College Directory

Tom Kelleher, Ph.D.

Professor - Department of Advertising
UF Graduate School Associate Dean for Academic Affairs


Tom Kelleher is Associate Dean for Academic Affairs in the University of Florida Graduate School and Professor in the UF College of Journalism and Communications.

Kelleher joined the UF faculty in 2014 and served as chair of the Department of Advertising for five years before being appointed CJC Associate Dean of Graduate Studies and Research from 2019 to 2022. He started his role in the UF Graduate School in July 2022. Prior to UF, he served as a member of the faculty at the University of Hawaii for 12 years and as chair of the School of Communications there from 2010 to 2013. He also served on the faculty at the University of North Carolina at Chapel Hill from 2004 to 2006.


Ph.D., University of Florida, 1999
M.A.M.C., University of Florida, 1996
B.A., Flagler College, 1993



Refereed Journal Articles

Lu, L., McDonald, C., Kelleher, T., Lee, S., Chung, Y., Mueller, S., & Vielledent, M. (2022). Measuring consumer-perceived humanness of online organizational agents. Computers in Human Behavior(128). DOI: 10.1016/j.chb.2021.107092

Yue, C. A., Chung, Y., Kelleher, T., Bradshaw, A., & Ferguson, M. (2020). How CEO disclosure and gender affect perceived CEO attributes, relationship investment, and engagement intention. Journalism & Mass Communication Quarterly(August 2020), 1-24. DOI: 10.1177/1077699020943521

Kelleher, T., Men, R., & Thelen, P. (2019). CEO ghost posting and voice: Effects on perceived authentic leadership, organizational transparency, and employee-organization relationships. Public Relations Journal, 12(4), 1-23. Retrieved from

Gaylord, M., & Kelleher, T. (2019). Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni. Journal of Education Advancement and Marketing, 3(4), 389-400. Retrieved from

Sweetser, K. D., & Kelleher, T. (2016). Communicated commitment and conversational voice: Abbreviated measures of communicative strategies for maintaining organization-public relationships. Journal of Public Relations Research, 28(5-6), 217-231. DOI: 10.1080/1062726x.2016.1237359

Kelleher, T., & Sweetser, K. (2012). Social media adoption among university communicators. Journal of Public Relations Research, 24(2), 105-122. DOI: 10.1080/1062726x.2012.626130

Sweetser, K. D., & Kelleher, T. (2011). A survey of social media use, motivation and leadership among public relations practitioners. Public Relations Review, 37(4), 425–428.

Kelleher, T. (2009). Conversational voice, communicated commitment, and public relations outcomes in interactive online communication. Journal of Communication, 59(1), 172–188.

San Jose, D. L., & Kelleher, T. (2009). Measuring ecoshock and affective learning: A comparison of student responses to online and face-to-face learning ecologies. Journal of Online Learning and Teaching, 5(3), 469.

Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35(4), 440–442.

Kelleher, T. (2008). Organizational contingencies, organizational blogs and public relations practitioner stance toward publics. Public Relations Review, 34(3), 300–302.

Kelleher, T., & Miller, B. M. (2006). Organizational blogs and the human voice: Relational strategies and relational outcomes. Journal of Computer-Mediated Communication, 11(2), 395–414.

Kelleher, T., & O’malley, M. (2005). Applying the technology acceptance model to assess outcomes in a globally linked strategic communication project. Journalism & Mass Communication Educator, 60(4), 402–414.

Kelleher, T. (2004). PR and conflict: A theoretical review and case study of the 2001 University of Hawaii faculty strike. Journal of Communication Management, 8(2), 184–196.

O’Malley, M., & Kelleher, T. (2002). Papayas and pedagogy: Geographically dispersed teams and Internet self-efficacy. Public Relations Review, 28(2), 175–184.

Cooper, T., & Kelleher, T. (2001). Better mousetrap? Of Emerson, ethics, and postmillennium persuasion. Journal of Mass Media Ethics, 16(2-3), 176–192.

Kelleher, T. (2001). Public relations roles and media choice. Journal of Public Relations Research, 13(4), 303–320.

Kelleher, T., & Dodd, J. E. (1999). Students’ use of e-mail in an undergraduate public relations course.

Kelleher, T., Henley, M., Gennarelli, D., & Hon, L. (1997). Communication on the World Wide Web designing an effective homepage. Journal of Applied Communications, 81(2), 29–42.


Kelleher, T. (2021). Public Relations, 2nd ed. (2nd ed.). New York, Oxford, USA, England: Oxford University Press. Retrieved from

Kelleher, T., & Males, A. (2020). Public Relations: Canadian Edition. (Canadian Editionth ed.). Toronto, Ontario, Canada: Oxford University Press Canada. Retrieved from

Kelleher, T. (2017). Public Relations. New York, Oxford, USA, England: Oxford University Press. Retrieved from

Kelleher, T. (2006). Public relations online: Lasting concepts for changing media. Thousand Oaks, CA, United States: Sage. Retrieved from

Book Chapters

Kelleher, T. (2015). Everybody’s job? Managing public relations in the age of social media. In Public relations as relationship management: A relational approach to the study and practice of public relations (2nd ed., pp. 281–305). Mahwah, NJ, United States: Lawrence Erlbaum Associates.

Kelleher, T. (2015). Teaching Public Relations Online. In Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator (4th ed., pp. 397-403). New York: PRSA.


Kelleher, T. (2023). UF Graduate School Orientation Keynote. Keynote/Plenary Address at UF Graduate School Orientation.

Mueller, S., Kelleher, T., & Ibuki, Y. (2022). How May I Help You Today? U.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents. Paper/Poster at AEJMC Annual Conference, Detroit, MI.

Kelleher, T. (2022). The Ph.D. Application Process – What to Expect. Oral Presentation at American Academy of Advertising Graduate Student Symposium.

Kelleher, T. (2022). UF Graduate School Orientation Keynote. Keynote/Plenary Address at UF Graduate School Orientation .

Kelleher, T., & Kyles, T. (2022). Perceived Humanness: Explicated. Paper/Poster at International Communication Association (ICA) annual conference, Paris, France.

Kelleher, T. (2021). Understanding & Searching for Doctoral Programs. Other at American Academy for Advertising Graduate Symposium.

Kelleher, T., & Yue, C. (2021). A Conversation Model for Computer-Mediated Public Relations. Oral Presentation at International Public Relations Research Conference.

Kelleher, T. (2019). Reflecting on Integration – Challenges in Research and Practice. Oral Presentation at AEJMC Annual Conference, Washington, DC.

Yue, C. A., Yoo Jin, C., Amanda, B., Kelleher, T., & Ferguson, M. (2019). How CEO Disclosure Type and CEO Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention. Oral Presentation at AEJMC Annual Conference, Washington, DC.

Kelleher, T., Cavanagh, T., Self, B., & Towne, T. (2019). . Oral Presentation at SUS Board of Governors SUMMIT: Academic Continuity & Campus Resiliency, Gainesville, FL.

Kelleher, T., Men, R., & Thelen, P. (2018). CEO Ghost Posting and Voice: Effects on Perceived Authentic Leadership, Organizational Transparency, and Employee-Organization Relationships. Oral Presentation at International Communication Association Annual Conference, Prague, Czech Republic.

Kelleher, T., Chen, H., & Kim, E. (2018). From Broad Vision to Concrete Catalog Language: How the Department of Advertising Applied Assessment Data to Create Substantive Program Change. Oral Presentation at UF 2018 Assessment Conference, Gainesville, FL.

Morton, C., Cooper, C., Richards, J., Royne, M., & Kelleher, T. (2018). The Unintended Consequences of the Digital Revolution. Oral Presentation at Cynthia Morton.

Kelleher, T., & , . (2017). Big Plans and Small Tweaks: Planning, Executing and Sustaining Academic Assessment of Curricula in Advertising. Oral Presentation at AAA Annual Conference, Boston, MA.

Strekalova, Y., Kelleher, T., Norberg, R., & Treise, D. (2016). Student participation in sponsored applied research projects. Oral Presentation at ICA Annual Conference, Fukuoka, Japan.


Kelleher has published in 10 different scholarly journals including Journal of Communication, Journal of Computer-Mediated Communication, Journal of Mass Media Ethics, Journalism & Mass Communication Educator, Journal of Public Relations Research, and Public Relations Review. He has published a book with SAGE, and has another one under contract with Oxford University Press.

His research interests are social media in strategic organizational communication, relationship management, diffusion and adoption of communication technology, ethics, and teaching and learning with online media.


Syllabi from the current and three previous semesters: