Graduate Student Directory

Susanna Lee

Ph.D.
Advertising

Bio

Susanna S. Lee is a Ph.D. candidate in Mass Communication. She has repeatedly taught two undergraduate courses: Digital Insights (Advertising Research) and Media Planning. Her research goals are directed to understand how consumers process strategic communication on social media and the effects of media usage on emotions and well-being. Her past worked looked at how sponsorship disclosures interact with different persuasive communication strategies such as two-sided messages, impartiality claims, and endorser types to affect the psychology of message credibility. She has also examined how relaxation-inducing immersive media such as autonomous sensory meridian response (ASMR) affect people’s well-being, emotions, and openness to persuasion. She has published articles in peer-reviewed journals, such as Computers in Human Behavior, International Journal of Advertising, and Journal of Promotion & Brand Management.

Awards

CJC Doctoral Dissertation Research Fund Award, University of Florida, 2021.

UF Research Promotion Initiative Award, UF’s Office of Strategic Communications & Marketing, 2021.

Julie Dodd Outstanding Graduate Student Teaching Award, UF College of Journalism and Communication / Julie Dodd, 2020.

Faculty-Student Collaborative Research Award, UF College of Journalism and Communication, 2020.

Grinter Fellowship Award, UF College of Journalism and Communication, 2018.

News

Publications

Refereed Journal Articles

Lee, S. S., Chen, H., & Lee, Y. (2021). How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness. Journal of Product & Brand Management. DOI: 10.1108/JPBM-02-2020-2757

Lee, S. S., Vollmer, B. K., Yue, C., & Johnson, B. K. (2021). Impartial endorsements: Influencer and celebrity declarations of honesty and non-sponsorship. Computers and Human Behavior. DOI: 10.1016/j.chb.2021.106858

Lu, L., McDonald, C., Kelleher, T., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, A. (2021). Measuring consumer-perceived humanness of online organizational agents. Computers in Human Behavior. DOI: 10.1016/j.chb.2021.107092

Lee, S. S., & Johnson, B. K. (2021). Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness. International Journal of Advertising. DOI: 10.1080/02650487.2021.1986257

Lee, S. S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232-249. DOI: 10.1080/20932685.2020.1752766

Sharma, B., Lee, S. S., & Johnson, B. K. (Accepted). The dark at the end of the tunnel: Doomscrolling on social media newsfeeds. Technology, Mind, and Behavior.

Sharma, B., Lee, S. S., & Johnson, B. K. (Accepted). The dark at the end of the tunnel: Doomscrolling on social media newsfeeds. Technology, Mind, and Behavior.

Presentations

Johnson, B. K., & Lee, S. S. (2021). Native ads in the neighborhood: Sponsored posts versus user-generated content on Nextdoor. Paper/Poster at Association Education in Journalism and Mass Communication.

Lee, S. S., Won, J., & Shin, J. (2021). Transparency management of social media influencers: Motivation, tenure, and status. Oral Presentation at International Communication Association (ICA), Denver, CO.

Lu, L., Lee, S. S., Chang, H., Shaw, N., Goodman, R., & Morris, J. (2021). Sexy or beautiful: How celebrity beauty types affect attitudes, credibility, and emotions. Oral Presentation at International Communication Association (ICA).

Bhakti, B., Lee, S. S., & Johnson, B. K. (2021). The dark at the end of the tunnel: Doomscrolling on social media newsfeeds. Oral Presentation at International Communication Association (ICA).

Lee, S. S., & Johnson, B. K. (2021). Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness. Oral Presentation at International Communication Association (ICA).

Lee, S. S., & Chen, H. (2021). Can we turn advertising into experiences? Young consumers’ perception of autonomous sensory meridian response (ASMR) Advertising. Oral Presentation at American Academy of Advertising (AAA).

Lee, S. S., Vollmer, B. T., Yue, C., & Johnson, B. K. (2021). Impartial endorsements: Influencer and celebrity declarations of honesty and non-sponsorship. Oral Presentation at American Academy of Advertising (AAA).

Lu, L., Kelleher, T., MCDonald, C., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, C. (2020). Measuring consumer-perceived humanness of organizational agents in CMC. Oral Presentation at Association for Education in Journalism and Mass Communications (AEJMC).

Lee, S. S., Chen, H., & Lee, Y. (2019). Going native on Instagram: The effects of product type and endorser congruity on native advertising effectiveness. Oral Presentation at Association Education in Journalism and Mass Communication Conference (AEJMC), Toronto, Canada.

Chung, Y., Lee, S. S., & Kim, E. (2019). Consumer’s product purchase decisions and reactions to Instagram postings. Oral Presentation at American Academy of Advertising (AAA), Dallas, TX.

Lee, S. S., & Kim, E. (2018). Influencer marketing on Instagram: The effects of sponsorship disclosure, source credibility, and brand credibility. Paper/Poster at Association Education in Journalism and Mass Communication (AEJMC), Washington, DC.

Research

Specialization

Advertising