Tom Kelleher

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia Mueller, Ph.D. 2023, former UFCJC dean of Graduate Studies and Research and…

Imagine a common, if not daily, experience in today’s online society: you’re scrolling through a website and ping a chat box pops up, stating “How can I help you today?” Organizations are adopting these live-chat systems that employ either human agents or AI-driven conversational agents. How consumers perceive these live-chat…

Tom Kelleher, University of Florida College of Journalism and Communications (UFCJC) Associate Dean for Graduate Studies, today was named Associate Dean for Academic Affairs at the UF Graduate School. He will begin his new role on July 1, 2022. As Associate Dean for Academic Affairs, he will promote graduate education…

University of Florida College of Journalism and Communications Division of Graduate Studies and Research Associate Dean Tom Kelleher’s textbook Public Relations (2nd edition) was selected by the Public Relations Society of America Universal Accreditation Board (UAB) as a valuable resource for candidates studying for Accreditation in Public Relations (APR). Kelleher’s…

University of Florida College of Journalism and Communications faculty and graduate students will be the recipients of prestigious awards from the International Public Relations Research Conference (IPRRC) at its 24th annual conference, to be held virtually from March 3-6. Rita Men, University of Florida College of Journalism and Communications Public…

Tom Kelleher’s research on how people perceive artificial intelligence is leading him to pursue another angle: How that will help organizations determine how conversational their AI is. The Associate Dean in the University of Florida College of Journalism and Communications Division of Graduate Studies and Research has been studying “conversational…

Social media and its impact on corporate communication is significant. Posting on social media is a way for a CEO to humanize themselves as well as their company, thus building rapport and organizational identification that is arguably good for business. Researchers at the University of Florida College of Journalism and…

Corporate leaders who want a social media presence but often don’t have the time to manage it themselves frequently assign someone within the company to serve as their online voice or persona, a practiced called “ghost posting.” University of Florida College of Journalism and Communications researchers Tom Kelleher, associate dean…

A study by Tom Kelleher, University of Florida College of Journalism and Communications (UFCJC) Associate Dean of Graduate Studies and Research, UFCJC Public Relations Associate Professor Rita Men, and Patrick Thelen, Ph.D. 2019, was selected as one of the Institute of Public Relations (IPR) Top 14 PR Research Insights of…

University of Florida College of Journalism and Communications Division of Graduate Studies and Research Associate Dean Tom Kelleher, Public Relations Associate Professor Rita Linjuan Men and Patrick Thelen, Ph.D. 2019, are the authors of “Employee Perceptions of CEO Ghost Posting and Voice: Effects on Perceived Authentic Leadership, Organizations Transparency, and…

University of Florida College of Journalism and Communications (UFCJC) today announced that Advertising Department Professor and Chair Tom Kelleher has been named Associate Dean for Graduate Studies and Research. He succeeds Advertising Professor Debbie Treise who will step down from the position this fall after 16 years. As associate dean, Kelleher…

Tom Kelleher, professor and chair of the University of Florida College of Journalism and Communications Advertising Department, was quoted in “Television Advertising is Getting More Personal” published in EContent Magazine Spring 2019 edition. The original article requires a subscription to view. The article focuses on broadcast television and how digital…