Tom Kelleher

The NBA saw benefits of connecting with young fans on Snapchat in its early days.

Advertising chair and professor Tom Kelleher writes about Applying the Situational Theory of Publics: Net Neutrality in this case study excerpted from his forthcoming textbook, Public Relations in the Digital Age.

Advertising chair and professor Tom Kelleher writes about Coca-Cola and Corporate Social Responsibility in this case study excerpted from his forthcoming textbook, Public Relations in the Digital Age.

Advertising chair and professor Tom Kelleher writes about Red Bull’s content marketing strategy in this case study excerpted from his forthcoming textbook, Public Relations in the Digital Age.

The College’s Captivate Collection on Medium and Advertising Professor and Chair Tom Kelleher are featured in this June 9, 2015 story in Street Fight, “10 Media Execs Weigh in About the Future of Engagement.”

Tom Kelleher, MAMC 1996, Ph.D. 1999, has accepted the position of Chair of the Department of Advertising at the University of Florida College of Journalism and Communications, Dean Diane McFarlin announced. He will join the College in June. Kelleher has been a member of the faculty at the University of…