College Directory

Michael F. Weigold, Ph.D.

Associate Dean for Undergraduate Affairs and Enrollment Management - Professional Advising and Teaching Hub
Professor - Department of Advertising

Office: 1060 Weimer Phone: 352-392-1124 Email: mweigold@gmail.com

Education

Ph.D., University of Florida

News

Publications

Treise, D., Weigold, M. F., & Birnbrauer, K. (in press). The best of intentions: Patients intentions to request health care workers cleanse hands before examinations. Health Communication.

Arens, W. F., Schaefer, D., & Weigold, M. F. (2015). M: Contemporary Advertising (2e). Burr Ridge, IL: McGraw-Hill.

Arens, W. F., Weigold, M. F., & Arens, C. (2013). Contemporary Advertising (14e). Burr Ridge, IL: McGraw-Hill/Irwin.

Arens, W. F., Schaefer, D., & Weigold, M. F. (2012). M: Contemporary Advertising. Burr Ridge, IL: McGraw-Hill/Irwin.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary Advertising (13e). Burr Ridge, IL: McGraw-Hill/Irwin.

Weigold, M. F. (2011). Instructors manual to accompany Contemporary Advertising (13e). Burr Ridge, IL: McGraw-Hill/Irwin.

Arens, W. F., Weigold, M. F., & Arens, C. (2009). Contemporary Advertising (12e). Burr Ridge, IL: McGraw-Hill/Irwin.

Arens, W. F., Schaefer, D., & Weigold, M. F. (2008). Essentials of contemporary advertising (2e). Burr Ridge, IL: McGraw-Hill/Irwin.

Schlenker, B. R., Weigold, M. F., & Schlenker, K. (2008). What makes a hero? The impact of integrity on admiration and interpersonal judgment. Journal of Personality, 76(2), 323-355.

Arens, W. F., Weigold, M. F., & Arens, C. (2007). Contemporary Advertising (11e). Burr Ridge, IL: McGraw-Hill/Irwin.

Weigold, Treise, Rausch (Spring, 2007). Handbook on Communicating and Disseminating Behavioral Science (Chapter 3. The State of Science Communication Theory, Research and Best Practices), to be published Spring, 2007.

Chamberlin, B.F., Popescu, C., Weigold, M. F., & Laughner N. (2007). Searching for patterns in the laws governing access to records and meetings in the 50 states by using multiple research tools, Journalism of Law and Public Policy, 18(3), 415-441.

Chamberlin, B. F., Popescu, C., & Weigold, M. F. (2006). Merging the use of legal research and the practices of social science: Comparing state access laws. In Reynolds & Bartlett (Eds.). Communication and Law: Multidisciplinary Approaches to Research. Hillsdale, NJ: Erlbaum.

Research

Dr. Weigold’s research interests are consumer behavior, health campaigns and warning labels. He has conducted research in advertising and impression management, information seeking, and political communication.

Research Keywords

Advertising, image formation, warning labels, health communication, disease prevention, campaign research

Research Areas

  • Health and Science Communication
  • Strategic Communication

Courses

Syllabi from the current and three previous semesters: