University of Florida College of Journalism and Communications Advertising Department Chair and Professor Tom Kelleher is the author of Public Relations: Engagement, Conversation, Influence, Transparency, Trust, a new public relations textbook recently published by Oxford University Press.

The book, which seamlessly integrates foundational public relations principles with “technical and cultural shifts brought about by the rise of social media,” includes:

• Extended case studies in every chapter show students how to apply the chapter’s core concepts
• Ethics—including coverage of the six provisions in the Public Relations Society of America Code of Ethics—are discussed in every chapter
• “In Case You Missed It” (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use
• Learning outcomes are aligned with the Universal Accreditation Board’s competencies to ensure that the text is professionally relevant
• Each chapter includes a “Voices from the Field” Q&A with a scholar, practitioner, or social media influencer

Said one reviewer: “Public Relations is the textbook you’ve always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession.”

Posted: January 25, 2017
Category: College News
Tagged as: Conversation, Influence, Public Relations, Pulic Relations: Engagement, Tom Kelleher, Transparency, Trust