College Directory

Tom Kelleher, Ph.D.

Associate Dean - Division of Graduate Studies and Research
Professor - Department of Advertising

Office: 2012 Weimer Phone: 352-392-6557 Email:


Tom Kelleher is a professor in the Department of Advertising and serves as  Associate Dean of Graduate Studies and Research at the University of Florida College of Journalism and Communications.

Kelleher joined the UF faculty in 2014. He had been a member of the faculty at the University of Hawaii and served as chairman of the School of Communications there from 2010-2013. He also served on the faculty at the School of Journalism and Communication at the University of North Carolina at Chapel Hill from 2004-2006.


Ph.D., University of Florida, 1999
M.A.M.C., University of Florida, 1996
B.A., Flagler College, 1993



Kelleher, T. (under contract). Public Relations in the Digital Age. New York: Oxford University Press.

Kelleher, T. (in press). Relationship management and social media. In J. Ledingham, E-J. Ki, & J.N. Kim (Eds.) Public Relations as Relationship Management, 2nd ed. Mahwah, NJ: Lawrence Erlbaum Associates.

Romero, J., & Kelleher, T. (2013, August). Running with social media: Social media use, athletic identity, and perceived competence. Paper presented at the annual Association for Education in Journalism and Mass Communication (AEJMC) conference in Washington, D.C., sports interest group.

Kelleher, T., & Sweetser, K. (2012). Social media adoption among university communicators. Journal of Public Relations Research, 24 (2), 105-122.

Sweetser, K., & Kelleher, T. (2011). A survey of social media use, motivation and leadership among public relations practitioners. Public Relations Review, 37 (4), 425-428.

Kelleher, T. (Ed.). (2010). Special issue: Social media. Journal of Public Relations Research, 22 (3). Philadelphia: Taylor & Francis.

Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35 (4), 440-442.

San Jose, D., & Kelleher, T. (2009). Measuring ecoshock and affective learning: A comparison of student responses to online and face-to-face learning ecologies. Journal of Online Learning and Teaching, 5 (3), 469-476.

Kelleher, T. (2009). Conversational voice, communicated commitment, and public relations outcomes in interactive online communication. Journal of Communication, 59 (1), 172-188.

Kelleher, T. (2008). Organizational contingencies, organizational blogs and public relations practitioner stance toward publics. Public Relations Review, 34 (3), 300-302.

Kelleher, T. (2007). Public Relations Online: Lasting Concepts for Changing Media. Thousand Oaks, CA: Sage Publications. (ISBN1412914175)

Kelleher, T., & Miller, B. M. (2006). Organizational blogs and the human voice: Relational strategies and relational outcomes. Journal of Computer-Mediated Communication, 11 (2), 395-414.


Kelleher has published in 10 different scholarly journals including Journal of Communication, Journal of Computer-Mediated Communication, Journal of Mass Media Ethics, Journalism & Mass Communication Educator, Journal of Public Relations Research, and Public Relations Review. He has published a book with SAGE, and has another one under contract with Oxford University Press.

His research interests are social media in strategic organizational communication, relationship management, diffusion and adoption of communication technology, ethics, and teaching and learning with online media.


Syllabi from the current and three previous semesters: