Susanna Lee

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, and doctoral candidate Susanna Lee, are the co-authors of “Are They Being Authentic? The Effects of Self-Disclosure and Message Sidedness on Sponsored Post Effectiveness” published in the International Journal of Advertising on Oct. 11. Lee, the lead…

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Posted: October 12, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, CJC doctoral students Susanna Lee and Ben Vollmer and Cen April Yue, Ph.D. 2020, are the authors of “Impartial Endorsements: Influencer and Celebrity Declarations of Non-Sponsorship and Honesty” published in Computers in Human Behavior on May 6. The authors studied…

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Posted: May 12, 2021