CJC Faculty and Students Present at Annual AAA Conference
University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included:
Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites with co-authors Yoo Jin Chung, Ph.D. CJC student and Hongmin Ahn from West Virginia University.
Assistant Professor Huan Chen, Americanized or Localized: A Qualitative Study on Chinese Advertising Professionals’ Perceptions on Creativity and Strategy in the Digital Age, with co-authors Rang Wang, CJC graduate student, and Xuan Liang, University of Wisconsin. Chen also presented Dialogic Engagement with Product Placement in Virtual Reality Films on Social Media: Qualitative Insights with co-author Ye Wang, University of Missouri.
Associate Professor Robyn Goodman was a panelist on Teaching Advertising Design in the Traditional University Setting: Goals, Obstacles, and Opportunities Washington.
Chair Tom Kelleher (moderator) and Professor Michael Weigold (panelist) joined the discussion Big Plans and Small Tweaks: Planning, Executing and Sustaining Academic Assessment of Curricula in Advertising.
Hyojin Kim, adjunct faculty, Graduate Division, Bidirectional Effects of Celebrity Endorsement Advertising, with co-author Chunsik Lee, University of North Florida
Jon Morris, Dialogic Engagement with Product Placement in Virtual Reality Films: Qualitative Insights with co-authors CJC Ph.D. students Yunmi Choi and Ilyoung Ju.
Associate Professor Cynthia Morton, The Effect of Media-Bound Factors on Cause-Related Marketing (CRM) Audience’s Attitudes and Behavioral Intention with co-author Seul Lee, Baylor University.
Other CJC graduate students who presented include:
Taylor Wen, The Joint Impact of Mood and Message Appeal on Elaboration Types and Evaluation: The Moderating Role of Need for Affect and Understanding the Influence of Context-Induced Affect on Effectiveness of Comparative Advertisements and co-author on The Underlying Mechanisms of Sequential Mixed Emotions: Matching Regulatory Focus and Goal-Oriented Processing.
Naa Amponsah Dodoo, Ph.D. student, co-author with Taylor on The Moderating Role of Need for Affect and Understanding the Influence of Context-Induced Affect on Effectiveness of Comparative Advertisements and co-author on The Underlying Mechanisms of Sequential Mixed Emotions: Matching Regulatory Focus and Goal-Oriented Processing.
Jihye Kim and Jin Chung, Ph.D. students, Product Type and Spokespersons in Native Advertising – The Mediating Role of Acceptance of Native Advertising.
Posted: March 28, 2017
Category: College News, Student News
Tagged as: AAA, American Academy of Advertising, Cynthia Morton, Eunice Kim, Huan Chen, Hyojin Kim, Jon Morris, Michael Weigold, Robyn Goodman, Tom Kelleher