Trust

Research from University of Florida College of Journalism and Communications scholars Sylvia Chan-Olmsted and Amy Jo Coffey will be presented at the European Media Management Association (EMMA) conference being held June 7-9 in Pamplona, Spain. The theme of this year’s conference is “Perspectives on Media Trust.” Chan-Olmsted, Media Production, Management,…

With increasing media digitization, convergence, co-creation and branded content, it is getting difficult to define what a “media” brand is. Today’s abundant content from linear media, tech companies, influencers and others also presents a growing challenge in measuring the trust consumers place on these different media platforms/outlets. In fact, timely…

It’s no secret that the United States is politically polarized, with large numbers of people distrusting news outlets and their journalists. Current efforts to increase trust by fact-checking and increased transparency are respectable but minimally effective. They largely offer tactic over strategy, disregarding a major player in perspective-building: where people…

By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is…

This column originally appeared on the Consortium on Trust in Media and Technology website.  With the reality of Elon Musk’s hostile takeover of Twitter setting in, many individuals, news outlets and communities are left in the wreckage of the social media giant. It has served the world as the preeminent…

This article originally appeared in the London School of Economics USAPP blog.  Recent decisions by the U.S. Supreme Court such as the overturning of Roe. vs Wade have raised questions about the institution’s legitimacy in the eyes of the American public. In a new study, University of Florida College of…

As artificial intelligence (AI) technology has advanced, its use has expanded to a range of industries, including broadcast news. AI could be used in place of a human weather newscaster, for example, if a human is not available during a weather emergency. Yet little research exists that looks at how…

Levels of political polarization continue to escalate in the U.S., causing an increasingly wide chasm between liberals and conservatives. Existing research suggests that this divide could be engendered in part because certain segments of the population rely heavily on partisan media outlets as a source of news. University of Florida…

Why do we focus more on the bad than the good? Why do we seek out the more traumatic vs. feel good news stories? It is well documented through “negativity bias” research that negative information is weighted greater than positive information, whether it be judging others facial expressions or recalling…

This story, written by Alisson Clark, originally appeared in UF News on June 10, 2021. Illustration by Allie Schutt. When a fictional female journalist appears on screen, chances are she’s about to sleep with one of her sources. It’s a trope that infuriates actual women in news media — and…

Trust in artificial intelligence (AI) and how that translates to media management and consumer strategy is driving Sylvia Chan-Olmsted’s studies. “Trust is an essential issue,” said Chan-Olmsted, a professor in the Department of Telecommunication and director of Media Consumer Research. “We are studying human/AI collaboration that is anchored on trust…

Jasmine McNealy, University of Florida College of Journalism and Communications (UFCJC) Associate Director of the Marion B. Brechner First Amendment Project and Telecommunication Associate Professor, was interviewed on Sept. 16, 2020 about her research on data trusts for the Consortium on Trust in Media and Technology. She also discussed equitable…