CJC at the American Academy of Advertising Conference 2021
March 18-20, 2021
Virtual Conference
Sylvia Chan-Olmsted, Advertising Professor and Rang Wang, doctoral student
Consumer Decision-Making Process in Influencer Commerce: A Grounded Theory
Authors: Rang Wang, Sylvia Chan-Olmsted
Huan Chen, Advertising Associate Professor
Compete or Complement? How YouTube Recommendation Algorithm Shapes Influencer Marketing Environment
Authors: Yang Feng (San Diego State University), Huan Chen
Huan Chen, Advertising Associate Professor and Susanna Lee, doctoral student
Can We Turn Advertising into Experiences? College-Aged Young Consumers’ Perception of Autonomous Sensory Meridian Response (ASMR) Advertising
Authors: Susanna Lee, Huan Chen
Juliana Fernandes, Advertising Assistant Professor
What’s in a Viral ad? An Analysis of Viral Advertising Through the Elaboration Likelihood Model
Authors: Sigal Segev (Florida International University), Juliana Fernandes
Benjamin Johnson, Advertising Assistant Professor and doctoral students Susanna Lee, Ben Vollmer, Cen “April” Yue, Ph.D. 2020
Impartial Endorsements: Influencer and Celebrity Declarations of Honesty and Non-Sponsorship
Authors: Susanna Lee, Ben Vollmer, Cen April Yue, Benjamin Johnson
Cynthia Morton, Advertising Associate Professor, Benjamin Johnson, Advertising Assistant Professor, Jon Morris, Emeritus Advertising Professor and doctoral students Sophia Mueller, Bhakti Sharma
Like the Dad in the Ad: Testing a Conceptual Model for New Fathers’ Responses to Dadvertisements
Authors: Sophia Mueller, Cynthia Morton, Benjamin Johnson, Bhakti Sharma, Jon Morris
Debbie Treise, Advertising Professor, doctoral students Amanda Bradshaw and Matthew Cretul, and Summer Shelton, Ph.D.
You Can’t Shop with Us: How U.S. Based, Value and Mid-Market Online Clothing Retailers Position Their Plus-Size Female Clothing Sections
Authors: Summer Shelton (Idaho State University), Amanda Bradshaw, Matthew Cretul, Debbie Treise
Mike Weigold, Advertising Professor, Robyn Goodman, Chair, Department of Advertising, Benjamin Johnson, Advertising Assistant Professor, Cynthia Morton, Advertising Associate Professor, Daniel Windels, Advertising Lecturer
The role of experiential learning in advertising education
Authors: Michael Weigold, Robyn Goodman, Benjamin Johnson, Cynthia Morton, Daniel Windels
Kasey Windels, Advertising Assistant Professor and Heidi Makady, doctoral student
An Analysis of Agency Philosophies and Their Impact on Agency Performance
Authors: Kasey Windels, Heidi Makady