: Interviews with Advertising Practitioners. Paper/Poster at American Academy of Advertising.

Mueller, S., Lee, Y., & Johnson, B. K. (2022). Do Femvertisements EmpowHER? The Role of Motivation in Female Empowerment Through Femvertising. Oral Presentation at American Academy of Advertising , St. Petersburg, FL.

Morton, C., Dodoo, N. A., Villegas, J., Mueller, S., & Chang, H. (2021). Give me liberty or give me death: A loose culture’s pandemic-related health messaging. Oral Presentation at Association for Education in Journalism and Mass Communication.

Mueller, S., DuBosar, E., & Windels, K. (2021). A Woman's View From a Man's World: The Reality of Being Female in Advertising. Paper/Poster at Association for Education in Journalism and Mass Communication .

Windels, K., DuBosar, E., & Mueller, S. (2021). Advertising’s Youthful Obsession: How a Valorization of Youthfulness has Defined the Advertising Industry and Impacted its Workforce. Paper/Poster at Association for Education in Journalism and Mass Communication.

Johnson, B. K., Bhakti, B., Mueller, S., Morton, C., & Morris, J. (2021). Seeing a New Self in Dadvertisements: Responses to Ads and Fatherhood Anxiety. Oral Presentation at Association for Education in Journalism and Mass Communication .

Mueller, S., Taylor, C. R., Mueller, B., Diehl, S., & Terlutter, R. (2021). Covid-19 Advertising: Are Corporate Social Responsibility Appeals Beneficial to Consumers?. Oral Presentation at International Conference on Research in Advertising , Bordeaux, France.

Mueller, S., & Chang, H. (2021). Cross-Cultural Differences in Corporate Social Media Communications on COVID-19. Paper/Poster at European Marketing Academy 2021 Annual Conference.

Mueller, S., Morton, C., Johnson, B. K., Bhakti, B., & Morris, J. (2021). Like the Dad in the Ad: A Model for New Fathers’ Responses to Dadvertisements. Oral Presentation at American Academy of Advertising .

Lu, L., Kelleher, T., MCDonald, C., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, C. (2020). Measuring consumer-perceived humanness of organizational agents in CMC. Oral Presentation at Association for Education in Journalism and Mass Communications (AEJMC).

Mueller, S. (2020). A Model Outlining Female Identity Crises and Stranger Affirmation Seek on Private Facebook Groups: Insights for Marketers. Paper/Poster at European Marketing Academy Conference, Budapest, Hungary.

Mueller, S., Belch , G., & Honea , H. (2019). Testing a Model of Consumer Receptivity Toward Foreign Brands and Products. Oral Presentation at European Marketing Academy Conference , Hamburg , Germany.

Research

Specialization

CSR, brand activism

Professional Interests

Sophia's research explores consumer responses toward social issues advertising, particularly dadvertising and femvertising.