Eunice Kim

Ah Ram Lee, Ph.D. 2019, University of Florida College of Journalism and Communications (UFCJC) alumna, is the lead author of “The Role of Psychological Proximity and Social Ties Influence in Promoting a Social Media Recycling Campaign” published in the Journal of Environmental Communication on Nov. 14. Lee and co-authors UFCJC…

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Posted: February 12, 2020

Eunice Kim, University of Florida College of Journalism and Communications Advertising assistant professor, was named a Leadership Fellow with the Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication at Florida International University (FIU). Kim is among 47 women from colleges and universities across the U.S. selected to…

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Posted: September 1, 2017

University of Florida College of Journalism and Communications Advertising Assistant Professor Eunice Kim received the Mary Alice Shaver Promising Professor Award from the American Academy of Advertising at the annual AAA conference in Boston. The award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching…

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Posted: March 28, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

University of Florida College of Journalism and Communications Advertising faculty will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26. Advertising Assistant Professor Huan Chen had two papers accepted for the conference: “Dialogic Engagement with Product Placement in Virtual Reality Films:…

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Posted: December 13, 2016

Research & Insights

The Science of Selfies

Selfies have taken social media by storm and have led to more than a few unfortunate and memorable incidents. But why do we take selfies in the first place? What drives otherwise normal people to take a selfie at a funeral and post it on a social networking site (SNS)?…

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Posted: November 22, 2016

University of Florida College of Journalism and Communications Advertising Assistant Professor Eunice Kim received The Differences’ Research Grant in recognition of the top research paper, “Consumer Socialization Through Social Media: Antecedents of Consumer Acceptance of Native Advertising on Social Networking Sites,” presented at the Global Colloquium organized by the Korean…

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Posted: August 1, 2016

University of Florida College of Journalism and Communications faculty members recently presented research papers at Sungkyunkwan University in Korea.  The gathering, sponsored by the Korea Entertainment Association and Sungkyunkwan University Social Science Korea Research Group, included presentations by Public Relations Associate Professor Rita Men on “Building an Engaged Workforce: The…

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Posted: June 10, 2016

March 17-20 Seattle, Wa. Huan Chen, assistant professor, Department of Advertising  Young Consumers’ Perceptions of Social Media Marketing: The Story of Instagram Abstract:  A qualitative research was conducted to explore young consumers’ interpretation of Instagram and marketing via Instagram. The themes that emerged regarding those young consumers’ understanding of the…

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Posted: March 8, 2016

Five University of Florida College of Journalism and Communications faculty members have been awarded a total of $16,210 in College seed grants for proposed research. Rita Men, assistant professor, Public Relations Department In recognition of the constantly changing media landscape and communication technologies, the proposed research aims to provide theoretical…

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Posted: December 14, 2015