Tom Kelleher

University of Florida College of Journalism and Communications Advertising Professor and Department Chair Tom Kelleher’s 2006 article, “Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes,” was selected by Google Scholar for inclusion in Classic Papers, “a collection of highly-cited papers in their area of research that have…

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Posted: June 15, 2017

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

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Posted: June 8, 2017

Tom Kelleher, University of Florida College of Journalism and Communications Advertising Department chair, and Richard Shumate, UFCJC doctoral student and former CNN news editor, have published articles in MediaShift focusing on fake news on May 30 and May 18, respectively. Kelleher is the author of the May 30 article “What…

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Posted: May 30, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

University of Florida College of Journalism and Communications Advertising Department Chair and Professor Tom Kelleher is the author of Public Relations: Engagement, Conversation, Influence, Transparency, Trust, a new public relations textbook recently published by Oxford University Press. The book, which seamlessly integrates foundational public relations principles with “technical and cultural…

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Posted: January 25, 2017

Tom Kelleher, professor and chair of the Department of Advertising at the University of Florida College of Journalism and Communications, recently published a new textbook, named Public Relations. One reviewer said “Public Relations is the textbook you’ve always wanted. It covers all the important aspects of public relations thoroughly and in a style…

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Posted: January 25, 2017

By Tom Kelleher In 2005, Nicholas Negroponte founded the non-profit One Laptop Per Child (OLPC) organization. The organization leveraged $1 billion of investment and partnerships with individuals, UN agencies and organizations like eBay, Red Hat, Google and News Corporation to pursue a broad goal of providing a “rugged, low-cost, low-power,…

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Posted: December 14, 2016

The Palm Beach Post quotes University of Florida College of Journalism and Communications Advertising Department Chair Tom Kelleher on a May 10, 2016 story “National Hurricane Center, there’s no app for that,” on the value of mobile apps for information sharing and tracking.

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Posted: May 11, 2016

Understanding the battle between Amazon.com and The New York Times. Was it simply bad press?

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Posted: March 2, 2016

Summer internships are often remembered as grueling unpaid work. For Tom Kelleher, now chair of the CJC Advertising Department, he remembers his summer internships as defining moments in his life. As a pre-dental undergraduate student at the University of Florida, Kelleher would spend his weekends in St. Augustine, Fla., surfing…

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Posted: March 1, 2016

The NBA saw benefits of connecting with young fans on Snapchat in its early days.

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Posted: February 1, 2016

Advertising chair and professor Tom Kelleher writes about Applying the Situational Theory of Publics: Net Neutrality in this case study excerpted from his forthcoming textbook, Public Relations in the Digital Age.

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Posted: January 6, 2016